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Jul 24 2018
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Tracking Your Digital Marketing Investment to Customer Acquisition

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Any digital marketing campaign should be treated as an investment, and the best way to tie it to your business performance is with ROI (Return on Investment.) gital marketers can track each action they take, as well as the results they produce. However, it is not as easy as it sounds, because there are so Dimany variables attributed to digital marketing results.
  1. Cost Per Lead
Whether your digital marketing efforts are profitable or not, you can get a general sense by tracking cost per lead (it’s usually associated with paid advertisements.) Cost Per Lead is calculated in Google AdWords or other advertising platform and is also called Cost Per Conversion. Make sure that you’re not over or undercounting, by checking that your conversions align with your definition of a lead. What you’re paying for is to generate leads.
  1. Customer Lifetime Value (LTV)
This metric applies to every business out there, and it’s important to track it because it gives you an estimate of how much you can afford to spend on ads to profitably acquire each customer. Many industries, including the New Home Builder industry, need to come up with historical customer data or a projection to predict what their LTV might be (unlike E-commerce, where you can get an exact LTV calculation.
  1. Return on Ad Spend (ROAS)
If you’re able to tie revenue directly your digital marketing efforts, then ROAS is a useful metric for your business. ROAS focuses on revenue instead of profit, and it factors in your ad spend and no other costs. For example, you spend $100 on digital ads and get $300 in revenue. However, your product costs $100 to make, so your ROAS is 300%, but your ROI is only 50%. To know what ROAS percentage you’re profitable at, you need to understand your profit margin.
  1. Cost Per Acquisition/Cost (CPA, CAC)
What CPA tells you is what you’re paying to acquire a customer (not a lead.) You can get real-time insights for paid campaigns but still doesn’t apply directly to SEO efforts. To see your real CPA, you will need to blend your lead sources. You can calculate it by dividing your total digital marketing spend, by your number of acquired customers.
  1. Unique Monthly Visitors
How many people are visiting your site on a monthly basis? This metric tells you. However, if you don’t dig deeper, it can be very extensive, and you can’t know how valuable it may or may not be. Segment your website traffic by source (social, organic, paid, etc.) to get more specific and look at their metrics. You can track it directly in Google Analytics, so there’s no need for calculations.
  1. Conversion Rates by Channel
Where is your traffic coming from? You need to know how much of it comes through social media, paid, or organic sources. This metric tells you where your marketing efforts produce the most interest and where most of your customers are. Calculating your digital marketing ROI can be challenging unless you’re a strictly E-commerce site. But with this challenge in mind, we present you with these six metrics that can help you calculate ROI and track money spent on digital marketing to actual customer acquisition. BP Digital has a builder-centric process in place that lets you track your digital marketing dollars through quantifiable results. Our New Home Builder Digital Marketing experts, conduct a diagnostic evaluation, explore the findings together with our clients, and help them connect new digital marketing opportunities to your business goals. With BP digital, we do the heavy lifting. You will know your ROI! Thanks for stopping by and hope to see you soon! We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us if you like.    Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.
Jul 20 2018
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When You Should Explore a New Digital Marketing Partner

