


- Being active on social media and publishing unique informative and strategic content on your blog can significantly help increase organic traffic and social media traffic.
- Continuing to analyze your existing website traffic will help a great deal. By understanding how people find your site, where they are located, what they are interested in and how they interact with your website you can make ongoing improvements. Refining and improving your overall UX (User experience) will help increase conversions.
- Getting active offline will also reward you online. Activities such as sponsoring little league teams, 5ks and school functions are the best way to naturally earn links to your website - which is ultimately one of the best ways to improve rank, show transparency/credibility and convert more business.

- Don’t be afraid to try new things, just make sure to utilize landing pages and A/B testing.
- Pay-Per-Click can be a great way to get instant traffic to specific pages of your website from people typing in specific keyword phrases. You can then track and analyze this data to make ongoing improvements to your website.
- Make sure to spell out the entire home buying process for searchers. Tell them to fill-out the form or offer a call-to-action, along with offering an explanation of what to expect after they act.
- Don’t expect leads to come through online sources without a funnel to make it as easy as possible to navigate next steps.
- Continuously test and improve your website.
