Two small but important changes were made to our website this week and I thought it worth reporting because, though they are small, they make a big impact.
Why Mobile Responsive Sites Make Life BetterWhen your phone becomes your computer, you expect it to load images quickly and navigate nimbly to information that is relevant for you. Builderpromotions.com is now a fully mobile responsive site. I breathed a sigh of relief while navigating our site on my iPhone, enjoying larger images and faster navigation. I don't know when my sense of time changed, but I feel like an extra 2 seconds is like getting 15 minutes. This means that it's now super easy for our busy clients to search for products, place an e-commerce order or just click n' connect with our customer service team from your mobile device. So when you are at a building site or on your tablet in a meeting, you can conveniently connect with Builder Promotions and then quickly get back to your other priorities. Life is just better if you can use your mobile device to do business when you need to, wherever you are.
Simplicity MattersHow many of us have ditched a landing page that requires us to fill out a long form? I have done this many times. I feel impatient, rushed and pressed for time. And, I confess, I just hate forms, period. Google Analytics is good for tracking a multitude of web metrics. One metric jumped out at me recently. People were leaving our site at the point of requesting information. Not a good thing. We reduced the information we need so you can get help faster. In each web product profile, there is a live link to "request info". This is a really intuitive way to get more information when you are on-the-go and want to get us working for you. Builder marketers are typically working with us from their mobile device in the middle of handling a long list of marketing priorities. This request form now takes three simple steps - Name, Email and tell us what you need. We'll take it from there. No one wants to fill out a long form, especially on a smartphone! Your requests will directly access our customer service team and they will begin work on behalf of your custom project, answering every question and moving the "to do" from your desk to ours. If you haven't tried the new mobile site, give it a whirl. And if you have been frustrated with our "request info" landing page, please give us another chance! If you are interested in little fixes that make a big impact, you may enjoy this blog post outlining 10 tweaks that improve landing page conversion. Thanks for listening in. Let us know how we make it easier to do business with us on your mobile device. Cheers, Leslie Bridges, Chief Blogger Marketing Blueprints is sponsored by Builder Promotions, a branding and procurement solution that delivers branded products and collateral used throughout the home selling cycle.