We've written a few blog posts about our expansion into Mobile Engagement through the launch of BP Digital. We thought it would be a good time to introduce our software partner, Kevin Vaughn CEO of iGlobal Apps. Together, Builder Promotions and iGlobal Apps are on a mission to bring simple, user-friendly and cost-effective Mobile Solutions to Builders nationwide. Professional Builder magazine just published an article about how home buyers are using digital tools in the process of purchasing a new home. The digitization of home selling continues to gain momentum, and mobile engagement is going to be a must-have sales tool. Here's what Kevin had to say about this when we caught up with him last week. Marketing Blueprints: Kevin, can you talk about why you are so passionate about partnering with us to empower Homebuilders with Mobile marketing tools? Kevin H. Vaughn, CEO iGlobal Apps: Builders, like all enterprises, need to deliver their value proposition through digital content. Trends in mobilization tell us that digital house hunters will want more access to digital tools and flexibility to stay up to date on new home communities while they are on-the-go. Mobile devices deliver this on-the-go convenience. This is about integrating your brand into your prospects' life. Here are some stats of interest:
- In January of 2014, mobile Internet usage surpassed that of the PC for the first time in history.
- 21% of Millennials have ditched the computer and devoted themselves to their smartphones for online access. That number will grow.
- Mobile Apps account for 89% of time spent on mobile media while only 11% is through the mobile web.
- This year, the costs spent on mobile marketing are rivaling that of desktop advertising, and by 2019, 72% of digital ad spending will go toward mobile.