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Happy Mother’s Day to Working Moms Everywhere

By BP News No Comments
May 12, 2019 I love it when our clients share a story or refer to their children during a conversation about work.  It reminds me that we are working every day to support amazing females who are working very long hours creating exceptional customer experiences while also fulfilling the role of a lifetime, as a Mom. It's never easy to be a working Mother because we all feel pulled in two directions. We want to create excellence in our professional lives and meet our potential. When we are not at work (and often when we are at work) we cannot wait to be present with our children whether it's at home with little ones, listening to a college freshman on the phone or sitting through a first dance rehearsal. There are many adaptations of "working Mom" and everyone seems to find their own way to make this work. Today we celebrate that we live in a world where this can work and that our brand is fortunate to  support some of the most amazing working Moms there are.  It's truly one of the reasons I like going to work every day. What interests me personally is that the females we support seem to apply their nurturing qualities to their profession. It's one of the many benefits of giving women a voice at all levels in the workplace. I consistently see some of the nurturing qualities that are so important in parenting, being applied by our clients to their professional work as marketers of New Home Communities. So here's to all the amazing Moms today! We celebrate you and these important qualities you bring to your brand's engagement with new home buying consumers: Devotion: You are genuinely devoted to delivering the American Dream of home ownership to new home buyers. You understand that thriving in a "home" is different than buying a house. And you are completely devoted to their journey. Giving Freedom - allowing consumers to develop their own design voice.You know that people love the freedom to choose what works for them in a home. We are inspired by your passion for helping prospects learn about all their choices and design a home that works for their lifestyle. You fundamentally understand that helping someone find their voice is a good thing. Authentically interested: You are really interested in understanding and listening to buyers in your markets. You seem to really "get it" that consumers need to talk about what they desire in a home. They don't need to be told. People have aspirations. Listening is key to understanding them.  I think this is one reason that home buying consumers love your brands. Delight in creating Joy: You want people to feel joyful about  their new home.  We love implementing your ideas and helping you bring your vision to life to welcome new home buyers and give them the experience of a lifetime creating their new home. You are genuinely having fun when you are delivering joy and delight. These are all qualities that we employ at home with our families, and businesses are fortunate that these capabilities can be infused into the work environment. The work place is  better because of this. Cheers! Leslie Bridges Chief Blogger P.S. Full disclosure. This blog writer is a  working Mom. She knows that every day is not perfect and that the imperfect moments are some of the best times. Being a working Mom can be trying on some days and finding a work community who can embrace that is a gift without price. P.S.S. Some of the best Moms I know are Dads.    

The Power of Thank You.

By BP News No Comments
The other day I heard one of our supply chain reps was transitioning to another job. I wanted to send him a thank you note for doing so much to support our company's mission while he managed our account.  He wrote back that he was "speechless" and thanked me for the taking time to say "Thanks". Is it that rare that he is appreciated? I hope not, but it got me thinking about the power of Thank You. It's something that should be on our daily list of priorities. Small gratitudes are delivered through these two words, and they can create a positive momentum in the workplace and at home. I started thinking about where we have opportunities to say thank you. This is my list  -- what's yours?
  • Thank you is a word you can teach any toddler, and they benefit from the effect it has on parents, teachers and friends alike.
  • Thank you lets the person who held the door open know that you appreciate the gesture and that manners do matter (like their Mother taught them!).
  • Thank you tells an employee you don't take them for granted, and you notice they care about your company or project as much as you do.
  • Thank you, gives hope to an airline employee being tested by demanding travellers during busy summer travel. They want to get home to their family too!
  • Thanking your child for doing their part at home, tells them you noticed their small and important efforts to help.
  • Thanking your friends for hikes, lunch, movies, coffee, golf, good jokes, reinforces the importance of your connection even if you haven't seen them as much as you'd like.
  • Thank anyone who makes it easier for you to deliver value to your customers. You couldn't do your job without them.
  • Thank your Customers. They ARE your business.
  • Thank prospects.  They are your future customers!
  • Thank the property maintenance person at your child's school. They are true unsung heroes and often gentle rockstars of a school community.
  • If you thank people enough, you know that gratitude is contagious, and it creates positive momentum in your day.
So if you have wanted to thank someone for anything, tell them! It's never too late. Email them, send a card, call them, Snapchat them, send a Facebook message, text them, or just look them in the eye and say thank you.  It's good for business, and it's good for life. Practice random acts of gratitude. The team at Builder Promotions is incredibly grateful to all of our clients and partners nationwide. And, we appreciate every single minute new prospects spend on our website getting to know us too. We would not be where we are without all of you.thank-you-rocks-award   We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers, many of whom are very generous with their appreciation. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.      

