There are many reasons to be obsessed with Social Media Marketing. For me it all comes down to one word, “Sharing”. Social Media provides consumers with a way to quickly share virtually anything, including favorite new home brands. The key for Builder Marketers is delivering “shareable content”. The digital house hunt demands that photos, video tours and listings are abundant and well organized for new home shoppers. Builders have invested significantly in digital content for their websites and most of it can be leveraged across Social Media. Where and how you share matters.
Here are 3 metrics that may influence how you think about leveraging your content on Social Media: Read More