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lesliebridgeswriter

BP Global Direct. How to save 50% by centralizing certain brand collateral and enjoy more creative latitude than you thought possible.

By New Normals for Business, Uncategorized No Comments

There are two ways to purchase your brand collateral. One is via our domestic resources and the other is through our BP Global Direct service. Each has its place and serves your needs, but most buyers don't realize how buying in volume enables greater creative latitude and 50%+ cost savings. In this blog post, we'll show you quickly how this works for you Builder brand.

Here's one of our most popular throws, used often as a team gift and as a welcome home gift. It is typically purchased in quantities of 75 - 300. Our domestic pricing is excellent and speedy turn times make this a favorite.

Domestic Pricing for the throw without a custom gift packaging, is $26 - $29. The throw is a gorgeous 50" x 60". Soft microfiber fleece one side and poly sherpa fleece on the second side. It comes bulk packaged wrapped in a satin braided ribbon custom embroidered. These retail for $50- $60 when you buy one as a consumer from a home goods store. Our new home builder wholesale price is excellent given the perceived value, and throws are a memory maker in a new home. They enable a cozy reading time with young children before bed, warm family members on the sofa during movie nights and give warmth when new home owners are enjoying their beautiful alfresco space in the evening.

Now let's look at BP Global Direct. If you as a company, can centralize the purchase of a your brand collateral, a product like this becomes significantly more creative and about 50% less in cost. Here's an example:

10,000 of these can be produced and packaged in a 100% custom gift box with process colors inside and out. The packaging is your canvas for messaging. The throw is exactly the same, but we are buying it through a more direct supply chain because of the volume. Your BP Global Direct Price: $17.55 with your own custom printed gift packaging included.  You may close on 5000 homes, not 10,000. If so, the scale makes a difference still. Be sure to ask us. 

Here's what we want you to know. If you are looking to centralize or standardize any brand collateral in a format that is packaged as proprietary, BP Global Direct can design and deliver just about anything you've seen at retail and customize it for your needs. Generally, the pricing is half of what it is buying domestically in smaller quantities at our already excellent wholesale prices, per Division.

We are in business to serve the a typically decentralized an autonomous new home builder industry business model that means Divisions do their own Marketing based on their regional clientele. We love supporting our clients this way. It works and our clients are happy with our localized service. We want you to know, however, that as you start to centralize "some" of your brand collateral to create more consistent customer experiences, BP Global Direct can give you creative latitude and significant savings to help shape or enhance an experience that is unique to any brand touch point or customer milestone.

To learn more about BP Global Direct: Click here or just send an email and tell us what you are thinking about or share a favorite product you've seen at retail that you'd like to customize.

Cheers and thanks for stopping by!

Leslie Bridges, Chief Blogger
www.builderpromotions.com
leslie@builderpromotions.com

July’s Newsletter – 5 big Stories to Help you Market

By BP News, New Normals for Business No Comments
July's Newsletter covers 5 big topics to help you market in a virtual world. Our big news is that we've launched a next generation immersive touring experience in partnership with the leading technology platform in AR/VR tour technology. Worth a look for that alone! We are helping you create greater emotional connection between consumers and their dream homes and community lifestyle - all at-a-distance. Please click below to view our topics. Reach out if you'd like to see a Demo of our Immersive Marketing Platform and examples of current communities using it.  

         Builder Promotions July Newsletter - Virtual Selling

   

PPE-To-Go Kits for Customers and Teams

By New Normals for Business, Uncategorized, Wellness No Comments
 PPE-To-Go Kits - 12 Combinations   How many times have you left your office or your home without your mask or sanitizer? We love these PPE-to-go kits because they can be stored in your car glove compartment, backpack, purse or briefcase. Check out our guide with 12 different kit combinations and add your branding and safety messaging. These are really well priced at the moment which is why we wanted to post in our Blog and in our Home Base content. Visit our Premium Workplace Safety Solutions page for Division or Corporate-wide solutions.

A simple Family Meeting strategy. Three Questions Weekly.

By Engaging Children, New Normals for Business, Uncategorized No Comments
A majority of Parents are still working at home and parenting. Now that it's summer, our kids are liberated from Zoom school, but chaos is still likely to ensue on any given day because that is how real family life operates sometimes (all the time?). Harvard Business Review offers a simple solution for a weekly family meeting, informed by the Agile Meeting model. Who would have thought to look to an engineering model for a family meeting?                                        3 Questions to Ask at a Weekly Family Meeting   For more information about new Business Normals, Work from Home Parenting and other tools, visit our Home Base Content.

3 Behavioral Trends that Impact New Home Sales and Design

By New Normals for Business No Comments
 

"In the midst of every crisis, lies great opportunity." Albert Einstein

  The Harvard Business Review team suggests there are some specific behavioral changes that will change the way businesses think about consumer products and services. All three of them are opportunities for New Home Builders and it doesn't take a leap to see why. Covid-19 has disrupted the status Quo. How will you find opportunity in that? For New Home Builders, this post is a great road map. Here's to New Business Normals on the trail ahead!                   

Three Behavioral Trends That Will Reshape Our Post-covid World

   

Please Visit our curated selection of content for right now. BP Home Base Content Corner

Builder Resource Content for the week ended 5/1/20

By New Normals for Business, Uncategorized No Comments

New home builders are proving that even in a global Pandemic, you can deliver joy and comfort to consumers who are ready to create their dream life in a new home. So this week, the theme of our content is Virtual Selling and Customer Care. We love supporting your creativity and inventive ideas for meeting consumers where they are right now.