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Partner marketing includes establishing mutually beneficial relationships between your business and other businesses – brands, communities, or publishers. But who’s who in that relationship? It’s simple – you are the one who pays for sales and traffic driven by your partners. And thanks to both, first-time marketers creating their first partnerships, and experienced partner marketing teams, this has become a fast-growing sector of marketing. However, what if your marketing partnership doesn’t produce the results you need? Every digital marketing strategy and marketing partnership is different, but there are certain things that a partnership must bring to the table. Otherwise, you should start exploring a new digital marketing partner. Think about it if your partners don’t deliver: 1. Shared Values You need a digital marketing partner that values the same or at least similar things as you do. Brands that cooperate for more than profit is what today’s consumers like and are drawn to. When marketing partners align their values; such as attitudes toward innovation and technology, international business practices, or company reputation, they can double down their support. 2. Scale and Incrementality To what extent can your partner deliver scale? Can they drive enough sales and traffic? If they can’t offer to warrant your investments (attention, time, and money,), then it’s time for a change. Evaluate to what extent your marketing partner can reach new customers and customer segments. If not acceptable, aim to explore a marketing partner that appeals to Millennials (the biggest growing audience) if you want to drive incremental sales. 3. Audience Alignment Do you and your partner target the same audience? If yes, then great. But if not, why haven’t you aligned by now? Audience alignment can be beneficial when one brand can drive its consumers to the other. What to Look for In a Digital Marketing Partner? Take a look at these six criteria to assess what type of marketing partner you should engage: 1. Stability. If the partner is volatile, it can impact your relationship quite radically. Develop an understanding of the partner’s approach to staff changes, track record, and their financial health. 2. Flexibility. The market changes so a business must be adaptable to them or be able to scale quickly. That’s why flexibility is among the most valuable aspects of working with a marketing partner that can provide responsiveness and “elasticity.” What level of responsiveness does your business need? Consider that when assessing a potential partner. 3. Difficulty and cost. If you’re looking for a partner that has some specialized, rare, or complex skills, this can make the partnership a natural choice. Also, compare the cost of developing the required capabilities in-house, and the value of an external partner. It will help you focus on a decision. 4. Range and duration. Are your needs tactical and narrow or are more extensive? You need to determine how broad is the set of capabilities that you require from a marketing partner. Another vital factor to consider is the timeline for engagement. Are you looking for a full-scale partner relationship or just temporary support? When you identify the best potential partner, you need to put a mutually beneficial program in place. Pay off the relationship in brand value and commitment, and it will grow. BP Digital offers a complimentary diagnostic evaluation for your Digital Marketing. Our seasoned New Home Builder Digital Marketing experts, help you find out whether you’re getting the results your brand deserves. Thanks for stopping by and hope to see you soon! We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.
Jul 18 2018
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The Fall Collection is here – Associate Apparel Essentials for 2019

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Branded Associate apparel is a way to help your teams deliver a streamlined look and feel that complement the Sales Center environment. Branded work gear can do the same to differentiate a New Home Builder brand on the construction site. We've just published our BP Apparel Collection for 2019. It's full of corporate and consumer trends that will help you update and refresh your team's look, onsite. 

Trends that you will see in this collection are building on contemporary styling and fabrics that are wearable. Employees feel great wearing apparel that they would buy themselves. Retail brands, like Nike, are still a favorite among corporate buyers because they are so beautifully made, comfortable and attractive brand to many employees. It's cool that they can wear it at work. You can click the image below for the full flip catalog.

                                                                                                                                

Here's what New Home Builders value when they purchase corporate apparel:

  • Wearable fabrics
  • Non-iron convenience
  • Retail Brands
  • Women's Styles
  • Contemporary colors
  • Good cuts for every body type
  • Easy to create sets that assemble varied apparel (i.e. tailored shirt, sweater, jacket, pants)
Thanks for stopping by! See you soon. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers.   We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.
Jul 11 2018
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4 Event Marketing Ideas to Increase Attendance at Your New Home Community Event

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The time for organizing and hosting a new home community event has come. You are looking for a venue, deciding on the right date, and thinking about ways to get prospective home buyers to attend. Ensuring that plenty of attendees will come is key to a successful event. Here are 4 tips for generating excitement and building traffic for your Communities. 1. Video Trailer Invitation Visual content is the preferred content format because people notice and remember video content more than other content forms. Create a video trailer about your event that’s smart, interesting, and inviting. Post it on social media and YouTube, share it, sponsor it, and start counting views. If you manage to engage the audience with curated content, you’ll create anticipation for your event. 2. Press Release Promotion Contact all local bloggers, editors and reporters and ask them to cover your event. There’s also the option of hiring a PR agency that will distribute your press release to all available media outlets and send it to dozens or even hundreds of journalists who write for media in your marketing region. 3. Local Influencers An influencer is a person who has a massive following on social media (e.g., Twitter, Facebook, and Instagram). Their audience reach is something that you can leverage to promote your event. Contact influencers relevant to your new home community or your city via a private message to invite them to the event. Ask them to share their experience if they have a great time. It’s an excellent way to reach a wider audience and boost attendance at the event, too. 4. Create a Landing Page to Share Content and Event Updates Sending a persuasive event landing page to prospects is one of the best ways for creating a sense of urgency. Your landing page is where you will explain to them why they should attend your event and what they’ll get from it. The “microsite,” for example, allows you to create a one-page website to present every aspect of your event in one long page with distinct sections. Thanks to the navigation bar at the top, your visitors can jump to the part that interests them within a click. Builder Promotions offers you memorable gifts that you can use as a tangible marketing tool to strengthen the connection that you make with prospects at your Community Events. You can choose your home buyer gifts according to the type of event you’re hosting at our Event themed e-Stores. Thanks for stopping by! See you soon. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.
Jul 06 2018
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5 Tips for Brand Refresh

