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BP Global Direct. How to save 50% by centralizing certain brand collateral and enjoy more creative latitude than you thought possible.

By New Normals for Business, Uncategorized No Comments

There are two ways to purchase your brand collateral. One is via our domestic resources and the other is through our BP Global Direct service. Each has its place and serves your needs, but most buyers don't realize how buying in volume enables greater creative latitude and 50%+ cost savings. In this blog post, we'll show you quickly how this works for you Builder brand.

Here's one of our most popular throws, used often as a team gift and as a welcome home gift. It is typically purchased in quantities of 75 - 300. Our domestic pricing is excellent and speedy turn times make this a favorite.

Domestic Pricing for the throw without a custom gift packaging, is $26 - $29. The throw is a gorgeous 50" x 60". Soft microfiber fleece one side and poly sherpa fleece on the second side. It comes bulk packaged wrapped in a satin braided ribbon custom embroidered. These retail for $50- $60 when you buy one as a consumer from a home goods store. Our new home builder wholesale price is excellent given the perceived value, and throws are a memory maker in a new home. They enable a cozy reading time with young children before bed, warm family members on the sofa during movie nights and give warmth when new home owners are enjoying their beautiful alfresco space in the evening.

Now let's look at BP Global Direct. If you as a company, can centralize the purchase of a your brand collateral, a product like this becomes significantly more creative and about 50% less in cost. Here's an example:

10,000 of these can be produced and packaged in a 100% custom gift box with process colors inside and out. The packaging is your canvas for messaging. The throw is exactly the same, but we are buying it through a more direct supply chain because of the volume. Your BP Global Direct Price: $17.55 with your own custom printed gift packaging included.  You may close on 5000 homes, not 10,000. If so, the scale makes a difference still. Be sure to ask us. 

Here's what we want you to know. If you are looking to centralize or standardize any brand collateral in a format that is packaged as proprietary, BP Global Direct can design and deliver just about anything you've seen at retail and customize it for your needs. Generally, the pricing is half of what it is buying domestically in smaller quantities at our already excellent wholesale prices, per Division.

We are in business to serve the a typically decentralized an autonomous new home builder industry business model that means Divisions do their own Marketing based on their regional clientele. We love supporting our clients this way. It works and our clients are happy with our localized service. We want you to know, however, that as you start to centralize "some" of your brand collateral to create more consistent customer experiences, BP Global Direct can give you creative latitude and significant savings to help shape or enhance an experience that is unique to any brand touch point or customer milestone.

To learn more about BP Global Direct: Click here or just send an email and tell us what you are thinking about or share a favorite product you've seen at retail that you'd like to customize.

Cheers and thanks for stopping by!

Leslie Bridges, Chief Blogger

PPE-To-Go Kits for Customers and Teams

By New Normals for Business, Uncategorized, Wellness No Comments
 PPE-To-Go Kits - 12 Combinations   How many times have you left your office or your home without your mask or sanitizer? We love these PPE-to-go kits because they can be stored in your car glove compartment, backpack, purse or briefcase. Check out our guide with 12 different kit combinations and add your branding and safety messaging. These are really well priced at the moment which is why we wanted to post in our Blog and in our Home Base content. Visit our Premium Workplace Safety Solutions page for Division or Corporate-wide solutions.

A simple Family Meeting strategy. Three Questions Weekly.

By Engaging Children, New Normals for Business, Uncategorized No Comments
A majority of Parents are still working at home and parenting. Now that it's summer, our kids are liberated from Zoom school, but chaos is still likely to ensue on any given day because that is how real family life operates sometimes (all the time?). Harvard Business Review offers a simple solution for a weekly family meeting, informed by the Agile Meeting model. Who would have thought to look to an engineering model for a family meeting?                                        3 Questions to Ask at a Weekly Family Meeting   For more information about new Business Normals, Work from Home Parenting and other tools, visit our Home Base Content.

Builder Resource Content for the week ended 5/1/20

By New Normals for Business, Uncategorized No Comments

New home builders are proving that even in a global Pandemic, you can deliver joy and comfort to consumers who are ready to create their dream life in a new home. So this week, the theme of our content is Virtual Selling and Customer Care. We love supporting your creativity and inventive ideas for meeting consumers where they are right now.

Perfecting the "Video Interview" - Who to interview? Happy Customers, Inspiring Architects, Creative Designers, School Principals in areas where your Community is being developed. These kinds of interviews can be delivered across all content channels.

