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lesliebridgeswriter

The “Thursday Lift” – Is Thursday the new Friday?

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Today is Thursday,  and as I drink my coffee and check email I allow myself the joy of anticipating the weekend ahead. Full disclosure, my favorite two days of the week are Saturday and Sunday. I love the weekend! I’m pretty sure I’m not alone in that. I also love my job and I appreciate the fact that I am in a business where I support amazing marketing professionals who are devoted to helping consumers create memories in a new home. What makes me happy about supporting our clients is that in addition to a more than full-time job, most of them are managing a more than full family life at home. They are professional and personal rock stars to us. I genuinely like working for our clients which makes me content with Monday-Friday. But let’s talk about weekends and how the joy of the weekend can infuse our work week and reduce stress. First we have to talk about the latest trend in “sparking joy”. I promise this is NOT a blog post about tidying or organizing your home. Stay with me.

Everyone knows about “sparking joy” an idea introduced by home tidying and organizing celebrity, Marie Kondo. Marie Kondo has introduced the idea that you can clear physical clutter for a better and more harmonic life at home. Her system includes going through all your “stuff” and asking yourself, “does this spark joy?” and then recycling anything that does not. A friend of mine tried this and told me 100% of her shoes sparked joy and thus she could not part with them. In spite of that, evidently the thrift stores in the U.S. are under siege from a tidal wave of people testing this theory and using her system to clear out their clutter at home. I have noticed that “Spark Joy” is now a brand and probably being trademarked. But I believe that no one can or should claim “joy” for their own or for their company. It’s one of the most abundant renewable resources we have. And sharing it usually multiplies its impact.

 

So that got me thinking about “moments that spark joy”……..small things that give me a little boost in the work week, especially. Yesterday, I was thinking about the “Thursday lift” and the little spark of joy I feel when I allow myself to think of Thursday as a soft entry into the weekend. Most weekends I have plans to be outside hiking with my friends. The combination of the great outdoors and connections with people who are important to me, is a source of joy. The act of thinking about my weekend actually “sparks joy” for me and can carry me through even the most intense work day. When I share that with someone it doubles down on the joy I feel anticipating it. It’s a happy moment that seems to infuse my work week and sustain me.

If you feel that Thursday lift, we’d love to know? What weekend moments spark joy for you? Whether it’s the anticipation of pancakes with little ones, a long bike ride with friends, Yoga, a delicious long sleep, time for a home improvement project, space to immerse yourself in a good book, time to do nothing, cheering for your kids’ team or that 30 minutes you claim for yourself at a local coffee shop, we all have those things that bring joy and the anticipation can have a positive effect in the workplace. 

We are trying an experiment and  devoting our brand Facebook page to “Moments that Spark Joy” as a way to accumulate moments of joy, and add a “lift” to your work week. We hope you will take a moment to share your weekend moments of joy on our Facebook page as part of the Builder Promotions Community. You can write a short post or share an image with a few words. There’s something about Joy that’s completely infectious when you share it. 

Thanks for stopping by! We’d love to hear from you at www.facebook.com/builderpromotions 

Leslie Bridges, Chief Blogger
CXO, Builder Promotions, Inc.

 

 

Ever wish you had a partner to give wings to your creative ideas?

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This blog post is devoted to the Marketers who are dreamers and visionaries who wish they had more time to be creative in service of their prospects and customers. 

I don’t know about you, but sometimes I wish I had more people to give wings to all my creative ideas.  It’s often hard to find the time to fully develop and implement a vision. I usually need help. Fortunately for my work-related ideas, our supply chain is a universe of worldwide resources that collectively have the ability to help turn creative visions into tangible brand product solutions. The sky is the limit and people genuinely want to give their time to help. 

I love this image (below) because it is what so many Marketers face daily. A lot of us in Marketing derive joy and inspiration from using our creativity and imagination to innovate and find new ways to connect our brands with new customers. But the reality of Marketing is that there is a long daily list of “to do’s” that are necessary to the job, and they are not all super creative. This is why it pays to have partners who can give wings to your creative ideas or vision.