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A brand can be seen as the personification of your business. It is what your customers think and feel about you. A brand has its image and voice, just like a person. And if we can say that building a brand means humanizing your business, it’s also safe to conclude that, like any real person, a brand cannot stay the same forever. A brand is a dynamic entity which needs to evolve, so every once in a while, companies need to stop and think about whether they need to refresh and update their brands. The most dangerous pitfall to avoid is doing it too often, or else it will send mixed messages to your prospects and customers. Take a look at some of our tips for a successful brand refresh. 1. Logos and Taglines Come First If you want to tune your company’s visual identity, start from logos, taglines, and your style guide. But remember – if you’re doing it, you’ll need a good reason that will bridge the gap between your old and new brand. On the other hand, if your logo looks like it was designed back in 2002, don’t bother having second thoughts. When you create your new logos and taglines, trademark them as your assets. 2. Update All Other Visual Elements Before launching a brand refresh, be sure to update all visual elements – signage, uniforms, web assets, photos, and videos. Creating an online brand guide makes is simple for all stakeholders to use updated branding in the appropriate marketing channels. 3. Refine Your Brand Voice Your brand voice is key to communicating your brand message. It is the voice of your business, so you need to know how to express your brand well. By refining your brand voice and speaking in a language relatable to today’s homebuyers, you can positively influence how your brand image is received, (without any expensive tactical changes). 4. Tune Your Messaging When you refine your brand voice, think of ways to tune your messaging. Who are you and what is your story? How do you want to tell it and does it resonate with your audience? Take your time to improve the message you want to send, and start communicating it across social media. When is the right time for a brand refresh? When your brand outgrows its original purpose and evolves, its marketing elements must evolve as well. If they don’t, then they start to conflict and detract from your brand’s reputation. These are some essential steps to undertake when working to refresh and update your brand. You can also supplement your efforts in other ways, such as launching new products (if you don’t want to change your entire brand architecture but retain your current corporate identity) or trying new marketing channels. We at Builder Promotions offer you our eStore portal where you can offer your Divisions teams preapproved and brand compliant products that can help you introduce your brand updates. When you are ready to launch your updates, we work as an extension of your brand compliance team and help you create and share your new brand guidelines. Thanks for stopping by! See you soon. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.
Jul 03 2018
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How to Get Your Sales Reps to Update Their Salesforce Regularly

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Salesforce is one of the most used CRM solutions. It is a cloud computing and SaaS (software-as-a-solution) software that helps organizations handle tasks such as performance analysis, marketing campaign management, sales and spend tracking. It allows Sales teams to contact their leads in real time and close more deals, without missing a potential “hot” lead. However, it takes time to get salespeople to overcome their resistance to a new way of managing prospects and customers. Why Salespeople Avoid Salesforce? Sales professionals are hunters by nature, and they would rather make calls than spend time entering data. Using a CRM system is essential for a good sales process, and every business leader knows that. However, salespeople resist it for different reasons - they are action-driven, lack training about the benefits of a CRM to both the company and themselves, or believe that it slows them down from the next sale. It is hard to convince sales reps to use the software if they have this mindset. Let’s see what managers can do to get their salespeople to use Salesforce and to do it consistently. 1. Sell It to Your Salespeople First, explain to your salespeople why they need to use the software, and then show them how. Tell them what’s in it both for them as individuals and for the business. Outline the top four reasons they should care and reinforce them in simple bullet points which can be repeated and reinforced in emails, on conference calls and on your internal company branded gear. 2. Demonstrate the Results Take every opportunity to demonstrate the cause-effect link between Salesforce use and the positive results that it brings. For example, a sales rep got a lead delivered via Salesforce. He or she quickly made a follow-up and closed a sale, which increased lead conversion. Some sales reps are underperforming because they manage their opportunities poorly. With Salesforce, this can be caught and addressed quickly. Be sure to make these things known to the team whenever there’s an opportunity. 3. Provide Support Whenever a sales rep has a challenge or question about Salesforce, you need to be there to help them and provide support. You can also make an FAQ and roll it out to them to help them address the problems they encounter. It’s important to understand that Salesforce documentation is dynamic and you need to provide clear, simple updates as it evolves. 4. Mention Salesforce in Conversations Whenever you engage with Salespeople in person or via conference calls, reinforce the benefits of the Salesforce platform. Be prepared with a simple 1-2 sentence overview that reminds Salespeople why it’s important to document their engagement with a qualified buyer at a recent Opening. Let Sales know when their verbal feedback does not coincide with documentation about that prospect in Salesforce. It is proven that if it’s not in Salesforce, the critical Sales follow-up required to close will be far less consistent. Check out our training tools to promote your Salesforce launch. Builder Promotions can provide you with a set of branded USB drives with preloaded Salesforce training content that can be viewed from any device with a USB port. Visit our Connected Lifestyle e-Storefor tech-related products that provide sales teams with a useful tech tool that promotes the Salesforce URL as a reminder to use it. Thanks for stopping by and hope to see you soon! We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.
Jun 28 2018
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Why Pet-Friendly Marketing Helps Sell New Home Communities

