You are sitting at your desk with a cup of your favorite, thinking about what you will add to your upcoming Community Marketing event to make it memorable for prospective home owners. You think you'd like to use a branded gift to keep them connected to your community after they've toured your Models and met Sales Consultants. What to do? You have a million other details to handle to be ready for your event. If this is you, read on! Here are Five of our Favorites for New Home Community Event Marketing:
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What kind of welcome experience have you designed for new home owners on move-in day? The welcome gift you choose reflects the experience you have designed for this very important milestone on the new home buying journey. This gourmet gift is one of 5 products we are featuring in our Five Favorites blog post to share what we are sourcing and designing to nurture the relationship between new home builders and their customers. #1.) Artisan deep etched bottles filled with Italian balsamic and Virgin Olive oil, packaged in a sleek wooden box with a slide top. Laser engraving to personalize…
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Welcome to Marketing Blueprints, a blog of Builder Promotions. Grab a cup of coffee and enjoy a quick read about the marketing value of "refreshment". Refreshment is such an easy way to create delight. It's a gracious way to say "welcome please stay awhile". And it can be an effective marketing tool too. Builders are using refreshment in many creative ways to compliment their events. One quick scan of my Builder Instagram account tells me that Builder Marketing teams are using everything from the Summer BBQ to Food Truck Festivals to draw crowds to their community events. They offer bottles…
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"Yes is a tiny word that can do big things - say it often." Eric Schmidt, Google During his commencement address at University of California at Berkeley, Google Leader, Eric Schmidt spoke about the magic of saying yes. He summarizes his advice well in this excerpt. "Find a way to say yes to things. Say yes to invitations to a new country. Say yes to meeting new friends. Say yes to learning a new language, picking up a new sport. Yes is how you get your first job, and your next job. Yes is how you find your spouse, and…
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Whether you like a simple bouquet of pink, an elegant vase of velvety red roses, a bundle of yellow tulips, or a spray of wildflowers, we hope you feel appreciated, always. Happy Valentine's Day! Here are a few of the reasons we appreciate you. You are genuinely devoted to delivering the American Dream of home ownership to home buyers. You understand that people love the freedom to choose what works for them in a home. You are authentically interested in understanding and listening to buyers in your markets. You are genuinely curious about what consumers love in a home. You want…
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There are many reasons to be obsessed with Social Media Marketing. For me it all comes down to one word, "Sharing". Social Media provides consumers with a way to quickly share virtually anything, including favorite new home brands. The key for Builder Marketers is delivering "shareable content". The digital house hunt demands that photos, video tours and listings are abundant and well organized for new home shoppers. Builders have invested significantly in digital content for their websites and most of it can be leveraged across Social Media. Where and how you share matters. Larry Kim, with Wordstream just published an informative article…
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Every January I make a New Year's resolution to gain greater perspective about trends that impact our business and our clients' businesses. I am a strong believer in studying content that goes beyond the boundaries of our industry. I think we all benefit from the "change in content scenery" that can lead to new insight. I thought I'd share some of my resources at the beginning of this new year. We know our readers, clients and prospects are avid knowledge seekers on behalf of their brands. Here are five resources I like which cover areas of Marketing that are relevant…
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The team at Builder Promotions feels incredibly grateful for the clients we have and prospective clients who are engaging with us. Our clients are simply amazing. They are doing more with less in today's market. They are digital superstars and real world experts on new home community marketing. We love supporting the Marketing professionals who often email us at 10 pm, squeeze in a conference call even though they are home with a sick child for the day, and regularly work very late because they are completely devoted to delivering the American Dream to homeowners across the USA, for their…
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We have a feeling that it does and we've decided to make "doing good" a part of our business model. We have launched a company campaign to raise money for The Monarch Schools, an accredited K-12 school that serves 100% children impacted by Homelessness. Builder Promotions has been contributing a portion of the proceeds from sales in our Builder marketing e-Stores to this amazing school. We think it's significant that Builder Marketers can purchase Marketing supplies they need to promote their communities and help solve a huge problem that relates to the importance of a Home.
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With the spring selling season well under way, Builder Marketers are thinking about how to keep the crowds coming to visit new home communities during summer months.
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