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Community Events – Digital Marketing

How are you going to grow your Realtor Partner program in 2018?

By #YourBrandInTheirLife - New Products, BP News, Community Events - Digital Marketing, Uncategorized No Comments

 

It’s a well known fact that in most markets, Realtors can multiply sales efforts for new home builders. So, how do you engage Realtors and influence them to bring prospects to your new home communities? Builders use every kind of event marketing concept to bring Realtors to their new home communities. As everyone knows, the goal of these events is to help Realtors see why a new home may be the best solution for their buyers and to experience, first-hand, the benefits of a beautifully designed new home community in their marketing area.

Now that we’re into the new year, we thought it would be a good time to share a brief round-up of content pieces that address the Builder and Realtor relationship. We hope these provide some marketing inspiration for the new year. Read More

Filling Your New Home Events with Plenty of Prospects – Phase Two Execution

By BP News, Community Events - Digital Marketing, Digital Marketing Resources No Comments

We know that our Builder Marketer clients use our platform to consolidate purchases of branded marketing supplies to save time, because they must attend to a long list of digital marketing tasks that are necessary to launching their Communities. This is the second in our blog series about how to use digital marketing tactics to fill your new home community events with lots of prospects.

In our first blog post on this topic, we covered the important asset and content building involved in getting ready for your new home marketing event. Spencer Powell, with the Builder Funnel, outlined a simple step by step process that provides a virtual map of the tactical work that needs to get done in order to have a successful Community Marketing event that brings in enough of the right prospects. 

We’re going to jump right in here and move to the Phase Two Execution. This assumes you’ve created content and built your assets for your Event. Here’s the second part of our interview with Spencer.

Marketing Blueprints:  So much to do, so little time.  Planning really helps. Now that you’ve set up your schedule and all your assets are in place, how do you get people to your event?

Spencer Powell, Builder Funnel: Now that you’ve developed your assets and content, you’ll see why it pays to get all that lined up early.  At this point, about 3 weeks out, it’s all about inviting your list, amplifying to the surrounding community via Social Media and consistent reminders to get them there.

Here’s our checklist for Phase Two Execution, Filling Your Events: Read More