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Increase Your Builder Marketing Currency by Staying Digitally Current.

search-for-homes Since paid search is now becoming the norm, I've been seeking input from industry thought-leaders so that I can intelligently invest in keyword search that is intuitive to prospects searching for us.  And because we live, eat and breathe Builder Marketing, I began to think about how our clients and prospects could use this information too. I am a big fan of Larry Kim's content at Wordstream, a leading pay-per-click solutions company.  What I like about Wordstream is that they are genuinely focused on educating marketing professionals about how to best use pay-per-click dollars to achieve their marketing goals.  Their resources are plentiful with strategies and tactics you can implement right now. Here's a link to Wordstream PPC University White Papers.  My top three Builder must-reads are:
  • How to Drive 1 Million Monthly Blog Visits
  • The 3 Types of Search Query & How to Target Them
  • Complete Guide to Geotargeting & Local PPC
Here's why I think these titles are a worthy read for Builder Marketers:
  1. Brand journalism is being expressed through Corporate Blogs everywhere! But who reads them and are you really being heard? Builder Blogs have a distinct advantage because purchasing a new home requires decision support that touches a myriad of lifestyle categories.  Your blog is an ideal venue for distributing content about lifestyle topics that influence consumers' decision to purchase a new home: schools, energy efficiency, financing, design, transportation, green space.  None of these live in a silo, and a blog post can weave them together intuitively to deliver a holistic message about the benefits of your community.
  2. iStock_000016897651SmallI like the simplicity of focus on three types of search Query.  It's a customer-centric way of looking at how house hunters are looking for new home information online.
  3. Geotargeting and local Pay-Per-Click is made for new home communities.commhome_cfa161e3efb04a4d9b4c92e0d5ce5445 Consumers imagine their lives in a specific geography within a new home community that draws them into beautifully designed homes and a carefully curated vision of a lifestyle they can purchase.  Local search is an imperative for Builder Marketers.
We know that Builder Promotions' clients are managing a broad spectrum of marketing activities with historically lean teams.  We hope that these white papers and other resources we share will add value to the task of getting digital house hunters into your sales models.  And when your prospects make that critical conversion, Builder Promotions can help you create community-themed gifts to reward their engagement and reinforce next steps in the sales process. What are you favorite digital resources?  We'd love to hear from you!  Thanks for engaging with us here. Cheers! Leslie Bridges, Chief Blogger Marketing Blueprints is sponsored by Builder Promotions, delivering brand consistency throughout the complete home selling cycle.

Leslie is a partner in Builder Promotions Marketing firm, a company devoted to making life better at work for the Marketing professionals who work tirelessly to deliver New Home Communities that provide a place for families to live and thrive. She loves being a Mom and keeps a suitcase packed for the next travel adventure with her family.

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