A Blog Bouquet on Valentine’s Day

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February 14, 2018

This is our “blog bouquet” of appreciation for you….

Whether you love a simple bouquet of pink, a vase of deep red roses, an armful of yellow tulips, or a tiny flower from small child, we hope you feel appreciated, always. Happy Valentine’s Day! Here are a few of the reasons we appreciate you.

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You are genuinely devoted to delivering the American Dream of home ownership to new home buyers. You understand that having a “home” is different than having a house.

You know that people love the freedom to choose what works for them in a home. We are inspired by your passion for helping prospects learn about all their choices in your digital marketing and in the way you welcome them to your Sales Centers. We hope your clients appreciate you too!

You are authentically interested in understanding and listening to buyers in your markets. You seem to really understand this quote: “Learn to listen – opportunity sometimes knocks very softly.”  We think it’s one reason why prospects love your brands.

You want people to feel happy in their new home and you think about how to give them one final WOW experience on move-in day. We love implementing your ideas and helping you bring your vision to life to welcome new home buyers.

You balance it all with professional grace. We know you are people with full lives professionally and at home. You are amazing and we appreciate the opportunity to be of support in your work life.

Thank you for your business and for always being willing to engage with us. We appreciate you!

Happy Valentine’s Day from the team at Builder Promotions!

 

How are you going to grow your Realtor Partner program in 2018?

By | #YourBrandInTheirLife - New Products, BP News, Community Events - Digital Marketing, Uncategorized | No Comments

 

It’s a well known fact that in most markets, Realtors can multiply sales efforts for new home builders. So, how do you engage Realtors and influence them to bring prospects to your new home communities? Builders use every kind of event marketing concept to bring Realtors to their new home communities. As everyone knows, the goal of these events is to help Realtors see why a new home may be the best solution for their buyers and to experience, first-hand, the benefits of a beautifully designed new home community in their marketing area.

Now that we’re into the new year, we thought it would be a good time to share a brief round-up of content pieces that address the Builder and Realtor relationship. We hope these provide some marketing inspiration for the new year. Read More

Welcome home to the newly refreshed www.builderpromotions.com.

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We recently refreshed our homepage at www.builderpromotions.com! We’ve designed a visual look n’ feel that tells new home builders they’ve arrived at a Marketing eco-system designed for the unique needs of New Home Community Marketing. The idea is that you spend less time managing vendors and more time cultivating new home buying prospects. Our platform is all about consolidation, simplicity and marketing happiness! We’d love to welcome you. Here’s a quick tour:

 

Our builder category stores are organized to mirror the new home buyer journey. Website visuals make it easy to see what’s in those category stores so you can find what you need quickly.

We’re already working with Division Marketing teams to develop, fun, contemporary and stylish welcome home gifts for 2018 closings. Our BP Custom Shopper™ team is busy helping Builder Marketers develop creative branded gifts to create connection at community events in Q1.

This just in today! We’ve added a “Signing Day Supplies” e-Store to give our clients more options for new home buyer signing day staples:

  • USB Drives that hold sales contracts, e-flyers and warranty information
  • Writing Instruments with blue ink for signing
  • Key Holders in gift boxes for home key presentation
  • Document Portfolios to organize closing and warranty information

We’re featuring a video of the week to share new home builder marketing ideas with you. Check out our first video post from our Sourcing Manager here.

“Coming Soon” BP Central Print Hub. It’s another consolidation service from Builder Promotions with simple localized support that enables Corporate Marketing to standardize print look n’ feel, and Division Marketing teams to “localize” them for their Community brands. It’s super easy just like the rest of our solutions.

We are thrilled to be able to gift our clients with marketing happiness fueled by the magic of simplicity and devoted builder-centric service. Thanks for stopping by to learn more about how we help you.

Cheers,

Leslie Bridges, Chief Blogger

Marketing Blueprints is sponsored by Builder Promotions, Inc. the leading builder-centric e-Commerce platform and group buying service. Builder Promotions centralizes and consolidates purchases of marketing supplies and print collateral used to support the entire new home buyer journey. BP Custom Shopper™ is a signature service of Builder Promotions.

Three awesome and current resources for new home builder lead gen tactics.

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Last week BDX produced a really excellent webinar full of useful tactical tools to help you create leads for new home communities. If you didn’t get a chance to watch the webinar, I’m sharing my link here with the recording. This webinar touches on five themes with tons of good tactical detail you can use to generate more leads for 2018. These are the themes they cover. The detail is worth the 45 minutes!