 

In today’s blog post we are sharing a few examples of how we give wings to client creative ideas. It’s always fun to see how a good collaboration can turn a Marketer’s vision into a reality.

Can creative vision and budgets align?

A couple months ago, a client called to describe a product she wanted and a price point she needed for budget purposes. This high end gift did not exist in that price point because of how the supply chain works. We needed to reorganize our supply chain to produce her gifting solution. She wanted to standardize all the Welcome gifts used for one region and she had a gifting solution she loved already but no way to buy it within her budget. I emailed my Sourcing team in charge of Asia manufacturing and within a week we had a way to make the exact product within the budget she required. I love our partners. I constantly send pictures of something we want to Source and while I sleep, our wonderful AsiaDirect™ team produces creative solutions that can be made and delivered with all of the necessary certifications for the North American market. Just this week I sent a picture of a cool smart phone mini-printer to our team. It costs $150 on the retail market…..but a very different story through our AsiaDirect™ team.

Incubating a new Welcome Experience.

Another client had been incubating an idea about how to upgrade the welcome experience for her customers. As part of the solution, we designed packaging for high end drink ware with lifestyle messaging to create a beautifully presented set for entertaining.The outcome was a stylish contemporary take on a retail gift package that delivered a creative, upscale brand welcome to new customers. Our inventive packaging team loved the challenge of creating a gifting presentation that no one else was using. It was fun to let them take that idea and run with it. I think our client loved that she could have a creative idea and that we would make it happen for her. She’s one of those busy Marketers with a lot of vision and a big long list of not so creative tasks that involve leading one of the largest and most competitive market regions for her company.

 

Contemporary uniforming speaks volumes to Customers, but how does one create a Brand Fashion line?

Uniforming today is really about Brand Fashion. Is your company culture Corporate, Casual or Cool? How do you design comfortable stylish apparel that lets team members reflect their personal styles within a brand fashion line that is reflective of your corporate culture? In an increasingly noisy marketplace, brand fashion gives companies a way to visually deliver a distinctive brand look and feel wherever team members engage customers or guests. But who has the time to design and manufacture a new line of brand fashion apparel? I love that we can ask our brand fashion team to create a story board with creative visuals to begin to transform a client’s creative vision into a tangible reality. And it’s always rewarding to hear the delight voiced by our clients when they see the brand apparel collection neatly displayed in their own e-Store portal, ready for delivery. It’s a truly a tidy and elegantly simple solution that just needed wings. 

 

If you can dream it, we can make it. So next time you are dreaming about a way to use a tangible brand product to connect with customers, remember there is a universe of resources ready to give your ideas wings.

Thanks for stopping by.

Cheers,

Leslie Bridges, Chief Blogger

This blog is sponsored by Builder Promotions, Inc., a complete solution of products that support the entire new home buyer journey. We are a Marketing partner with endless resources to transform your creative vision into a tangible gifting solution. 

 

What happens when you think of Prospects as Guests in your Experience?

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Welcome to our Blog! We’re glad you stopped by. 

The other day at work, I went from feeling really stressed and overly-busy to happy and relaxed in the course of an hour. This may sound like the start of a blog post about workplace stress reducers. Please stay with me. The stress reducing activity was unexpected. Surprisingly, the activity that prompted my feeling so good was a seemingly tedious task to call 17 business unit clients about the shipping status of their orders (unplanned on a very busy day and on top of our regular system for updating clients). It was a high exposure project with a deadline and we needed to go the extra mile. What happened in that hour was surprising. I shifted from stressed and uptight to feeling inexplicably great, happy and relaxed. I reflected on the 17 calls. How had they made me “feel”? Read More

Summer Gift Sets are “presentation ready”, saving you time.

