There are two ways to purchase your brand collateral. One is via our domestic resources and the other is through our BP Global Direct service. Each has its place and serves your needs, but most buyers don't realize how buying in volume enables greater creative latitude and 50%+ cost savings. In this blog post, we'll show you quickly how this works for you Builder brand. Here's one of our most popular throws, used often as a team gift and as a welcome home gift. It is typically purchased in quantities of 75 - 300. Our domestic pricing is excellent and…
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July's Newsletter covers 5 big topics to help you market in a virtual world. Our big news is that we've launched a next generation immersive touring experience in partnership with the leading technology platform in AR/VR tour technology. Worth a look for that alone! We are helping you create greater emotional connection between consumers and their dream homes and community lifestyle - all at-a-distance. Please click below to view our topics. Reach out if you'd like to see a Demo of our Immersive Marketing Platform and examples of current communities using it. Builder Promotions July…
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PPE-To-Go Kits - 12 Combinations How many times have you left your office or your home without your mask or sanitizer? We love these PPE-to-go kits because they can be stored in your car glove compartment, backpack, purse or briefcase. Check out our guide with 12 different kit combinations and add your branding and safety messaging. These are really well priced at the moment which is why we wanted to post in our Blog and in our Home Base content. Visit our Premium Workplace Safety Solutions page for Division or Corporate-wide solutions.
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A majority of Parents are still working at home and parenting. Now that it's summer, our kids are liberated from Zoom school, but chaos is still likely to ensue on any given day because that is how real family life operates sometimes (all the time?). Harvard Business Review offers a simple solution for a weekly family meeting, informed by the Agile Meeting model. Who would have thought to look to an engineering model for a family meeting? 3 Questions to Ask…
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"In the midst of every crisis, lies great opportunity." Albert Einstein The Harvard Business Review team suggests there are some specific behavioral changes that will change the way businesses think about consumer products and services. All three of them are opportunities for New Home Builders and it doesn't take a leap to see why. Covid-19 has disrupted the status Quo. How will you find opportunity in that? For New Home Builders, this post is a great road map. Here's to New Business Normals on the trail ahead! Three Behavioral…
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New home builders are proving that even in a global Pandemic, you can deliver joy and comfort to consumers who are ready to create their dream life in a new home. So this week, the theme of our content is Virtual Selling and Customer Care. We love supporting your creativity and inventive ideas for meeting consumers where they are right now. Perfecting the "Video Interview" - Who to interview? Happy Customers, Inspiring Architects, Creative Designers, School Principals in areas where your Community is being developed. These kinds of interviews can be delivered across all content channels. Everything you need to…
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Why Compassion, Emotion and Empathy Matter right Now The Team at Emotive Brand in Oakland, California produces some of the best writing I've seen about why brands need to be based on emotion and the importance of compassion and empathy always, but especially right now. They make it simple and clear. If you need some inspiration, this quick read will give you a reset and position you for rich conversations with team members and customers throughout your day. The time for emotion and meaning is now. Come view other…
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We want to share some resources to help you with Marketing challenges during the Covid-19 disruption. The BDX webinar, Podcast and Burns Consulting pieces below were published in the last two weeks and share fresh perspectives on the New Home Buyer consumer within the context of Covid-19. The IBS Show was in January. What is relevant now? 100+ sessions to choose from and get inspiration and perhaps some perspective while you are working-from-home, in the link below. If your company attended you have a complimentary subscription to this content for a year. Ask about this and get access! And…
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Full disclosure, I am in a dual career couple marriage and my business partner happens to also be my life partner and husband. We have been at this for 20+ years. We don't typically lead with that fact because we want our clients to know our brand and culture, not our marital status. Our corporation is more than competent to bring solutions to very large brands who depend on us to manage their brand compliance. What does it matter that we fell into working as business partners and we happen to be married? It doesn't. It's not easy. Most of…
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Here's a question I posed to my friend the other day: Would you read a letter from China differently today than you would have 3 weeks ago? I would! That's why I'm posting this very down to earth letter from the Director or Microsoft China after their outbreak. She talks candidly about what she learned from remote work and most-interestingly, what she learned from her customers. Her letter was published on March 2, 2020. I am grateful to Lily for sharing her perspective. We think it's a golden nugget of insight that got lost in the plethora of LinkedIn feed…
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