Want more new homebuyer inbound leads? Your Guide to Landing Page Success.

By BP News, Digital Marketing Resources, Rewarding Prospect Engagement, Uncategorized No Comments
How do you know when a young millennial couple is shopping your website and dreaming about their first home? You don't, unless they self-identify. How do you encourage them to reach out so you can support their search? That's the topic of our blog post today. We interviewed HubSpot Gold Partner Spencer Powell, with the Builder Funnel about how to develop an effective promotional landing page. "Effective" for purposes of this this article means that a landing page increases inbound leads for New Home Builder brands. The outcome of our interview is this Guide to Premium Content and Landing Page Success.  If you read nothing else, listen to Spencer's answer to our first question. It's a compelling argument for creating landing pages that trade relevant premium content for a prospective home buyer's contact information, so you can get them into your sales funnel.   Marketing Blueprints: Most of our clients have invested in beautifully designed websites with gorgeous imagery of their homes. Why do you need to use promotional landing pages in addition to a beautiful, well designed website? Spencer Powell: The answer to this question of "why a landing page?" is a good one! We recently looked back at an early client and analyzed data over 3 years that looked at leads coming into their website. The data is compelling in support of landing pages as effective lead generators. Here are the simple data:
  • 5-7% of leads came through a "contact us" form
  • 93-95% of prospects who came into the website downloaded a brochure, eBook, checklist and filled out information on a landing page.
Home shoppers are researching and browsing tons of sites like Zillow, Trulia and Builder listing websites. If you don't capture them when they are on your site, they may never come back. You need to give your prospects a reason to take action to launch themselves into your sales funnel.  Every page on your website is an opportunity to convert a prospect into an engaged home buyer with your brand. Marketing Blueprints: What's the number one goal of building a promotional landing page? Spencer: Get people to fill out the form which shares their contact information. Marketing Blueprints: Including the form, how many conversion opportunities should a landing page offer? Spencer: We like to have 2-3 opportunities to convert.  It's important to remember that we don't know where website visitors are in their buyer's journey, so we like to provide options that are relevant to any stage of their home shopping research. Here are some ideas for conversion tactics that get action:
  • Contact us
  • Schedule a Tour
  • Schedule a private appointment
  • Download a brochure
  • Download our move-in checklist
  • Download (other Premium Content - discussed below)
Marketing Blueprints: Can you give us some examples of premium content that would be relevant to a prospect shopping for a new home? And, can you give our readers your time saving tips for creating that content? Marketers are super busy. Spencer: The easiest and least time consuming way to develop content is to reformat what you already have. Ask someone convert your Community Brochure into a nice looking PDF (which should cost you less than $100). Prospects want a summary of what is already available free on your website in the form of a Community Brochure and they are willing to give you their contact information for that. So, take what you have and repackage it into a PDF. Marketing Blueprints:  If you've already converted your Community Brochure and you want to create some new premium content, what topics are worth developing? Spencer: These are a few titles and formats that we have found to work well for New Home Builder content:
  • Your Process of Building a New Home (repurpose from your own content)
  • Kitchen Design Guide (use your existing images)
  • Beautiful Bathrooms (use your existing images)
  • Model Home Comparison Guide and Checklist
  • Move-in Checklist
  • Home Buying Checklist
  • Home Design Guide - options, selections, layouts, colors
  • Download e-Book for Space Planning
  • Financing Your Dream Home (repurpose your content into a PDF if your brand has Mortgage products)
Marketing Blueprints: Where can Marketers get help to create this content? Many of our clients are strapped for time already. Spencer: There are 4 good options for this which depend on your company size and resources:
  • Existing Digital Agencies likely have your assets and can easily create some PDF's and a landing page.
  • Builder Funnel can create all of this for you.
  • Upwork has excellent freelance writers and artists who are easy to work with.
  • Subscribe to landing page software. Here are a few of our favorites. HubSpot (our preferred choice, but it's more than just landing page software), UnBounce, Lead Pages. They're easy!
