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Using Virtual Reality To Increase Sales And Improve The New Home Buyer Experience

By May 17, 2018July 24th, 2018Uncategorized
Virtual reality tech has proven to be an effective marketing tool for industries that need creative ways to showcase their products. And in real estate, VR gives potential home buyers an immersive experience into what a new home will potentially look like. It allows them to visually tour the property in 3D and on a scale that is more realistic. VR allows New Home Builders to show prospects what their finished home will look like, alleviating much of the doubt that often comes when people don’t have a tangible product to examine physically. Sales Centers and Models provide a physical experience of your home designs. However, after an event or visit, VR technology enables you to engage prospects at home because they can share their experience with friends and family. VR as a Powerful Marketing Tool VR technology is nowhere near replacing Sales Center visits or Model home tours. Today’s informed buyers expect you to help them imagine their new home in any way you can. VR is the perfect marketing tool for prospects who have visited at an Event, but are still in the consideration phase. Sharing their VR experience at home, reinforces their evolving relationship with your brand.   VR  is another way to fill the gaps in prospect’s imaginations of how big a room will feel or what a home would look like in the colors they prefer. It allows prospective buyers to move around a home to get the feel of how the rooms connect from one space to the next. It allows people to imagine what it would be like to stand in the kitchen or visualize how their furniture would look in the living room. Personalizing the VR Home Buyer Experience There’s so much potential for the technology and how it can be leveraged in selling new homes. In fact, thanks to advances in technology and the ability to customize programs, you may be able to modify experiences based on individual needs. However, your capabilities will depend on your programmer or the software you use. Rooomy is one of those technology companies that specialize in virtual staging, allowing your potential buyers to visualize any space with their choice of furniture and other household items that bring personality to a room. By creating personalized tours that allow the prospect to change the color of the walls or décor with one click, they become even more immersed in the experience. Remember, whatever VR program you use, focus on high-quality content that draws people in and leave lasting impressions. At Builder Promotions, we have VR goggles that will allow you to change the way your prospects experience a home tour dramatically. Our VR Cinema viewer with Audio, for example, transforms your smartphone into an immersive virtual reality viewer. We’ve even got eco-friendly cardboard VR glasses that make a design statement with your multi-color all-over graphic imprint. Thanks for stopping by! We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: LinkedIn: Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

Leslie is a partner in Builder Promotions Marketing firm, a company devoted to making life better at work for the Marketing professionals who work tirelessly to deliver New Home Communities that provide a place for families to live and thrive. She loves being a Mom and keeps a suitcase packed for the next travel adventure with her family.

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