Everything you need to use Zoom Webinar for customer engagement

If you have Zoom Pro, you can use it as a webinar! Super easy. Learn how here. This is an under-appreciated virtual selling tool.

Topic Ideas to engage interested home buyers using Zoom Webinars:

  • Invite your Community interest list to hear you interview the Principal of the school that draws home buyers to your area. Talk about their plans for eventually getting kids back to school. Call it "The Principals Office".
    Have a weekend cooking demonstration by a Chef in a local restaurant near your Communities, and feature a recipe everyone can use at home right now. Call it "Kitchen Conversations".
  • If there's an amazing preserve or park near your Community, interview one of the many Instagram photographers from NatGeo, and share ideas about enjoying the great outdoors. Call it a "Blue Sky Summit".
  • All it takes is a topic, an interviewee, and a simple email invite for a webinar-style Zoom.

Using Zoom like a Pro- 13 Tips - Think of Zoom as another sales channel. It's a powerful communication platform you can leverage as a virtual selling tool. Mastering how to use its features is key. And yes, "touch up" really does work!

Podcast - Do you convert with Mike Lyon

Popular this week! As always BDX delivers useful, actionable content for Builders everywhere.
34 Minutes - great lunch break walk n' listen.

5 Key Consumer Shifts

From the team at Burns Consulting. This is a template for creating a meaningful customer experience virtually (or physically). Talk to people in the language of their concerns of the moment. If you didn't catch this in our last newsletter, you will want to view it. (2 min. read).

Is Health the New Luxury?

From a regional Home Builder who is addressing consumers' concerns about healthy home environments.

Curbside Closings 

This is where the virtual experience blends into real human contact...safely. How are you making the experience extra special for consumers? A housewarming gift at this point in the buyer's experience is a little piece of icing-on-the-cake joy. If you'd rather deliver the welcome gift on move-in day, think about an activity book to ease the stress of signing with kids in the back seat. You can brand it "curbside kids". Like a happy meal for the brain.

Common Sense Media Book Reviews by Age – Stories have the power to Calm.

By Engaging Children, Uncategorized No Comments

Book Reviews by Age, by Common Sense Media

  Stories have the power to calm us, to entertain us and to take us on journeys for hours at a time. Reading may just be the key to getting some time to focus on your work while you are home with kids. Common Sense Media is a wealth of information about all things kids media, including age appropriate reading. This must-have resource link provides an interactive age selector and book titles with reviews for the age you have selected.   When kids are little it seems like we read the same books over and over again for hours and then magically one day that changes. I'll never forget the day our then 5 year old walked through the kitchen nose-to-book lost in a Magic Tree House story.   Think about scheduling independent reading time daily, so you can plan important calls or a project that requires more focus during that time. Reading time together before bed or curled up under a blanket on the sofa is still blissfully happy for kids and important time together. The independent reading time you schedule during the day is a Work-From-Home hack that is very rewarding for kids who are reading and huge help for you.

Book Reviews by Age, by Common Sense Media

  Visit BP Home Base for more Work-From-Home resources to help you during Covid-19.

Simple Lunch Refueling Ideas from the Tasty Social Platform

By Let’s Do Lunch - Refueling, Uncategorized No Comments
I have been working remotely on and off for many years. It so happens that I am in an office currently but have been working at home again during this health crisis. I have gone back to a few bad habits which included skipping lunch. This is a surprisingly common habit among remote workers. For that reason we are sharing simple lunch ideas to refuel for that afternoon Zoom Conference meeting. Our ideas are brought to you by the largest social media food platform on the planet - Buzzfeed's Tasty Brand. Beloved by digital natives and Millennials, Tasty provides fast and engaging video recipes that are typically delivered in about one minute with a written recipe posted beside the video. It's entertaining as well as a pragmatic way to ensure you are refueling for the afternoon ahead.  

TASTY Lunch Ideas - Refueling Simplicity

This link takes you to 200+ Tasty Lunch ideas filtered by "healthy". Enjoy!     Visit BP Home Base for other content to help you with the unique challenges of Working-From-Home during Covid-19.

Guide for Parents Working At Home – Harvard Business Review

By Engaging Children, Uncategorized No Comments
work at home mom builder promotions If you are professional parents working from home for the first time, you are in good hands with this guide from the Harvard Business Review Press. I have found their content to be clear, concise and digestible. They are well researched and understand they are talking to consumers of content who need and want knowledge that can be used. We have a Biology major at home involved in the experiment of online University. But we remember what it would be like if we had to take on home schooling in addition to our jobs. For those of you who have smaller children, this is a really good guide.