Marketing Blueprints: Would you agree that the key feature of this landing page is Premium Content? Spencer: Yes! The page is all about telling your prospective home buyer, "Here's what you are going to get if you fill out this form." Without the premium content, you cannot necessarily convert these types of inbound leads. They are looking for information they can use to support their home research and ultimately their decision to purchase in your Community. Marketing Blueprints: How do you organize and build the actual landing page? Spencer: It depends on the size of your Builder entity and the kind of internal support you have. So first let's talk about what goes into this kind of landing page. General best practices say that your landing page header banner matches your website banner. There should be no navigation because you want to keep prospects focused on your Call to Action (CTA). Your landing page should use just a "little bit" of copy (paragraph total). People need to see a good graphic visual of what they are getting in exchange for sharing their information with you. Here's a simple way to think about the content, once you've applied your web look n' feel to the banner: 1.) The Pitch - Here's what you get when you fill out this form. Here's what's inside (describe what's of value in the content they can download). See the example below:   2.) Set up the form you are asking your prospective home buyer to complete: Enable prospects to fill out their information to receive the premium content. Once they fill it out, your landing page should initiate two other actions. A typical form asks for a first/last name, email contact and phone number at the absolute least. This way you are able to contact the person who filled out the form. At that point, we know they are interested in what you have to offer, so it's important to contact them.
  • A second landing page says thank you to the prospect for engaging. This second landing page can then be used for another Call to Action. Offer your prospect the opportunity to schedule an appointment at your Sales Center. Some of them will be ready to take that next step. You won't know if you don't ask them!
  • The form they fill out should also initiate an email that thanks them for engaging and reinforces the benefits of the Community you are marketing.
Marketing Blueprints: That's pretty simple. Thank you! Now...How do you get prospects to visit your landing page? Spencer: This is a simple and important last step that many people forget to implement. You need to create a "Call to Action Button". The button needs to be designed and you can use the same options as we described above for the landing page and content design. Also, Canva.com is a great graphic support site that lets non-artists create simple graphics like a CTA button.  Then you need to place your newly designed CTA button on every page of your Community Brochure on either side or bottom navigation. Here's an example: Marketing Blueprints: Now that you have a landing page on your site and CTA buttons in your Community content, how should Builder Marketers get prepared to take action on prospect lead forms? Spencer: Your form needs to feed into an email or CRM that is monitored by staff who can take action and respond to prospective home buyers. This is critical. Please don't spend money investing in a landing page unless you have this part of the process in place. The communication outreach is a simple email that might say, "Hi! Thanks for downloading our Community Brochure. Can I help answer any questions?" Be sure to put the new prospect on your email list and your newsletter list. You will want them to automatically get updates and to be invited to Community Events, etc. Marketing Blueprints: Do you have any bonus tips for readers who are advanced landing page users? Spencer: Yes! There is so much more than can be done to engage and talk to people digitally. Here are a few more ideas if Marketers have the time and capabilities.
  • When a home shopper fills out the form, redirect them to a thank you page and the thank you page is a landing page with the download on it.
  • You can then add a "step two" on the Thank You page that invites them to take further action and come visit the Community, schedule a private tour, join an upcoming event, attend a financing workshop, etc.
  • If they fill out the form, you automatically have a sales-ready lead!
  • Once they've filled out the form, they get specific nurturing campaigns tied into the Community. Nurturing Campaigns leverage your efforts to acquire a lead for your home buyer sales funnel.
Marketing Blueprints: How do we leverage the time and money we've spent launching our landing page? Time is money and our readers are incredibly busy. Spencer: You've gone to the effort of creating content, a landing page and a system for following up on the leads, so you want to use it! Here are some ways to leverage your investment in new premium content across other marketing channels:
  • Re-engage your data base with a promotional email letting them know you have a new piece of premium content.
  • Immediately present the content to prospects that are already part of your nurturing campaigns.
  • Post information about your new premium content on your Social Media Pages.
  • Write an article about your new content in your Newsletter before you send your next update.
  • Write an article about your new content in your company blog.
  • If you use a branded USB drive to deliver Community content, add the new premium content as a bonus.
Thanks Spencer! We appreciate your tips for creating landing pages that build lead volume for New Home Communities. I know our readers will enjoy immediate access to this simple Landing Page Checklist so they can begin to use premium landing pages to encourage qualified home shoppers to share their information.