1. Attract new home shoppers with listings.
2. Ways to improve the performance of your listings.
3. Don’t forget Real Estate Agents.
4. Invest in your website.
5. 
Create Unique lead generation content for your website.

 

Anyone reading this blog knows that I’m a big fan of WordStream’s content. Builders are using PPC to drive home shoppers to their websites. WordStream produces rich content, on almost a daily basis, to help us do more with our digital assets to increase leads. I love this guide to landing page success. Are you using landing pages strategically? Maximizing this important piece of digital real estate within a website is a real art and a real science.  They cover both here in this guide. Read More

4 Builder Marketing Resources that deliver tactical know-how

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Happy New Year! I love nature images because they are like a visual meditation. Even when you have to tackle a long to-do list to get your year jump-started, a simple image like this can deliver a moment of much needed calm. Our first blog post of 2018 is focused on Builder marketing resources that deliver simple and useful insights and solid tactical marketing know-how. They may even give you a moment of calm because you’ll uncover and an insight or an answer about something that has eluded you. Hopefully you can grab a nugget or two and positively impact your sales. Here’s the list!       

  • There is Marketing insight gold in this Boka Group Research about the Digital Home Buying ExperienceOf particular interest are informative visual graphics that quickly illustrate how different marketing channels influence home buyer attraction to your website. The most influential marketing channel in drawing people to Builder websites is Independent Listing sites. The #2 is Organic Search and #3 is offline advertising.  There’s also an instructive graph depicting what a Builder website must have in order to fulfill the needs of a home buyers in the research phase of their journey.  We recommend reading the report for more. It’s full of visuals and easy to digest.                                                                                                                                                                                                          
  • The book Browsers to Buyers, by Mike Lyon is a resource for any Builder who is starting or evolving their online sales program. Mike writes about the incredible opportunities for online selling and offers a guide to put it all into place. It’s a smart “how-to” book for a growing sales channel.                                                                                                                              
  • 67% of home buyers are being represented by a Realtor. So if you are thinking about your Realtor engagement strategy and tactics, you are a smart Marketer. You may not know that BDX has an informative and user-friendly Realtor Portal at www.newhomesourceprofessional.com, which enables you to help your Realtor partners immerse themselves in all the benefits of selling a new home. Content topics cover: New Home 101, How to Sell New, Why Show New, The Building Process. Ask us about how to add that link to one of our custom printed USB Drives so you can engage and educate Realtors in your markets.                                                                                                                                  
  • Sometimes the tactical detail of digital Marketing execution can feel cumbersome. There are so many things to do to create a campaign that meets your goals and delivers more leads. Our partners at the Builder’s Funnel recently created some content for us to share with new Home Builder marketers. If you are interested in growing your Event RSVP lists, read this turnkey digital marketing checklist. It’s a simple step by step map for getting more qualified buyers to your Community Marketing Events. And if you don’t have time to read it, you can delegate it to a team member. It’s that easy!

Thanks for stopping by. We’ll be posting more of our favorite Marketing resources in the next few weeks to help you fuel your marketing engine this year.

Cheers,

Leslie Bridges, Chief Blogger

Our blog, Marketing Blueprints, is sponsored by Builder Promotions, Inc., a builder-centric procurement portal that helps New Home Builders consolidate marketing supplies and printed collateral used to support the entire new home buyer journey.

 

 

 

Filling Your New Home Events with Plenty of Prospects – Phase Two Execution

By | BP News, Community Events - Digital Marketing, Digital Marketing Resources | No Comments

We know that our Builder Marketer clients use our platform to consolidate purchases of branded marketing supplies to save time, because they must attend to a long list of digital marketing tasks that are necessary to launching their Communities. This is the second in our blog series about how to use digital marketing tactics to fill your new home community events with lots of prospects.

In our first blog post on this topic, we covered the important asset and content building involved in getting ready for your new home marketing event. Spencer Powell, with the Builder Funnel, outlined a simple step by step process that provides a virtual map of the tactical work that needs to get done in order to have a successful Community Marketing event that brings in enough of the right prospects. 

We’re going to jump right in here and move to the Phase Two Execution. This assumes you’ve created content and built your assets for your Event. Here’s the second part of our interview with Spencer.

Marketing Blueprints:  So much to do, so little time.  Planning really helps. Now that you’ve set up your schedule and all your assets are in place, how do you get people to your event?

Spencer Powell, Builder Funnel: Now that you’ve developed your assets and content, you’ll see why it pays to get all that lined up early.  At this point, about 3 weeks out, it’s all about inviting your list, amplifying to the surrounding community via Social Media and consistent reminders to get them there.

