3 Behavioral Trends that Impact New Home Sales and Design

By New Normals for Business No Comments
 

"In the midst of every crisis, lies great opportunity." Albert Einstein

  The Harvard Business Review team suggests there are some specific behavioral changes that will change the way businesses think about consumer products and services. All three of them are opportunities for New Home Builders and it doesn't take a leap to see why. Covid-19 has disrupted the status Quo. How will you find opportunity in that? For New Home Builders, this post is a great road map. Here's to New Business Normals on the trail ahead!                   

Three Behavioral Trends That Will Reshape Our Post-covid World

   

Please Visit our curated selection of content for right now. BP Home Base Content Corner

Builder Resource Content for the week ended 5/1/20

By New Normals for Business, Uncategorized No Comments

New home builders are proving that even in a global Pandemic, you can deliver joy and comfort to consumers who are ready to create their dream life in a new home. So this week, the theme of our content is Virtual Selling and Customer Care. We love supporting your creativity and inventive ideas for meeting consumers where they are right now.

Perfecting the "Video Interview" - Who to interview? Happy Customers, Inspiring Architects, Creative Designers, School Principals in areas where your Community is being developed. These kinds of interviews can be delivered across all content channels.

Everything you need to use Zoom Webinar for customer engagement

If you have Zoom Pro, you can use it as a webinar! Super easy. Learn how here. This is an under-appreciated virtual selling tool.

Topic Ideas to engage interested home buyers using Zoom Webinars:

  • Invite your Community interest list to hear you interview the Principal of the school that draws home buyers to your area. Talk about their plans for eventually getting kids back to school. Call it "The Principals Office".
    Have a weekend cooking demonstration by a Chef in a local restaurant near your Communities, and feature a recipe everyone can use at home right now. Call it "Kitchen Conversations".
  • If there's an amazing preserve or park near your Community, interview one of the many Instagram photographers from NatGeo, and share ideas about enjoying the great outdoors. Call it a "Blue Sky Summit".
  • All it takes is a topic, an interviewee, and a simple email invite for a webinar-style Zoom.

Using Zoom like a Pro- 13 Tips - Think of Zoom as another sales channel. It's a powerful communication platform you can leverage as a virtual selling tool. Mastering how to use its features is key. And yes, "touch up" really does work!

Podcast - Do you convert with Mike Lyon

Popular this week! As always BDX delivers useful, actionable content for Builders everywhere.
34 Minutes - great lunch break walk n' listen.

5 Key Consumer Shifts

From the team at Burns Consulting. This is a template for creating a meaningful customer experience virtually (or physically). Talk to people in the language of their concerns of the moment. If you didn't catch this in our last newsletter, you will want to view it. (2 min. read).

Is Health the New Luxury?

From Builderonline.com a regional Home Builder who is addressing consumers' concerns about healthy home environments.

Curbside Closings 

This is where the virtual experience blends into real human contact...safely. How are you making the experience extra special for consumers? A housewarming gift at this point in the buyer's experience is a little piece of icing-on-the-cake joy. If you'd rather deliver the welcome gift on move-in day, think about an activity book to ease the stress of signing with kids in the back seat. You can brand it "curbside kids". Like a happy meal for the brain.

Three anchors for all your Communications right now: Emotion, Empathy, Compassion

By New Normals for Business No Comments
           Why Compassion, Emotion and Empathy Matter right Now       The Team at Emotive Brand in Oakland, California produces some of the best writing I've seen about why brands need to be based on emotion and the importance of compassion and empathy always, but especially right now. They make it simple and clear. If you need some inspiration, this quick read will give you a reset and position you for rich conversations with team members and customers throughout your day. The time for emotion and meaning is now.       Come view other BP Home Base content across 5 different categories of interest. Feel free to adapt and share with your team members or customers.

Youcubed.org Math Task and Fun for Families During Covid-19

By Engaging Children No Comments
Youcubed.org was formed by an award-winning Stanford Math professor to give teachers, parents and students the resources they need to excite students about mathematics. They have devoted a link in their website to fun Math tasks that make at-home-school a little more engaging, if you feel like the Math by Zoom is less than inspiring for your children.

 Youcubed.org at Home - Math Tasks that Excite

  Please visit other BP Home Base content with 5 categories of interest. Feel free to adapt and share with other team members or customers.

4 Ways to Help Your Anxious Kid

By Engaging Children No Comments
 

4 Ways to Help Your Anxious Kid(s)

    Simple things like learning to breathe really work for almost any age kid. The professionals interviewed for this article discuss 4 ways parents can help anxious kids during Covid-19. They suggest we first acknowledge what is happening, then resolve our own anxiety, give kids mindfulness tools (age appropriate), and create a schedule with pictures. My college student still uses deep breathing exercises  that we taught him as a 5 year old. It is a remarkably simple tool for attaining a sense of calm and well-and it works for parents too!    