Landing Page Checklist - Premium Content Success

Home shoppers are online researching and getting educated so that they feel comfortable with their choice of new home builder. Giving them content they can use in this process engenders trust and prospects are willing to share their contact information in return. We hope this blog post adds value to your Marketing and that you test some of these tactics to enjoy a higher volume of leads. Thank for stopping by! See you soon. Cheers! Leslie Bridges, Chief Blogger Marketing Blueprints is sponsored by Builder Promotions. Builder Promotions is a complete solution of branded products and print collateral that support the entire new home buyer journey.

A Blog Bouquet on Valentine’s Day

By BP News No Comments
February 14, 2018 This is our "blog bouquet" of appreciation for you.... Whether you love a simple bouquet of pink, a vase of deep red roses, an armful of yellow tulips, or a tiny flower from small child, we hope you feel appreciated, always. Happy Valentine's Day! Here are a few of the reasons we appreciate you. valentines2017blogbouquet You are genuinely devoted to delivering the American Dream of home ownership to new home buyers. You understand that having a "home" is different than having a house. You know that people love the freedom to choose what works for them in a home. We are inspired by your passion for helping prospects learn about all their choices in your digital marketing and in the way you welcome them to your Sales Centers. We hope your clients appreciate you too! You are authentically interested in understanding and listening to buyers in your markets. You seem to really understand this quote: "Learn to listen - opportunity sometimes knocks very softly."  We think it's one reason why prospects love your brands. You want people to feel happy in their new home and you think about how to give them one final WOW experience on move-in day. We love implementing your ideas and helping you bring your vision to life to welcome new home buyers. You balance it all with professional grace. We know you are people with full lives professionally and at home. You are amazing and we appreciate the opportunity to be of support in your work life. Thank you for your business and for always being willing to engage with us. We appreciate you! Happy Valentine's Day from the team at Builder Promotions!  

How are you going to grow your Realtor Partner program in 2018?

By #YourBrandInTheirLife - New Products, BP News, Community Events - Digital Marketing, Uncategorized No Comments
  It's a well known fact that in most markets, Realtors can multiply sales efforts for new home builders. So, how do you engage Realtors and influence them to bring prospects to your new home communities? Builders use every kind of event marketing concept to bring Realtors to their new home communities. As everyone knows, the goal of these events is to help Realtors see why a new home may be the best solution for their buyers and to experience, first-hand, the benefits of a beautifully designed new home community in their marketing area. Now that we're into the new year, we thought it would be a good time to share a brief round-up of content pieces that address the Builder and Realtor relationship. We hope these provide some marketing inspiration for the new year.
  • What do Realtors think about when they make the decision to show your new home community to their prospects? Builderonline.com addressed this question by publishing a list of 15 things Realtors want Home Builders to know.
  • If you are trying to break through the marketing noise directed at Realtors in your region, you may be interested in this article from Professional Builder about the 5 Ways to reach out to Realtors.
  • BDX is a treasure trove of content about all things Builder Marketing. This webinar about Why You Need Real Estate Agents is one of the best we've seen and it's as current today as it was a year ago when I first wrote about it in this blog.
  • www.newhomesourceprofessional.com is a website hosted by BDX that is devoted to Realtor content and education. Topics include: New home 101, Why Show New, How to Sell new and The Building Process. Referring Realtors to this link is one simple way to support them immediately.
When we listen to our clients talk about their Realtor relationship-building, we hear a few consistent themes:
  • Sales Teams go to Broker and Realtor offices regularly to be part of their internal meetings. They often drop off business gifts.
  • Smart Builders treat Realtors like customers and educate them about how they build along with the value their new homes offer.
  • Quality over quantity. 10% of the Realtors bring 90% of the business. Builders target the high producing Realtors.
  • All Builders find creative ways to welcome Realtors to their Sales Centers. This includes everything from monthly lunch meetings to VIP wine tastings.
When Builders host Realtors at their new home communities, we are always asked to create memorable gifts that can be presented to Realtors as part of the special event. Our BP Custom Shopper™ service has delivered countless presentations with creative ideas to help Builders cultivate a connection between their Communities and high performing Realtors they are targeting. No blog post about Realtor engagement would be complete without sharing some of the creative ways that Builders are using Realtor gifts to cultivate brand awareness. Here are three of our favorites: Wildly popular at the moment are these yeti-style stainless tumblers. Everyone who sees a product sample has a "must-have" reaction to them. They are trendy, stylish and pragmatic all at once which makes them an ideal carrier for any Builder brand looking to add some promotion to their Realtor program. You can find these in our builder-centric website. You can hear from our Sourcing Manager in this short one minute video too.  
The BP Custom Shopper™ team is also loves anything that promotes the gourmet kitchen and great room spaces that new homes offer. There is no doubt that the open concept style, combined with thoughtful design is a knock out benefit to the right home buying consumer. This contemporary gourmet cookbook includes a custom-designed insert page to give Realtors an overview of your community while they are enjoying the well-known Food52 gourmet recipes designed for today's busy professionals. It's a way to showcase the open concept gourmet kitchen/great room living spaces new home builders do so well.
Because so many Realtor Gifts need to reinforce the educational value of a Realtor event, our team loves this journal with a custom promotional page to communicate about the benefits of a new home and your specific community attributes. The journal itself provides a simple tool for jotting down notes about your new home community during your event or meeting.
Thanks for stopping by. Check out our BP Custom Shopper™ page for a turnkey event digital marketing event checklist. Digital marketing experts and Hubspot Partner at the Builder Funnel designed exclusive content for our clients. We hope that it helps you simplify the process of growing the right RSVP list for your Realtor and Prospect events.
Cheers!
Leslie Bridges, Chief Blogger
 Marketing Blueprints is sponsored by Builder Promotions, Inc. the leading builder-centric e-Commerce platform and group buying service. Builder Promotions centralizes and consolidates purchases of marketing supplies used to support the entire new home buyer journey. BP Custom Shopper™ is a signature service of Builder Promotions.
 
