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- In January of 2014, mobile Internet usage surpassed that of the PC for the first time in history.
- 21% of Millennials have ditched the computer and devoted themselves to their smartphones for online access. That number will grow.
- Mobile Apps account for 89% of time spent on mobile media while only 11% is through the mobile web.
- This year, the costs spent on mobile marketing are rivaling that of desktop advertising, and by 2019, 72% of digital ad spending will go toward mobile.
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