Companies that sell tangible goods are starting to stake their claim as Digital enterprises. Should Builders follow this trend? Who knows, but it's worth thinking about, considering the tectonic shift to digital house hunting by today's home buying consumers. Several months ago, I read an article about Dominos Pizza transforming itself into a technology company that sells Pizza. It makes perfect sense because
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If you are a home builder, a successful marketing event means you are introducing a prospective buyer or a realtor to your homes (in real time!). You have a chance, in-person, to showcase all the custom options that make buying new such a delight, and people get to experience what it feels like to be in a beautifully designed home. Anyone visiting a new home community also sees how the outdoor environment interplays with your models, and they begin to imagine their life in those spaces and environments. But that's just one day. It's been a successful event, and then everyone…
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I recently did some marketing consulting for a start-up firm who had purchased Salesforce.com. I loved having one central tool for capturing prospect brand touches and engagement, but I was stunned at the cost per subscriber, and unhappy with the price to "customize" for our business. That set me on a search for a CRM partner that would be nimble and easy on the budget. CRM is a business "must-have" when you are managing lots of prospects, and there are many options out there. When, I heard Lars Helgeson, CEO of GreenRope, speak at a Digital Marketers conference,
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Two small but important changes were made to our website this week and I thought it worth reporting because, though they are small, they make a big impact. Why Mobile Responsive Sites Make Life Better When your phone becomes your computer, you expect it to
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This was one of our initial blog posts and a very good interview on a topic of real importance to home builder Marketers - How to turn Happy Homeowners into profitable customer reviews.
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We've written a few blog posts about our expansion into Mobile Engagement through the launch of BP Digital. We thought it would be a good time to introduce our software partner, Kevin Vaughn CEO of iGlobal Apps. Together, Builder Promotions and iGlobal Apps are on a mission to bring simple, user-friendly and cost-effective Mobile Solutions to Builders nationwide. Professional Builder magazine just published an article about how home buyers are using digital tools in the process of purchasing a new home. The digitization of home selling continues to gain momentum, and mobile engagement is going to be a must-have sales…
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Event Marketing enables you to play host to your prospects and make it easy for them to experience your location and home designs. Marketers are doing so many creative things to increase traffic at events; we thought we'd devote a blog post to 4 Event Marketing Categories that get beyond food. Don't get me wrong, food works! Gourmet food trucks, Americana BBQ's, food n wine demos and more, all welcome your Sales Center guests into a festive atmosphere. And, who doesn't love to eat! Everyone is doing it. So how do you differentiate your events? Here are some Event ideas…
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Time is a rare commodity when you are competing for the attention of new homebuyers, showcasing new communities, and building market share for your new home brand. It's no secret that in 2008, Marketing teams shrunk as the industry contracted during the financial crisis. Today's Marketers have reason to be hopeful (and busy) as homebuying trends upward again. What hasn't changed is
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When digital house hunters reward you by scheduling a visit to your sales center on their busy weekend, you want to be mindful
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When a digital prospect converts from online shopper to Sales Model visitor, they experience all the qualities that make new homes stand out in a real estate market dominated by resale product. The Sales Model visit is an ideal time to reward the investment
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