 
 

Filling Your New Home Events with Plenty of Prospects – Phase Two Execution

By BP News, Community Events - Digital Marketing, Digital Marketing Resources No Comments
We know that our Builder Marketer clients use our platform to consolidate purchases of branded marketing supplies to save time, because they must attend to a long list of digital marketing tasks that are necessary to launching their Communities. This is the second in our blog series about how to use digital marketing tactics to fill your new home community events with lots of prospects. In our first blog post on this topic, we covered the important asset and content building involved in getting ready for your new home marketing event. Spencer Powell, with the Builder Funnel, outlined a simple step by step process that provides a virtual map of the tactical work that needs to get done in order to have a successful Community Marketing event that brings in enough of the right prospects.  We're going to jump right in here and move to the Phase Two Execution. This assumes you've created content and built your assets for your Event. Here's the second part of our interview with Spencer. Marketing Blueprints:  So much to do, so little time.  Planning really helps. Now that you've set up your schedule and all your assets are in place, how do you get people to your event? Spencer Powell, Builder Funnel: Now that you've developed your assets and content, you'll see why it pays to get all that lined up early.  At this point, about 3 weeks out, it's all about inviting your list, amplifying to the surrounding community via Social Media and consistent reminders to get them there. Here's our checklist for Phase Two Execution, Filling Your Events: 1. 3 emails to leads in your system database for that specific community to invite them to your Event.  Link to the landing page and RSVP form you have developed (see our first post for this if you haven't read it yet).
  •        Email #1 goes to everyone on your list
  •      Email #2 goes to the non-reads from email #1
  •        Email #3 goes to everyone who opened emails #1 & 2, but did not click
2. Reminder emails to RSVP List:
  •      One week before your Event
  •      One day before your event
  •      The morning of your Event            
3. Publish Post on Social Media - Facebook, Instagram, Twitter
  • Promote the event on Facebook once a week, 3 weeks out, twice a week 2 weeks out and several times per week in the week leading up to the event.
  • You can follow the same guidelines for Instagram.
  • I would sprinkle in 4-5 tweets per week on Titter starting 3 weeks out. You can be a bit more liberal with Twitter since it's a constant stream and you'll be mixing in other posts as well.
4. Run Social Advertising - One of the best proven methods for boosting a post for brand awareness is called the Mari Method, names after Mari Smith.  Essentially, you leave the post "as is" first. The best posts to boost are the ones that are already organically performing well.  Post that are outperforming others do even better when a little budget is added under them. So, let your post sit for a day and if it's doing well, add $15-$50 to that post to really pour the gasoline on! Marketing Blueprints:  This sounds so organized!  What a relief for Builder Marketers who are pulled in every direction with tons of competing priorities.  In the interest of keeping it real, what would you say are the top three challenges Builder Marketers face in organizing for their events? Spencer Powell, Builder Funnel: I notice three areas where our clients run into challenges:   
  • Timing - Ideally it's 4-6 weeks out but a lot of Builder Marketers don't get the information they need to plan ahead with that cushion of time.
  • Assets can be a challenge to secure for some Marketers because they are held by outsourced providers or corporate graphics departments who are over-burdened with requests.
  • Weather - Out of your control and influences attendance up and down.
Marketing Blueprints: Often people perceive that landing pages are time-consuming or expensive. How would you engage a Web or IT contact to get your landing page done? Spencer Powell, Builder Funnel: Sometimes getting IT, Digital Marketing or an Agency to create a landing page can be a pain, but here's a simple piece of communication text you can use to request it from your Web/IT team: "Hi there! I'm working to get more people into an event in a month, and I need your help building an RSVP page. It can be really simple.  I've attached the image I'd like to use on the page, and I've included the content below. Please use a 2 column, skinny right format.  Use the left side for the content and the right side for the RSVP form.  Please request First Name, Last Name and Email on the form, and require all the fields. The follow up email should come from me, and I've also included those details below.  Please have any form notifications directed to my email @ ________________." (Insert the landing page content you developed for the event here) (Insert your email follow up content you developed for the event here) Marketing Blueprints: Thanks Spencer! We're excited about this awesome bonus content, too. We asked Spencer to develop a simple checklist that we could share in a PDF document so that our readers can save it to a desktop as a resource, deploy new team members to get ready for events or use it as a map for an upcoming event. Click the button below to get your copy. Home Builder Event Marketing Checklist   Thanks for stopping by. Head over to our Facebook page and let us know if you have any other tips you'd add to this checklist!  Cheers! Leslie Bridges, Chief Blogger Marketing Blueprints is sponsored by Builder Promotions. Builder Promotions is the leading builder-centric e-Commerce and creative services platform helping new home builders centralize purchases of branded marketing supplies used to support the entire new home buyer journey. BP Custom Shopper(tm), a Builder Promotions signature service, brings creative sourcing support to Division Marketers nationwide.  

