There are many reasons to be obsessed with Social Media Marketing. For me it all comes down to one word, "Sharing". Social Media provides consumers with a way to quickly share virtually anything, including favorite new home brands. The key for Builder Marketers is delivering "shareable content". The digital house hunt demands that photos, video tours and listings are abundant and well organized for new home shoppers. Builders have invested significantly in digital content for their websites and most of it can be leveraged across Social Media. Where and how you share matters.
Here are 3 metrics that may influence how you think about leveraging your content on Social Media:
81% Millennials check Twitter at least once a day. And, tweets with images receive 18% more clicks than tweets without images. If you have product designed for the Millennial buyer segments, a Twitter story may be the ticket to reaching this growth demographic. Tweets get to the point and allow someone to see a visual quickly. They are efficient for busy Millennial professionals.
93% of Pinterest users use the platform to plan or make a purchase. Is Pinterest the virtual design studio of the future? I love how TRI Pointe Homes, combines boards of their insightful home designs with an abundance of lifestyle content to nourish hungry Pinterest shoppers. They understand that Pinterest visitors are seeking more than just the home. They are seeking a lifestyle. Trendmaker Homes has designed specific boards to let shoppers view room choices, kitchen designs and exterior options. Features that are often considered upgrades by Builders come standard in their homes and their boards support that messaging.
Almost 80% of Social Media time happens on mobile. If your metrics demonstrate that consumers are finding you through Social channels, you want to be thinking about a Mobile App. Mobile apps are no longer time and cost intensive. We have talked in this blog about designing a mobile community concierge to create a more stylish and "current" welcome experience for Sales Center guests. Our article addresses what makes a mobile app successful (hint: single function and simplicity).
We are tweeting, pinning, posting, writing and helping clients shop through our own Mobile App. Here's where you can find and follow us if you like.
We hope you'll return to check out our blog, Marketing Blueprints to see what resources we're sharing to support Builder Marketers.
Thanks for stopping by. Happy New Year to all!
Leslie Bridges, Chief Blogger
Marketing Blueprints is sponsored by Builder Promotions, Inc. an e-commerce platform and group buying solution which centralizes branded marketing supplies used throughout the new home selling cycle. The platform is supported by humans whose mission it is to gift you back with time you save by centralizing your purchases.