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It’s summer time and our clients are all asking about outdoor themed gifts to create memorable experiences at New Home Community marketing events. Whether it’s a farmer’s market, live music, BBQ, Yoga in the park, or an outdoor themed Open House, our clients are looking for lifestyle gift items that extend the brand experience long after an event finishes.

The team at Builder Promotions has been searching for pre-packaged Gift Sets because time is scarce for our busy clients and we know that the closer we can get a brand gift to “presentation ready”, the easier it is for clients to create a great brand experience that is fun, memorable and a reminder of the homes consumers’ love in communities they’ve visited.  Read More

Happy Mother’s Day to Working Moms Everywhere

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May 12, 2019

I love it when our clients share a story or refer to their children during a conversation about work.  It reminds me that we are working every day to support amazing females who are working very long hours creating exceptional customer experiences while also fulfilling the role of a lifetime, as a Mom. It’s never easy to be a working Mother because we all feel pulled in two directions. We want to create excellence in our professional lives and meet our potential. When we are not at work (and often when we are at work) we cannot wait to be present with our children whether it’s at home with little ones, listening to a college freshman on the phone or sitting through a first dance rehearsal. There are many adaptations of “working Mom” and everyone seems to find their own way to make this work. Today we celebrate that we live in a world where this can work and that our brand is fortunate to  support some of the most amazing working Moms there are.  It’s truly one of the reasons I like going to work every day.

What interests me personally is that the females we support seem to apply their nurturing qualities to their profession. It’s one of the many benefits of giving women a voice at all levels in the workplace. I consistently see some of the nurturing qualities that are so important in parenting, being applied by our clients to their professional work as marketers of New Home Communities. So here’s to all the amazing Moms today! We celebrate you and these important qualities you bring to your brand’s engagement with new home buying consumers: Read More

Read our latest email and see 4 new Marketing Guides to inspire you.

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We’ve just sent out our Spring Selling Season post delivering Marketing inspiration to help you make connections with new home buying prospects. We know you are thinking about how to optimize the busy spring home shopping season because we are receiving daily requests for Event ideas, Flag and Welcome mat refresh supplies, Welcome Home gift updates and creative ideas for engaging large Realtors in your markets.

In our email you can view the following four Marketing Guides which have been designed to help you turn your brand touches into memorable brand experiences.

  • Home Builder Event Marketing Ideas Guide
  • Realtor Engagement Ideas Guide
  • Welcome Home Experience Ideas Guide
  • Home Builder site Apparel and Uniform Guide

You read the email here and view the guides directly:  BP Marketing Inspiration

Thanks for stopping by!

Cheers,

Leslie Bridges, Chief Experience Officer

We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us.

Twitter: @HomebuilderMktg

Instagram: @builderpromotions

Pinterest Board: Fun, Creative, Useful Gift Ideas

Facebook: Facebook.com/builderpromotions

LinkedIn: https://www.linkedin.com/company/builderpromotions/

Our blog sponsored by Builder Promotions, Inc., is a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

When it comes to Brand Marketing, there is only one version of the truth.

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Builders are updating their brands, launching new mortgage services, innovating smart home platforms and finding creative ways to deliver customer experiences in their markets at a brisk pace. Here are some of our favorites:

Taylor Morrison – Dorothy Mortgage Technology

D.R. Horton – Home is Connected – Smart Home Platform

TRI Pointe Homes – Smart Home Innovation HomeSmartR

Minto Homes Post-Sale Experience Mastercaresm

Ashton Woods Inspiration Collection – Realtor Program

Our large builder clients are almost always in “launch mode” for a new service or experience, Community or Corporate brand update. All of these require a consistent brand message when they are brought to market. In brand marketing, there is only one version of the truth and centralized resources are an easy way to ensure that your brand touches are sending the exact same message wherever a consumer engages with your new home builder brand. Read More

How Custom Packaging Creates a Joyful Welcome to New Home Buyers

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When the Lot a home buyer has purchased is transformed into the inspiring new home they will live in for years to come, it’s time to celebrate!Saying “Welcome Home” on move-in day happens in many small ways that weave together to create an unforgettable experience for new home builder customers. The “Welcome Gift” that sits on the counter in the kitchen, on the dining room table with flowers, or delivered by the Sales team, is a piece of the welcome experience design.