Filling an Event at Your New Home Community – First in a Series

By BP News, Digital Marketing Resources, Uncategorized No Comments
When our clients host an event at their new home community, we create a memorable branded gift that deepens a prospect's connection to the brand, after the event has passed. So that's one task our busy Division Marketer clients can check off their long list of Event "to dos". But we know that's not even a fraction of the work to be done to launch an event. We know that the important work of making any event a success is drawing a crowd! Our readers will be excited to learn that in this blog post, we're interviewing Builder Funnel marketing expert Spencer Powell, about building traffic for your events. We know that economy of time is important to Builder Marketers, and we love Spencer's efficient step by step approach to planning and executing an event filled with interested prospects. And, to make life easy for our readers, we asked Spencer to create bonus content so you can download the checklist and keep it as digital resource. We'll share it later in the post. Here's the interview: Marketing Blueprints: Can you tell us how you approach the planning and execution for new home community events? Spencer Powell,  Builder Funnel: We help our new home builder clients approach this in two phases. The first phase is building out your digital assets. The second phase is implementing your outreach campaign leading up to the event. Marketing Blueprints: Can you start by giving us your check list for building assets? Spencer Powell, Builder Funnel: Yes, it's a simple list. Ideally the process begins 4-6 weeks out before an event is actually going to take place. The timing plays an important role in growing your RSVP list. If you are tight on time, feel free to download the checklist and read it when it's most convenient for you.                                                                

Turnkey Digital Marketing Event Checklist

Here’s our Phase One checklist:
  1. Make a Schedule so that tasks on this checklist are placed within the time frame leading up to your event. Even if you have less time than is ideal, a schedule helps you keep track of anyone on your team who is helping you get this done. 
  1. Access or request existing community content you will need to share in emails, on your landing page and in social posts. Having this ready will keep you on schedule.
  • Video Tour
  • Community Brochure
  • Floorplans
  • Lifestyle & Home Imagery content
  1. Prepare your email content for the invite to your Database and calendar reminders to everyone who sends an RSVP.
  2. Develop an Event landing Page. This is where people will RSVP on your website. The landing page should include information about the event, enticing community imagery and all the event details communicated with a sense of excitement.
Example:
  1. Create a “Thank You Page” that is automated from the Landing page to express your appreciation for the RSVP. Tell people how excited you are that they are attending. This is where you share exciting information about the Community you are promoting. It’s a perfect place to deliver “bonus content” like floor plans, a video tour, and your community brochure to everyone who RSVP’s. Ultimately the thank you page shows your appreciation and reinforces the prospects attraction to the community.
Example:      6. Write an automated follow up email for people who close out before they get the thank you message. It should be a             duplicate of the Thank you page. Example:     7. Leverage the Division Website using a Call to Action Graphic that links to the Event Landing page. Example:
  1. Prepare your Social Posts with links back to the landing page to create excitement leading up to your Event. Use event announcement, video tours of your community and home lifestyle imagery content to entice prospective home buyers.
  • Facebook – Create an event page and post an album for the Community
  • Twitter
  • Instagram
  • Houzz – Post a project around your Models
  • YouTube – Video Tour
In our second post we'll discuss the execution of the Event campaign. Here's a sneak peek. Marketing Blueprints: So much to do, so little time. Planning really helps. Now that you’ve set up your schedule and you've built all your digital assets, how do you get people to your Event? Spencer Powell, Builder Funnel:  Now that you’ve developed your assets and content, you’ll see why it pays to get all that lined up early. At this point, about 3 weeks out, it’s all about inviting your list, amplifying to the surrounding community via Social Media and consistent reminders to get them there. If you can't wait for our second post, feel free to download the checklist and save it as a resource to plan your upcoming events.              Home Builder Event Marketing Checklist Thanks for sharing your turnkey checklist with us Spencer! We look forward to sharing Event Marketing Phase Two in our next post.  To our readers and clients -- we hope this content adds value to your Community Marketing and makes your work just a little bit easier, too. Cheers! Leslie Bridges, Chief Blogger Marketing Blueprints is sponsored by Builder Promotions. Builder Promotions is the leading builder-centric e-Commerce and creative services platform helping new home builders centralize purchases of branded marketing supplies used to support the entire new home buyer journey. BP Custom Shopper(tm), a Builder Promotions signature service, brings creative sourcing support to Division Marketers nationwide.