Here’s our checklist for Phase Two Execution, Filling Your Events: Read More

Filling an Event at Your New Home Community – First in a Series

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When our clients host an event at their new home community, we create a memorable branded gift that deepens a prospect’s connection to the brand, after the event has passed. So that’s one task our busy Division Marketer clients can check off their long list of Event “to dos”. But we know that’s not even a fraction of the work to be done to launch an event. We know that the important work of making any event a success is drawing a crowd! Our readers will be excited to learn that in this blog post, we’re interviewing Builder Funnel marketing expert Spencer Powell, about building traffic for your events.

We know that economy of time is important to Builder Marketers, and we love Spencer’s efficient step by step approach to planning and executing an event filled with interested prospects. And, to make life easy for our readers, we asked Spencer to create bonus content so you can download the checklist and keep it as digital resource. We’ll share it later in the post. Here’s the interview:

Marketing Blueprints: Can you tell us how you approach the planning and execution for new home community events?

Spencer Powell,  Builder Funnel: We help our new home builder clients approach this in two phases. The first phase is building out your digital assets. The second phase is implementing your outreach campaign leading up to the event.

Marketing Blueprints: Can you start by giving us your check list for building assets?

Spencer Powell, Builder Funnel: Yes, it’s a simple list. Ideally the process begins 4-6 weeks out before an event is actually going to take place. The timing plays an important role in growing your RSVP list. If you are tight on time, feel free to download the checklist and read it when it’s most convenient for you.

                                                               

Home Builder Event Marketing Checklist

Here’s our Phase One checklist:

  1. Make a Schedule so that tasks on this checklist are placed within the time frame leading up to your event. Even if you have less time than is ideal, a schedule helps you keep track of anyone on your team who is helping you get this done. 
  1. Access or request existing community content you will need to share in emails, on your landing page and in social posts. Having this ready will keep you on schedule.
  • Video Tour
  • Community Brochure
  • Floorplans
  • Lifestyle & Home Imagery content

Read More

8 Festive Ways for Builder Brands to Celebrate the Holidays.

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Builder BrandHolidayLookbooks have every reason to celebrate the Holidays. They are building the homes and communities where families and friends gather to celebrate Holidays they observe in ways that are special and meaningful to them.

At Builder Promotions, we kick off the Holiday season with our annual Holiday Shops! They are digital versions of the retail Pop-Up Shop. This year the excitement started early again because several of our uber-organized Marketing clients are getting ready for their End of Year Events and Milestones, early! So we have worked quickly to launch our Holiday Look Book, curate our Gourmet Holiday Goods, and refresh our popular Holiday Card Pop-Up Shop. To complement our launch, we thought we’d share a list of festive ways your Brand can celebrate the holidays. Read More

3 simple things customers want from a relationship with your brand.

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Why does trust matter so much in a new home buying experience? Why does trust matter to every single brand in existence? One word — relationships.

I am reading the book, The Experience, by Bruce Loeffler and Brian T. Church. Both are veteran executives from Disney. They’ve put their 5 principles of Disney service and relationship excellence into a pragmatic book with relatable and elegantly simple ideas you can apply to any business where exceptional service counts.

About half way through the first chapter, the authors describe what customers want from their relationship with a brand. A light bulb went off, for me, because it sounded a lot like what everyone wants from any relationship! It seemed particularly relevant to Builder Marketers because buying a new home involves such a large degree of trust by consumers. Here’s what the authors have to say:  “Customers want to feel welcomed, valued and that they matter to you.” It’s simple and if you think about your own relationships, it’s pretty true – isn’t it?Pink Feminine Acoustic Album Cover (2)

While it’s an elegantly simple idea, expressing this to prospects and customers is intentional work.  Read More

The Brand Guide – Unsung Hero of Brand Consistency.

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Brands express themselves in colors, typeface fonts, photo imagery, voice, and they have a “mood” and a set of characteristics that reflect their personality.  Brand guides help to centralize all this information and make it “turnkey-simple” for your company to reproduce and speak for your brand in a way that delivers a consistent experience to your customers and prospects. If you are looking for Brand Guide inspiration, grab a cup of coffee and check out these graphically inviting links to brand guides of every kind.

I love this visually enticing HubSpot blog post about brand guides. The post displays 22 brand guides that would inspire any Marketing Manager. If you’ve got a brand guide that you’ve been meaning to update, you’ll be inspired because we’ve also included some other creative and instructive resources that you can easily adapt to what you are using currently. Read More