We’re excited about the 30+ new welcome home gift ideas we’ve just added to our Welcome Home e-Store. They are designed to help new home builders create a joyful move-in day experience for their customers.

 

Our New Home Builder clients are discovering the power of using custom packaging and presentation to add an extra “wow-factor” to the home owner welcome experience. These tumbler gift sets were imagined by a creative Builder marketer who asked us to package our stainless tumblers in a custom-designed gift box as Welcome Gifts. Her Agency used our template to design them and we produced the finished welcome gift. For people without easy access to an Agency, we have a Designer who can make you a priority and provide great creative. This kind of custom packaging is available on a project by project basis to help you create memorable customer experiences.

You can employ custom designed gift packaging to Wow clients, employees and Realtors alike. Here are 8 ways custom gift presentations can increase the impact of your brand touch.

  • Package a luxurious throw for a Welcome Gift. Package all your welcome gifts!
  • Give a piece of team apparel in a gift box to recognize employees’ contribution to your success.
  • Infuse holiday gifts and greetings with clever gift packaging that delivers your holiday message.
  • Present home keys on move-in day and deliver them in a gift box that matches your Welcome Gift.
  • Organize remotes and garage door openers for new home owners in a custom gift box.
  • Reach out to Realtors with a creatively packaged presentation that is easy to deliver to their offices.
  • Put an umbrella in a gift package to help qualified buyers conveniently tour your models during the rainy season.
  • Package our design center journals to mark the beginning of the design phase of their new home buying journey.

Thanks for stopping by. We look forward to connecting with you again. 

We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers.

We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us.

Twitter: @HomebuilderMktg

Instagram: @builderpromotions

Pinterest Board: Fun, Creative, Useful Gift Ideas

Facebook: Facebook.com/builderpromotions

LinkedIn: https://www.linkedin.com/company/builderpromotions/

Our blog sponsored by Builder Promotions, Inc., is a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

 

 

 

Gratitude goes a long way. How do you convey your appreciation?

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It’s almost October and our amazing builder marketing clients are already thinking about how to recognize employees and thank customers and trade partners during the upcoming holiday season. Ultimately everyone has the same goal. We want to convey gratitude to the people who have mattered to our companies this year.

The challenge for most Marketers is this:

How do you send a holiday brand touch that is all at once professional, creative and warm? How do you authentically demonstrate your gratitude as a brand?

Words matter, and without them, a gift can seem impersonal. A handwritten or printed card helps give any gift context. Using a meaningful quote or telling someone why you are thanking them can help you connect your message to an actual gift which is designed to share your gratitude and appreciation. 

We’ve just published our five seasonal Holiday Guides so that our busy clients can easily deliver their message of thanks. The ideal gift helps you convey your company’s sentiment of gratitude and appreciation, so thinking about what you want to say is the first step to selecting the perfect gift for your particular audience.

Here’s a quick look at what each of our Holiday Guides offer this year. 

Holiday Idea Guide

Gifts of every kind categorized for easy shopping, plus some fun Gourmet Food Towers. Creative and cost-effective custom packaging options for most products. Our designer can apply your graphics to a custom gift box.

Holiday Look Book

Technology, Recreation, Wine n’ Cutlery, Tools,  Crystal,  Drinkware, Office & Executive

Holiday Gourmet Gifts

Delicious gourmet food gifts for every taste and budget, packaged beautifully and creatively for easy delivery to employees, customers, trade partners and Realtors. Use our fulfillment service to send food gifts directly to offices or residences for each recipient.

