May 01 2026
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When Builders Buy and Get Bought: Builders are Merging, Acquiring and Selling

By Articles
The Brand and Marketing Challenges That Don't Show Up on the Term Sheet Twenty-six acquisitions since the start of 2024. If you're tracking the Builder 100, that number isn't news to you. You've watched it happen in real time. M.D.C. folding into Sekisui's portfolio for $4.9 billion. Lennar taking Rausch Coleman and landing near 30% market share in San Antonio in what felt like an afternoon. Meritage picking up Elliott Homes mostly for the 5,500 lots. Dream Finders adding offsite manufacturing capability through Liberty Communities. The deal flow is steady and, by most accounts, it isn't slowing down. What doesn't…
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May 01 2026
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Head-on shot of front door in a white beach-style home with light wood floors, art above the bench, and symmetrical design, illuminated by morning light.

The Day 1 Brand Readiness Checklist

By Articles
For New Home Builder Marketing Leaders — Acquiring or Being Acquired The items below reflect the specific realities of new home construction marketing: the long purchase cycle, community-level brand investment, the design center experience, realtor relationships, and the buyers who signed contracts and are waiting on a home to be built. Generic M&A checklists don't cover this ground. This one does. 1 — ACTIVE BUYERS: YOUR MOST URGENT AUDIENCE Map every buyer by community, build phase, and months remaining in their wait: pre-start, framing, under roof, pre-close — each phase needs a different messageDraft phase-specific outreach, not a single blast…
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Feb 23 2026
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White Penthouse Interior

Builder Promotions Announces Strategic Merger

By Press
FOR IMMEDIATE RELEASE Builder Promotions Announces Strategic Merger with Custom Logos, branded as “Builder Promotions, powered by Custom Logos.” Partnership Combines Specialized New Home Builder Expertise with 35 Years of Vertically Integrated Capabilities. SAN DIEGO, CA – February 25, 2026 – Builder Promotions, the premier provider of branded marketing solutions for the new home builder industry, announced its merger with Custom Logos, a nationally recognized leader in corporate branding solutions with 35 years of experience serving diverse industries across the United States. The strategic partnership unites Builder Promotions' deep expertise in serving large national new home builders with Custom Logos'…
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Sep 01 2020
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BP Global Direct. How to save 50% by centralizing certain brand collateral and enjoy more creative latitude than you thought possible.

By New Normals for Business, Uncategorized
There are two ways to purchase your brand collateral. One is via our domestic resources and the other is through our BP Global Direct service. Each has its place and serves your needs, but most buyers don't realize how buying in volume enables greater creative latitude and 50%+ cost savings. In this blog post, we'll show you quickly how this works for you Builder brand. Here's one of our most popular throws, used often as a team gift and as a welcome home gift. It is typically purchased in quantities of 75 - 300. Our domestic pricing is excellent and…
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Jul 23 2020
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July’s Newsletter – 5 big Stories to Help you Market

By BP News, New Normals for Business
July's Newsletter covers 5 big topics to help you market in a virtual world. Our big news is that we've launched a next generation immersive touring experience in partnership with the leading technology platform in AR/VR tour technology. Worth a look for that alone! We are helping you create greater emotional connection between consumers and their dream homes and community lifestyle - all at-a-distance. Please click below to view our topics. Reach out if you'd like to see a Demo of our Immersive Marketing Platform and examples of current communities using it.            Builder Promotions July…
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Jul 22 2020
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PPE-To-Go Kits for Customers and Teams

By New Normals for Business, Uncategorized, Wellness
 PPE-To-Go Kits - 12 Combinations   How many times have you left your office or your home without your mask or sanitizer? We love these PPE-to-go kits because they can be stored in your car glove compartment, backpack, purse or briefcase. Check out our guide with 12 different kit combinations and add your branding and safety messaging. These are really well priced at the moment which is why we wanted to post in our Blog and in our Home Base content. Visit our Premium Workplace Safety Solutions page for Division or Corporate-wide solutions.
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Jun 29 2020
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A simple Family Meeting strategy. Three Questions Weekly.

By Engaging Children, New Normals for Business, Uncategorized
A majority of Parents are still working at home and parenting. Now that it's summer, our kids are liberated from Zoom school, but chaos is still likely to ensue on any given day because that is how real family life operates sometimes (all the time?). Harvard Business Review offers a simple solution for a weekly family meeting, informed by the Agile Meeting model. Who would have thought to look to an engineering model for a family meeting?                                        3 Questions to Ask…
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May 27 2020
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3 Behavioral Trends that Impact New Home Sales and Design

By New Normals for Business
  "In the midst of every crisis, lies great opportunity." Albert Einstein   The Harvard Business Review team suggests there are some specific behavioral changes that will change the way businesses think about consumer products and services. All three of them are opportunities for New Home Builders and it doesn't take a leap to see why. Covid-19 has disrupted the status Quo. How will you find opportunity in that? For New Home Builders, this post is a great road map. Here's to New Business Normals on the trail ahead!                    Three Behavioral…
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May 01 2020
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Builder Resource Content for the week ended 5/1/20

By New Normals for Business, Uncategorized
New home builders are proving that even in a global Pandemic, you can deliver joy and comfort to consumers who are ready to create their dream life in a new home. So this week, the theme of our content is Virtual Selling and Customer Care. We love supporting your creativity and inventive ideas for meeting consumers where they are right now. Perfecting the "Video Interview" - Who to interview? Happy Customers, Inspiring Architects, Creative Designers, School Principals in areas where your Community is being developed. These kinds of interviews can be delivered across all content channels. Everything you need to…
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Apr 17 2020
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Three anchors for all your Communications right now: Emotion, Empathy, Compassion

By New Normals for Business
           Why Compassion, Emotion and Empathy Matter right Now       The Team at Emotive Brand in Oakland, California produces some of the best writing I've seen about why brands need to be based on emotion and the importance of compassion and empathy always, but especially right now. They make it simple and clear. If you need some inspiration, this quick read will give you a reset and position you for rich conversations with team members and customers throughout your day. The time for emotion and meaning is now.       Come view other…
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