Perfecting the "Video Interview" - Who to interview? Happy Customers, Inspiring Architects, Creative Designers, School Principals in areas where your Community is being developed. These kinds of interviews can be delivered across all content channels.

Everything you need to use Zoom Webinar for customer engagement

If you have Zoom Pro, you can use it as a webinar! Super easy. Learn how here. This is an under-appreciated virtual selling tool.

Topic Ideas to engage interested home buyers using Zoom Webinars:

  • Invite your Community interest list to hear you interview the Principal of the school that draws home buyers to your area. Talk about their plans for eventually getting kids back to school. Call it "The Principals Office".
    Have a weekend cooking demonstration by a Chef in a local restaurant near your Communities, and feature a recipe everyone can use at home right now. Call it "Kitchen Conversations".
  • If there's an amazing preserve or park near your Community, interview one of the many Instagram photographers from NatGeo, and share ideas about enjoying the great outdoors. Call it a "Blue Sky Summit".
  • All it takes is a topic, an interviewee, and a simple email invite for a webinar-style Zoom.

Using Zoom like a Pro- 13 Tips - Think of Zoom as another sales channel. It's a powerful communication platform you can leverage as a virtual selling tool. Mastering how to use its features is key. And yes, "touch up" really does work!

Podcast - Do you convert with Mike Lyon

Popular this week! As always BDX delivers useful, actionable content for Builders everywhere.
34 Minutes - great lunch break walk n' listen.

5 Key Consumer Shifts

From the team at Burns Consulting. This is a template for creating a meaningful customer experience virtually (or physically). Talk to people in the language of their concerns of the moment. If you didn't catch this in our last newsletter, you will want to view it. (2 min. read).

Is Health the New Luxury?

From Builderonline.com a regional Home Builder who is addressing consumers' concerns about healthy home environments.

Curbside Closings 

This is where the virtual experience blends into real human contact...safely. How are you making the experience extra special for consumers? A housewarming gift at this point in the buyer's experience is a little piece of icing-on-the-cake joy. If you'd rather deliver the welcome gift on move-in day, think about an activity book to ease the stress of signing with kids in the back seat. You can brand it "curbside kids". Like a happy meal for the brain.

Three anchors for all your Communications right now: Emotion, Empathy, Compassion

By New Normals for Business No Comments
           Why Compassion, Emotion and Empathy Matter right Now       The Team at Emotive Brand in Oakland, California produces some of the best writing I've seen about why brands need to be based on emotion and the importance of compassion and empathy always, but especially right now. They make it simple and clear. If you need some inspiration, this quick read will give you a reset and position you for rich conversations with team members and customers throughout your day. The time for emotion and meaning is now.       Come view other BP Home Base content across 5 different categories of interest. Feel free to adapt and share with your team members or customers.

Youcubed.org Math Task and Fun for Families During Covid-19

By Engaging Children No Comments
Youcubed.org was formed by an award-winning Stanford Math professor to give teachers, parents and students the resources they need to excite students about mathematics. They have devoted a link in their website to fun Math tasks that make at-home-school a little more engaging, if you feel like the Math by Zoom is less than inspiring for your children.

 Youcubed.org at Home - Math Tasks that Excite

  Please visit other BP Home Base content with 5 categories of interest. Feel free to adapt and share with other team members or customers.

4 Ways to Help Your Anxious Kid

By Engaging Children No Comments
 

4 Ways to Help Your Anxious Kid(s)

    Simple things like learning to breathe really work for almost any age kid. The professionals interviewed for this article discuss 4 ways parents can help anxious kids during Covid-19. They suggest we first acknowledge what is happening, then resolve our own anxiety, give kids mindfulness tools (age appropriate), and create a schedule with pictures. My college student still uses deep breathing exercises  that we taught him as a 5 year old. It is a remarkably simple tool for attaining a sense of calm and well-and it works for parents too!    

4 Ways to Help Your Anxious Kid(s)

    Please visit more BP Home Base content and see what we have across 5 categories of interest. Feel free to adapt and share this with your team members or customers.                             

New Home Builder Marketing Resources to consider during Covid-19

By New Normals for Business No Comments
  We want to share some resources to help you with Marketing challenges during the Covid-19 disruption. The BDX webinar, Podcast and Burns Consulting pieces below were published in the last two weeks and share fresh perspectives on the New Home Buyer consumer within the context of Covid-19. The IBS Show was in January. What is relevant now? 100+ sessions to choose from and get inspiration and perhaps some perspective while you are working-from-home, in the link below. If your company attended you have a complimentary subscription to this content for a year. Ask about this and get access! And the FaceBook Live Guidebook is a Hubspot gem published at the end of 2019. We are wondering how you strike the right tone for home tours which often lack a personalized touch, even though they are beautiful to view. FaceBook live offers a way to give a home tour a personal touch. It's also one of the most widely shared forms of video content. Last is a presentation from the IBS 2020 show about "first time buyer preferences", which helps you relate to them through the lens of features they want when you are engaging virtually or at a safe distance in person.   Here's our list of resource links - hope they help as you find ways to let consumers know you understand what they are going through right now.