4 Ways to Help Your Anxious Kid(s)

    Please visit more BP Home Base content and see what we have across 5 categories of interest. Feel free to adapt and share this with your team members or customers.                             

New Home Builder Marketing Resources to consider during Covid-19

By New Normals for Business No Comments
  We want to share some resources to help you with Marketing challenges during the Covid-19 disruption. The BDX webinar, Podcast and Burns Consulting pieces below were published in the last two weeks and share fresh perspectives on the New Home Buyer consumer within the context of Covid-19. The IBS Show was in January. What is relevant now? 100+ sessions to choose from and get inspiration and perhaps some perspective while you are working-from-home, in the link below. If your company attended you have a complimentary subscription to this content for a year. Ask about this and get access! And the FaceBook Live Guidebook is a Hubspot gem published at the end of 2019. We are wondering how you strike the right tone for home tours which often lack a personalized touch, even though they are beautiful to view. FaceBook live offers a way to give a home tour a personal touch. It's also one of the most widely shared forms of video content. Last is a presentation from the IBS 2020 show about "first time buyer preferences", which helps you relate to them through the lens of features they want when you are engaging virtually or at a safe distance in person.   Here's our list of resource links - hope they help as you find ways to let consumers know you understand what they are going through right now.       

Common Sense Media Book Reviews by Age – Stories have the power to Calm.

By Engaging Children, Uncategorized No Comments

Book Reviews by Age, by Common Sense Media

  Stories have the power to calm us, to entertain us and to take us on journeys for hours at a time. Reading may just be the key to getting some time to focus on your work while you are home with kids. Common Sense Media is a wealth of information about all things kids media, including age appropriate reading. This must-have resource link provides an interactive age selector and book titles with reviews for the age you have selected.   When kids are little it seems like we read the same books over and over again for hours and then magically one day that changes. I'll never forget the day our then 5 year old walked through the kitchen nose-to-book lost in a Magic Tree House story.   Think about scheduling independent reading time daily, so you can plan important calls or a project that requires more focus during that time. Reading time together before bed or curled up under a blanket on the sofa is still blissfully happy for kids and important time together. The independent reading time you schedule during the day is a Work-From-Home hack that is very rewarding for kids who are reading and huge help for you.

Book Reviews by Age, by Common Sense Media

  Visit BP Home Base for more Work-From-Home resources to help you during Covid-19.

Dual Career Couples Working From Home? Help is here. (from Harvard Biz Review)

By New Normals for Business No Comments
Full disclosure, I am in a dual career couple marriage and my business partner happens to also be my life partner and husband. We have been at this for 20+ years. We don't typically lead with that fact because we want our clients to know our brand and culture, not our marital status. Our corporation is more than competent to bring solutions to very large brands who depend on us to manage their brand compliance. What does it matter that we fell into working as business partners and we happen to be married? It doesn't. It's not easy. Most of my friends say they could never do it. Trust me, if you are a dual professional couple right now, managing work and family life under one roof, you can do this....temporarily. The fact that you don't own a business together, removes a ton of complexity. Reading this may even give you sigh of relief that you do not "work with" your spouse! Harvard Business Review has published this article in their FREE content, which unpacks the current challenges and gives you some tips for taking action as a dual professional couple in the time of Covid-19. We sincerely hope this resource provides a respite from normal tensions around balancing priorities of two professions in one household.  

How Dual Career Couples Can Work Through the Corona Virus Crisis.

    Visit BP Home Base for other content to help you with the unique challenges of Working-From-Home during Covid-19.

Simple Lunch Refueling Ideas from the Tasty Social Platform

By Let’s Do Lunch - Refueling, Uncategorized No Comments
I have been working remotely on and off for many years. It so happens that I am in an office currently but have been working at home again during this health crisis. I have gone back to a few bad habits which included skipping lunch. This is a surprisingly common habit among remote workers. For that reason we are sharing simple lunch ideas to refuel for that afternoon Zoom Conference meeting. Our ideas are brought to you by the largest social media food platform on the planet - Buzzfeed's Tasty Brand. Beloved by digital natives and Millennials, Tasty provides fast and engaging video recipes that are typically delivered in about one minute with a written recipe posted beside the video. It's entertaining as well as a pragmatic way to ensure you are refueling for the afternoon ahead.  

TASTY Lunch Ideas - Refueling Simplicity

This link takes you to 200+ Tasty Lunch ideas filtered by "healthy". Enjoy!     Visit BP Home Base for other content to help you with the unique challenges of Working-From-Home during Covid-19.

Music Playlists for your Work Day at Home

By Work Playlists for Focus No Comments
Music can calm us while we get through a stressful workday, focus us to help finish a project, propel us to work that extra hour or two when we are less motivated, and perhaps most important, it can filter out the "noise" of your new office where ever it may be. These are playlists along the theme of work focus and productivity from Spotify Music.   Visit BP Home Base for other content to help you with the unique challenges of Working-From-Home during Covid-19.