Apparel Gifting Guide

Apparel collections are neatly categorized for you into 4 types of gift recipients. The Nine-t0-Fiver, Weekend Warrior, Comfort Seeker, The Athlete. It’s short and easy to view for quick ideas if you think apparel is the ideal gift for your audience.

Holiday Card Pop-up Shop

Back by popular demand! 800+ holiday cards for your Corporate business needs. People open cards more than they open emails. And this is where you can use words to help tie your gift together with a message of gratitude.

Why give gifts? We think that a little appreciation goes a long way.We like contributing to the joy and delight that comes from a creative gift well delivered. We believe in gratitude. We aim for customer joy. 

Why do you give gifts? 

Thank you for spending time with us here. We look forward to connecting again soon!

We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers.

We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us.

Twitter: @HomebuilderMktg

Instagram: @builderpromotions

Pinterest Board: Fun, Creative, Useful Gift Ideas

Facebook: Facebook.com/builderpromotions

LinkedIn: https://www.linkedin.com/company/builderpromotions/

Our blog sponsored by Builder Promotions, Inc., is a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

Hiring a Great Graphic Designer

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Every company has different requirements when it comes to graphic design. What kind of graphics do you need? Business cards, Facebook Ads, social media graphics, professional website or logo design, and print collateral? Your vision is critical to your business, so finding the right graphic designer who specializes in the type of graphics you need is quite essential.

  1. Do You Need A Designer?

The first thing to know is whether it’s the right time to hire a designer. If you never had a complete visual solution for your brand, but now you want to create a visual identity that communicates with your customers, then it’s time. Also, you should consider hiring a designer if your visual solutions need an upgrade. Before you make a move, evaluate your requirements.

  1. Set a Budget

Before anything, you need to be clear about what is the job of the designer. Once you have decided that, you should make an estimate about the money you’re ready to invest in your graphic designer. Remember that having no designer at all is as bad as hiring someone who will burn your pocket. Set your budget limit and work your way within it to find a professional that suits your standard and taste.

  1. Create a Design Brief

If you can’t put all your graphic design needs in the form of a design brief, there’s no use of creating a budget or having clear expectations in your mind.

What is a design brief? It is a document that contains all your company details, its target audience, and your desires and expectations of graphic design within a previously set budget. When briefing about your mission, vision, target audience and goals be sure to be genuine and provide as much detail as possible.

  1. Look and Compare Portfolios

A portfolio is what gives the best picture of a graphic designer’s skills and experience. You can’t wholly rely on them, but it will help you discard about half of the applications based on an applicants’ portfolios. A graphic designer that doesn’t have an online portfolio might not be a choice for you because it can mean that they’re not Internet-friendly, which is not a good sign.

  1. Cross-Checks Their Client’s Testimonial

Whether a designer is professionally competent and has a good work ethic can be seen in previous clients testimonials. However, you should always cross-check and look closely at their testimonies, because many of them exchange testimonials, with both sides saying precisely what the other wants.

  1. Examine the Experience

Work experience matters a lot. A designer will have a better insight into your design brief if they have many years of working with different clients and on various projects. Only an experienced designer would know how to convey the desired business message, create a new logo, or create imagery that brings your print collateral to life and helps market your new home communities.

When you lay out your service requirements, reach out to BP Digital. With more than 15 years of experience in the industry, we specialize in providing visual solutions for New Home Builders, helping them create the best possible corporate print collaterals – presentation folders, community and event brochures, floor plans, document portfolios, and directional signs.

 

Thanks for stopping by and hope to see you soon!

We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers.

We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us.

Twitter: @HomebuilderMktg

Instagram: @builderpromotions

Pinterest Board: Fun, Creative, Useful Gift Ideas

Facebook: Facebook.com/builderpromotions

LinkedIn: https://www.linkedin.com/company/builderpromotions/

Our blog sponsored by Builder Promotions, Inc., is a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.