There are two ways to purchase your brand collateral. One is via our domestic resources and the other is through our BP Global Direct service. Each has its place and serves your needs, but most buyers don't realize how buying in volume enables greater creative latitude and 50%+ cost savings. In this blog post, we'll show you quickly how this works for you Builder brand.
Here's one of our most popular throws, used often as a team gift and as a welcome home gift. It is typically purchased in quantities of 75 - 300. Our domestic pricing is excellent and speedy turn times make this a favorite.
Domestic Pricing for the throw without a custom gift packaging, is $26 - $29. The throw is a gorgeous 50" x 60". Soft microfiber fleece one side and poly sherpa fleece on the second side. It comes bulk packaged wrapped in a satin braided ribbon custom embroidered. These retail for $50- $60 when you buy one as a consumer from a home goods store. Our new home builder wholesale price is excellent given the perceived value, and throws are a memory maker in a new home. They enable a cozy reading time with young children before bed, warm family members on the sofa during movie nights and give warmth when new home owners are enjoying their beautiful alfresco space in the evening.
Now let's look at BP Global Direct. If you as a company, can centralize the purchase of a your brand collateral, a product like this becomes significantly more creative and about 50% less in cost. Here's an example:
10,000 of these can be produced and packaged in a 100% custom gift box with process colors inside and out. The packaging is your canvas for messaging. The throw is exactly the same, but we are buying it through a more direct supply chain because of the volume. Your BP Global Direct Price: $17.55 with your own custom printed gift packaging included. You may close on 5000 homes, not 10,000. If so, the scale makes a difference still. Be sure to ask us.
Here's what we want you to know. If you are looking to centralize or standardize any brand collateral in a format that is packaged as proprietary, BP Global Direct can design and deliver just about anything you've seen at retail and customize it for your needs. Generally, the pricing is half of what it is buying domestically in smaller quantities at our already excellent wholesale prices, per Division.
We are in business to serve the a typically decentralized an autonomous new home builder industry business model that means Divisions do their own Marketing based on their regional clientele. We love supporting our clients this way. It works and our clients are happy with our localized service. We want you to know, however, that as you start to centralize "some" of your brand collateral to create more consistent customer experiences, BP Global Direct can give you creative latitude and significant savings to help shape or enhance an experience that is unique to any brand touch point or customer milestone.
To learn more about BP Global Direct: Click here or just send an email and tell us what you are thinking about or share a favorite product you've seen at retail that you'd like to customize.
Cheers and thanks for stopping by!
Leslie Bridges, Chief Blogger