8 Festive Ways for Builder Brands to Celebrate the Holidays.

By BP News No Comments
Builder BrandHolidayLookbooks have every reason to celebrate the Holidays. They are building the homes and communities where families and friends gather to celebrate Holidays they observe in ways that are special and meaningful to them. At Builder Promotions, we kick off the Holiday season with our annual Holiday Shops! They are digital versions of the retail Pop-Up Shop. This year the excitement started early again because several of our uber-organized Marketing clients are getting ready for their End of Year Events and Milestones, early! So we have worked quickly to launch our Holiday Look Book, curate our Gourmet Holiday Goods, and refresh our popular Holiday Card Pop-Up Shop. To complement our launch, we thought we'd share a list of festive ways your Brand can celebrate the holidays.
  1. Host a holiday Wine Tasting for Realtors who refer to your communities. Local Wine sellers love to share stories about their wine brands and will often be happy to be your event expert because the sharing and tasting exposes consumers to their product.
  2. Hire a Dessert Food Truck and host an open house in the evening after work for busy Millennials looking to visit your new Town Homes. Compliment the event with this fun yeti-style beverage tumbler. Catering companies are now sourcing Food trucks nationwide which make it super easy to find a festive theme.
  3. Reward Sales Associates who contribute to the Q4 Goals with retail apparel you can brand for your company.  Check out our Holiday Apparel Book for fabulous styles.
  4. Introduce a Holiday Traditions Facebook Jam and ask your new homeowners to share an image or a story of a holiday tradition they are enjoying in one of your new homes. You can start the ball rolling with a few employee posts.
  5. Send a Food Tower to your most active Referral sources. Chances are they have a team of people who help influence your referrals, and they would enjoy your delicious gift at the office.(Psst... page 3 of our Gourmet Holiday Goods catalog.) We handle shipping directly to your customers if you don't want to distribute in person.
  6. Host a holiday party with a charitable focus and give customers and prospects a way to impact their local community together. Or run a Digital Fund-Raiser on your Social Media, using one of the easy fund-raising platforms around.  At Builder Promotions, we use Fundly to support a local school for children impacted by Homelessness. It's a great platform to broadcast your charitable focus and super easy to donate for anyone who wants to participate.
  7. Build a home for someone who needs it this holiday. I know, you have to be a pretty big Builder to afford this, but the ripple effect of your giving is infinite when you put a roof over someone's head.
  8. Spread "Mini Miracles". Set a goal for spreading small acts of kindness in your communities. Be creative. Watch this to see what WestJet did last Holiday Season.
Thanks for stopping by. We'd love to hear about your Brand's Holiday traditions. Feel free to share images or stories with us on our FaceBook Page. Cheers! Leslie Bridges, Chief Blogger  

3 simple things customers want from a relationship with your brand.

