Today’s college students have been exposed to the workplace through career fairs and on-campus professional support aimed at getting them ready for work when they graduate. If you’ve hired a college graduate for the position of Division Marketing Coordinator or Marketing Assistant, you need to invest in them to cultivate engagement and loyalty to your company. Take a look at our list of tips for engaging and developing new talent in their early careers. 1. Make Them Feel Welcome Did you hire several recent college grads? Make them feel welcome at your office first. Add them to your division’s Facebook group, encourage…

In new construction, HR departments face issues such as shortage of both construction and professional staff. Many people left the new home building industry in 2008, and when the market stabilized and started growing again, new home builders faced a labor shortage. This kind of environment makes it essential to retain top talent. Everyone knows it’s far more cost-effective to retain great employees than to have to train new ones. So, what are new home builders doing today to retain their top talent? Take a look at some of the best strategies that will ensure you retain your most qualified…

As a working parent, you’ve got more than one team to collaborate with and who relies on your output. One group waits for you to develop marketing campaigns, and to work with Sales to convert prospects into happy new homeowners. They depend on you to interpret the data from your last market research analysis. And they ask for your opinion on marketing collateral. Then there’s the other team whose members depend on you to ensure the fridge and pantry are stocked. They ask for your help to build an erupting volcano for their science class. This team also relies on…

You’ve invested in the right team. Each member is passionate about new home sales. They have what it takes to establish close relationships with top-performing realtors. They know all the right questions to ask their customers while also answering financing concerns like a pro. However, no matter how enthusiastic your sales team is when they started, they can become demotivated and feel under appreciated. Remember, the sales process can be exhausting. Your sales team is continually engaging with prospects online, at the Sales Center, inside Model Homes and online again. They are fighting for the attention and focus of prospects…

Social media platforms such as Facebook, Instagram, Twitter, YouTube, and Pinterest have become valuable marketing tools used by many businesses today. They use these channels to engage with consumers and drive traffic to their websites where they can convert leads into paying customers. Once believed to be reserved for e-commerce, travel and hospitality brands, social media is now leveraged by companies across all industries – including new home builders who want to promote their communities. By creating an active presence on social media, you can gain the attention of people searching online for their first home, a move up home…

You already know how valuable blogging is to your overall digital marketing strategy. Your blog is the key to establishing yourself as a credible source of information while giving your brand a voice. And once your readers identify you as a leader in your niche, they become fans who ultimately convert into people who ask you to build a new home for them. However, creating content and publishing it on your blog is just the first phase of your content marketing efforts. Without more eyeballs on your blog, you can’t resonate with an audience big enough to develop brand awareness.…

Virtual reality tech has proven to be an effective marketing tool for industries that need creative ways to showcase their products. And in real estate, VR gives potential home buyers an immersive experience into what a new home will potentially look like. It allows them to visually tour the property in 3D and on a scale that is more realistic. VR allows New Home Builders to show prospects what their finished home will look like, alleviating much of the doubt that often comes when people don’t have a tangible product to examine physically. Sales Centers and Models provide a physical…

From presentation folders to floor plans to Community brochures and signage - new home builders still use high-quality print collateral to build their business and improve brand awareness. While some people argue that print advertising is dead because they believe that everyone is shifting to digitized marketing, we know that most home shoppers still want something tangible to take home and look over as they make their decision. There’s tremendous marketing power when you combine print and digital. And diversifying your sales and marketing strategy is ultimately how you can sell more homes. Print Collateral is very targeted and aimed…

The disttance between new home builders and real estate professionals has closed. The fear of decreased profits due to fees and commissions had for too long kept new home builders and realtors from creating successful partnerships. Fortunately, new home builders have come to realize that realtors have the most access to a steady stream of willing buyers and are their best allies when it comes to getting their homes sold. Realtors have also learned that a new home can be a great selling opportunity for the right client. According to a recent National Association of Realtors (NAR) report, 30% of…