July's Newsletter covers 5 big topics to help you market in a virtual world. Our big news is that we've launched a next generation immersive touring experience in partnership with the leading technology platform in AR/VR tour technology. Worth a look for that alone! We are helping you create greater emotional connection between consumers and their dream homes and community lifestyle - all at-a-distance. Please click below to view our topics. Reach out if you'd like to see a Demo of our Immersive Marketing Platform and examples of current communities using it. Builder Promotions July…
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February 14, 2020 We think it's always a great idea to spread the love to our customers and prospects. We went pink today for fun and to use Valentines Day to share the appreciation we feel every day. These are some of the things that make our clients special and why we like to celebrate Valentines Day by sharing the love and appreciation for you. You are genuinely devoted to delivering the American Dream of home ownership to new home buyers. You understand that thriving and creating memories in a new home, is the goal. You understand that freedom…
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May 12, 2019 I love it when our clients share a story or refer to their children during a conversation about work. It reminds me that we are working every day to support amazing females who are working very long hours creating exceptional customer experiences while also fulfilling the role of a lifetime, as a Mom. It's never easy to be a working Mother because we all feel pulled in two directions. We want to create excellence in our professional lives and meet our potential. When we are not at work (and often when we are at work) we cannot…
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The other day I heard one of our supply chain reps was transitioning to another job. I wanted to send him a thank you note for doing so much to support our company's mission while he managed our account. He wrote back that he was "speechless" and thanked me for the taking time to say "Thanks". Is it that rare that he is appreciated? I hope not, but it got me thinking about the power of Thank You. It's something that should be on our daily list of priorities. Small gratitudes are delivered through these two words, and they can…
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How do you know when a young millennial couple is shopping your website and dreaming about their first home? You don't, unless they self-identify. How do you encourage them to reach out so you can support their search? That's the topic of our blog post today. We interviewed HubSpot Gold Partner Spencer Powell, with the Builder Funnel about how to develop an effective promotional landing page. "Effective" for purposes of this this article means that a landing page increases inbound leads for New Home Builder brands. The outcome of our interview is this Guide to Premium Content and Landing Page…
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February 14, 2018 This is our "blog bouquet" of appreciation for you.... Whether you love a simple bouquet of pink, a vase of deep red roses, an armful of yellow tulips, or a tiny flower from small child, we hope you feel appreciated, always. Happy Valentine's Day! Here are a few of the reasons we appreciate you. You are genuinely devoted to delivering the American Dream of home ownership to new home buyers. You understand that having a "home" is different than having a house. You know that people love the freedom to choose what works for them in a home. We…
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It's a well known fact that in most markets, Realtors can multiply sales efforts for new home builders. So, how do you engage Realtors and influence them to bring prospects to your new home communities? Builders use every kind of event marketing concept to bring Realtors to their new home communities. As everyone knows, the goal of these events is to help Realtors see why a new home may be the best solution for their buyers and to experience, first-hand, the benefits of a beautifully designed new home community in their marketing area. Now that we're into the new…
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We know that our Builder Marketer clients use our platform to consolidate purchases of branded marketing supplies to save time, because they must attend to a long list of digital marketing tasks that are necessary to launching their Communities. This is the second in our blog series about how to use digital marketing tactics to fill your new home community events with lots of prospects. In our first blog post on this topic, we covered the important asset and content building involved in getting ready for your new home marketing event. Spencer Powell, with the Builder Funnel, outlined a simple…
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When our clients host an event at their new home community, we create a memorable branded gift that deepens a prospect's connection to the brand, after the event has passed. So that's one task our busy Division Marketer clients can check off their long list of Event "to dos". But we know that's not even a fraction of the work to be done to launch an event. We know that the important work of making any event a success is drawing a crowd! Our readers will be excited to learn that in this blog post, we're interviewing Builder Funnel marketing expert…
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Builder Brands have every reason to celebrate the Holidays. They are building the homes and communities where families and friends gather to celebrate Holidays they observe in ways that are special and meaningful to them. At Builder Promotions, we kick off the Holiday season with our annual Holiday Shops! They are digital versions of the retail Pop-Up Shop. This year the excitement started early again because several of our uber-organized Marketing clients are getting ready for their End of Year Events and Milestones, early! So we have worked quickly to launch our Holiday Look Book, curate our Gourmet Holiday Goods,…
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