By BP News No Comments
Why does trust matter so much in a new home buying experience? Why does trust matter to every single brand in existence? One word -- relationships. I am reading the book, The Experience, by Bruce Loeffler and Brian T. Church. Both are veteran executives from Disney. They've put their 5 principles of Disney service and relationship excellence into a pragmatic book with relatable and elegantly simple ideas you can apply to any business where exceptional service counts. About half way through the first chapter, the authors describe what customers want from their relationship with a brand. A light bulb went off, for me, because it sounded a lot like what everyone wants from any relationship! It seemed particularly relevant to Builder Marketers because buying a new home involves such a large degree of trust by consumers. Here's what the authors have to say:  "Customers want to feel welcomed, valued and that they matter to you." It's simple and if you think about your own relationships, it's pretty true - isn't it?Pink Feminine Acoustic Album Cover (2) While it's an elegantly simple idea, expressing this to prospects and customers is intentional work.  How do you give employees operational definitions of what it means to deliver  "Welcomeness", a feeling of being Valued and demonstrating that customers really Matter to you? Do you have a language for this internally? Are you intentionally creating a culture around trust? I think these are questions worth asking ourselves. For the most part (with the exception of move-in ready inventory), a new home purchase involves a significantly high level of trust by the home buyer.  A prospect that chooses a new home over a resale home is purchasing a current vision of a future home yet to be constructed. And... it will likely be their singularly largest purchase ever. That act requires incredible trust. To earn that trust new home builders must be exceptional relationship builders. We work for many top Builder brands who take this very seriously. We are in the process of assessing and inventorying all of our business activities against these three customer wants to bring our whole team into the process of customer experience design. We want our clients to continue to feel that our brand is worthy of their trust. How does your company take action to build trusting relationships with prospects and customers? Check out the brief Forbes article on our FB page to read more about what trustworthy companies do. Thanks for visiting! Have a great week. Cheers! Leslie Bridges, Chief Blogger Marketing Blueprints is sponsored by Builder Promotions, Inc. the leading builder-centric e-Commerce platform and group buying service. Builder Promotions centralizes and consolidates purchases of marketing supplies used to support the entire new home buyer journey.      

The Brand Guide – Unsung Hero of Brand Consistency.

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bf866cbcddeb1479c28ad8c4f8aca389 Brands express themselves in colors, typeface fonts, photo imagery, voice, and they have a "mood" and a set of characteristics that reflect their personality.  Brand guides help to centralize all this information and make it "turnkey-simple" for your company to reproduce and speak for your brand in a way that delivers a consistent experience to your customers and prospects. If you are looking for Brand Guide inspiration, grab a cup of coffee and check out these graphically inviting links to brand guides of every kind. I love this visually enticing HubSpot blog post about brand guides. The post displays 22 brand guides that would inspire any Marketing Manager. If you've got a brand guide that you've been meaning to update, you'll be inspired because we've also included some other creative and instructive resources that you can easily adapt to what you are using currently. Brand Guides ultimately communicate to your prospects and customers about what is important to you. This Manifesto below, by Momu Homes in Perth, Australia, is a creative way of telling consumers what their brand is about. I don't know if it's in their brand guide, but it says alot about what is important to them. They've figured out a fun way to tell customers and prospects how the brand is expressed through employees. Part of having a brand guide is knowing how to articulate what it means internally to your employees too. MOMU-Manifesto2_1 I won't mention names, but we have brand guides that approach 80-100 pages for large Builder brands (and yes, our team reads them). It's a critically important piece of Marketing infrastructure that informs employees, stakeholders and partners so that the Builder brand is experienced consistently by homebuying prospects as they engage along their journey to purchase a new home. page_1_thumb_large However, if you are a regional or mid-size builder, you may not need an 80 page document. You can actually get exactly what you need in 6-10 pages.  I like this brand guide from Scrimshaw coffee. They've really nailed the core pieces of information with clarity and simplicity. It's a pretty easy format to mimic if you are looking for motivation to get started. If you (like many of us), get writer's block when you start any project involving written communication, you will love this article about what goes into creating a brand guide. New Home Builder Marketing is unique in that Builder firms are intentionally decentralized in order to stay close to their regional and local markets. The Brand Guide is a cohesive set of instructions that helps the whole enterprise synchronize with a consistent brand message that resonates across all markets. Builder Promotions is a nationwide builder solution, helping to deliver brand consistency to marketing products that are used to support the new homebuyer journey. The team at Builder Promotions lives, eats and breathes brand style guidelines that apply to outdoor merchandising, sales center supplies, customer and realtor gifts, signing products and welcome home packages, on behalf of Builders nationwide. We think that's why more New Home Builders are consolidating their marketing spend through our builder-centric platform.   Do you have a favorite resource for brand guide development? Please share on our Facebook page. We'd love to hear from you.  Thanks for stopping by! See you soon. Cheers! Leslie Bridges, Chief Blogger Pssst.....Coming soon look for our interview with Builder Funnel's, Spencer Powell. Our interview with Spencer will reveal the ultimate Grand Opening checklist. Spencer consolidates and simplifies all things New Home Community Grand Openings into a convenient checklist to help you get ready for yours.