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6 Great Ways to Promote Your New Home Communities Through Social Media

By May 24, 2018July 24th, 2018Uncategorized
Social media platforms such as Facebook, Instagram, Twitter, YouTube, and Pinterest have become valuable marketing tools used by many businesses today. They use these channels to engage with consumers and drive traffic to their websites where they can convert leads into paying customers. Once believed to be reserved for e-commerce, travel and hospitality brands, social media is now leveraged by companies across all industries – including new home builders who want to promote their communities. By creating an active presence on social media, you can gain the attention of people searching online for their first home, a move up home or an Active Adult Lifestyle Community that inspires them. Home builders aren't just using social media to promote their brand and drive traffic to their website; they're using it to connect with existing customers and nurture relationships. These homeowners ultimately become brand advocates who go on to speak highly of their experiences, unintentionally marketing your brand for you. And as we all know; word-of-mouth marketing remains the most potent form of marketing. According to a Nielsen Global Trust in Advertising report, 92% of consumers say they trust recommendations made by family and friends, above all other forms of advertising. Here are six ways you can boost your brand and promote your new home communities through social media: 1. Create Great Visuals Social media platforms like Instagram and Pinterest are highly-visual. People in the market for a home search these channels to be inspired by a lifestyle. Invest in professional photography that best showcases your rooms and floor plans. Don’t forget to include lifestyle images of the community that will leave a lasting impression on your social media audience and spark their imagination for the life they could live in one of your communities.    And when you post professional, high-quality images on these platforms, you give your target audience a memorable visual of what life in your community will be like.   2. Go Behind the Scenes Use Facebook Live or Instagram Stories to give your audience a peek into what goes on during construction. Give the people behind the success of each home a face by giving them some screen time. Let them talk about their expertise and what they love most about building people’s dream homes. When your audience sees how much positivity goes into each home build, they come to appreciate the process more and realize it takes a community to build a community. 3. Invite Engagement Asking your follower’s questions sparks interest and gets your audience involved. Invite your audience to tag a friend who might appreciate your post. Use your branded hashtag consistently to help fans find you easily. Add popular hashtags that are relevant to your post which you can also use to find people who you can engage in conversation that will lead them back to your social media profile.   4. Promote Your Website Lead traffic to your website by promoting your blogs on social media. Encourage people to click and share by using a compelling headline and a good thumbnail image. 5. Humanize Your Brand Introduce your social media followers to people who are either already living the dream in one of your communities or waiting for their new home to be built. You can use either user-generated content or ask existing homeowners if you can interview them. It is probably the only time where professional photography shouldn’t be an option. You want to keep these posts honest and genuine. 6. Answer FAQs with Video Shoot short videos that you can post on YouTube, Twitter, LinkedIn, Facebook, and Instagram. Answer the most frequently asked questions when it comes to buying and building new homes. Talk about the latest trends in design and construction process. Address any concerns people may have. After each short video, invite your followers to comment questions they want you to answer next and eventually turn it into a regular Q&A series. Thanks for stopping by! See you soon. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like.    Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: LinkedIn: Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

Leslie is a partner in Builder Promotions Marketing firm, a company devoted to making life better at work for the Marketing professionals who work tirelessly to deliver New Home Communities that provide a place for families to live and thrive. She loves being a Mom and keeps a suitcase packed for the next travel adventure with her family.

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