HBR Guide for Work-at-Home Parents - Published, March 2020

  Visit BP Home Base for other content to help you with the unique challenges of Working-From-Home during Covid-19.  

A letter from Microsoft’s Female Director of China – A Perspective

By New Normals for Business, Uncategorized No Comments
Here's a question I posed to my friend the other day: Would you read a letter from China differently today than you would have 3 weeks ago? I would! That's why I'm posting this very down to earth letter from the Director or Microsoft China after their outbreak. She talks candidly about what she learned from remote work and most-interestingly, what she learned from her customers. Her letter was published on March 2, 2020. I am grateful to Lily for sharing her perspective. We think it's a golden nugget of insight that got lost in the plethora of LinkedIn feed articles. We are all in this together.  

What the Female Director of Microsoft China Learned About Work and Covid-19

  Visit BP Home Base for other content to help you with the unique challenges of Working-From-Home during Covid-19.

From the Huffington Post – 11 Work-From-Home Hacks for Newbies

By New Normals for Business, Uncategorized No Comments

11 Productivity Work-From-Home Hacks for Newbies

  In the best of times, it's hard to turn off distractions and focus while working remotely. It's even harder now as we navigate daily information briefings, our kids schedules, work that is evolving and less than ideal new work spaces at home. Covid-19 has created the ultimate work distraction and it's real.This is one of the best checklists we've seen. I have worked remotely on and off for many years these are all actionable ideas that can help you focus on work and compartmentalize the constant stream of Covid-19 information.

11 Productivity Work-From-Home Hacks for Newbies

    Visit BP Home Base for other content to help you with the unique challenges of Working-From-Home during Covid-19.  

Our Sourcing Manager’s Favorites

By Uncategorized No Comments
I'm sharing our Fall Creative Newsletter in our Blog. There are some fun ideas here. Enjoy!

Welcome to our Fall Creative Newsletter. 

Anna, our amazing Sourcing Manager, recently shopped the market, and we thought you'd like to see some of her favorite creative ideas. We've linked to information in our factory websites to help you see all your options in one simple link. Please remember that the products you see when you click our "learn more" buttons are all available with your preferred BP pricing, and our complimentary creative supportContact us directly to get your creative project started. We can't wait to help you!

Creative drink ware designs with imprinted lids.

We LOVE the creative design options for these beautiful stainless water bottles that include a lid imprint. I recently stood in a line of 20 people to fill my water bottle at an airport water station. Everyone had a pretty bottle, but none were this creative (really). Check out the link to see all the drink ware you can customize with this design option. Want us to design and budget one for you? Connect with us at or call us to talk it over at 800-388-3565.

Riding the Adult Coloring Book Wave?

We are loving these wonderful and hugely popular Creative Spark journals which  provide graphic coloring pages along with journal pages to jot down creative inspirations. We think they are an inventive branding tool to emphasize the creative process homeowners participate in when they work with your design teams to design the home of their dreams. Click the learn more link below to see three size options and all the details.This consumer product trend remains strong and no one is using these in the New Home Builder space (yet).

Rise of the "Design Center Journal"

Anna loves this contemporary and luxurious perfect bound journal. It's built with a rich, velvety Crush felt that is laminated to our strong paperboard to create a notebook that’s both eye-catching and lush. Upgrade to an over-sized blind debossed imprint to add dynamic texture – even on the spine! This is where our Sourcing team shines, so be sure to connect to let us help you build & budget an extraordinary design center journal to create a memorable experience for your new home customers.  

Portable power bank cleverly packaged as a "Power Bar".

These portable power banks are creatively packaged in power bar packaging. With so many of these portable power banks on the market, we think this is a really inventive way to have fun and differentiate your brand for a product that is still at the top of the list for consumer tech favorites.

3 in 1, 9.8-foot charging cable in a fun and creative container

Extra long charging cords are a top tech must-have for the connected consumer. We love these because the packaging is unusual for a charging cable and it adds a creative twist to a very pragmatic product used by all consumers daily. Take a look at our Apparel Look Book just published for Fall. There are fresh styles, comfortable fabrics and gorgeous colors to help you design a brand fashion statement that reflects the look and feel of your Sales Center environments and your construction building sites. And keep an eye out for the launch of our Welcome Home Collection as you plan to update and refresh your Welcome Home experience for Q4 and the year ahead. Cheers to Fall! We are tweeting, posting, writing and Linking In. Here’s where you can find and follow us. Twitter: @HomebuilderMktg Instagram: @builderpromotions Facebook: LinkedIn: