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Do Call-Only Campaigns Speed the Sales Cycle?

By June 11, 2015BP News
gty_mobile_phones_nt_130529_wblog This just emerged in email traffic from my favorite resource for all things Pay-Per -Click!  For Homebuilders, the statistics below are of significant interest because there is now proof that digital shoppers are more likely to connect with you via their mobile device. This post tells you about the one tactic you can test right now - Call-Only Campaigns.  Here's the background from Pay-Per-Click wizard, Larry Kim of WordStream. According to Larry Kim, WordStream Founder, Calls to Businesses are Worth 3X More Than Clicks to Websites. Why does this matter to builders?  Read on!  I am going to let Larry describe this himself from his blog post about "call-only campaigns" which can be incredibly successful if you are engaging digital house hunters through a mobile device. "In May, Google revealed that mobile phone searches have finally surpassed desktop. The anticipation has been building for years with critics claiming having a robust mobile strategy is overrated, but now the importance of mobile literally cannot be ignored by marketers. Users are 9X more likely to place a call on the search engine results page (SERPS) than on desktop, according to a WordStream study.  If calls are proving to be so much more valuable what can marketers do? For those using Pay Per Click to capture prospects, the solution is simple, implement call-only campaigns. Call-only campaigns are available on mobile devices and essentially force the searcher to call directly from the SERP rather than visit a landing page, cutting out the leakiest part of the sales funnel. “Pay per click is turning into pay per lead,” says Larry. This is exciting stuff!" Build your own Mobile App,  and you can curate prospects' experience with your brand from their mobile device.  Builders can use the call-only campaign to promote Sales Model Tours.  Our custom Sales Model App is a one-of-a-kind App designed by an experienced developer, to help you deliver a convenient and entertaining experience for prospects visiting your Sales Models. HandH_Promo Image_Horizontal (3)With your own Mobile APP, you can guide prospects from a phone call to a Sales Model Tour with one-stop navigation that brings them to you, enables them to enjoy the surrounding neighborhood and share the experience with their network. Want to know more?  We'd love to let you speak with our software developer to discuss your custom Sales Model App. Thanks for stopping by to engage. Cheers!  Leslie Bridges, Chief Blogger Marketing Blueprints is sponsored by Builder Promotions a centralized procurement solution that delivers brand consistency throughout the new home sales cycle.

Leslie is a partner in Builder Promotions Marketing firm, a company devoted to making life better at work for the Marketing professionals who work tirelessly to deliver New Home Communities that provide a place for families to live and thrive. She loves being a Mom and keeps a suitcase packed for the next travel adventure with her family.

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