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Children, pets, and equity are significant considerations for today’s homebuyers. Last August, ProBuilder reported that Millennials look for a bit more room for their furry companions when they’re out hunting for their new home. That wasn’t the case before as home sellers used to hide all the traces of their pets when preparing for a home sale. Today, pets have become a plus when it comes to real estate marketing. In the US: about 65% (roughly 79 million) of households own a pet. When compared to 1988 when pets were found in only 9% of homes, this is a massive increase that changed the home-selling game. So, when a real estate agent wants to sell a home, they need to address the buyer’s pet needs as well. Why are Pets Helpful to Real Estate Marketing? The surge in the number of animal owners has undoubtedly contributed to that, but is there more? Well, it’s simple – seeing a cute, fluffy dog touches on our emotions while it doesn’t get too personal. Just go to YouTube and search for “cute dog compilation” or “funny cats,” and the first five video results will have millions of views. As for the real estate business, it appeals to people’s idea of a happy family – parents, kids, and a dog. That means that the days of hiding a French Bulldog or Great Dane are long gone because the pups will most likely add up to the buyer’s excitement. The things that influence these pet-loving prospects are dog-friendly neighborhoods, nearby parks, and big fenced yards. By adding built-in dog beds, dog houses, and pet showers into the home design, it can tell Millennials about various additions for their pet companions. Top Pet Amenities for Your New Home New home builders today need to meet the needs of pet owners in their new home buying process. With some of these great pet amenities don’t require much sacrifice or extra cost but can add a lot of value for Millennial pet owners.
  • Pet doors. The essential feature that allows pets to enter and exit the house, as well as an invisible fence to keep them at home. That way, residents won’t have to think about letting them in or out.
  • Pet waste management. A pet waste management system is attached to the septic or sewer cleanout and allows pet waste to be deposited directly into the sewer.
  • Hard floors. For indoor pets, hardwood floors are much better than wall-to-wall carpeting. Hardwood floors and ceramic tile are more durable, damage resistant, and easier to clean. Laminate, slate, and wood are close behind. On the other hand, there are also carpets that are stain-resistant and can easily recover from different accidents, messes, and spills. Don’t forget to consider the pet’s hair color if you decide to go with carpeting, and choose the one that will best hide their hairs.
  • Built-in dog bed. Built-ins for dogs are great because pets can spend their time in peace while out of the way in the home. A built-in dog bed is a wonderful place of security that belongs only to one dog, where he can relax and feel safe without feeling anxious or trapped.
Visit the Builder Promotions pet eStore to equip your grand opening events, and welcome-home gift packages with custom branded pet bowls, leashes, apparel and toys. Also, you can download our guide to pet gifts and supplies right here. Thanks for stopping by! See you soon. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us if you like.    Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.
Jun 25 2018
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Cultivating New College Graduates into Loyal and Engaged Employees

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Today’s college students have been exposed to the workplace through career fairs and on-campus professional support aimed at getting them ready for work when they graduate. If you’ve hired a college graduate for the position of Division Marketing Coordinator or Marketing Assistant, you need to invest in them to cultivate engagement and loyalty to your company. Take a look at our list of tips for engaging and developing new talent in their early careers. 1. Make Them Feel Welcome Did you hire several recent college grads? Make them feel welcome at your office first. Add them to your division’s Facebook group, encourage them to stay in touch by email or phone, and make them familiar with your culture. Also, host a special event or hire a catering service and provide a welcome breakfast or lunch. 2. Nurture Your New Talent With the right kind of support, a fresh graduate has a better chance of succeeding in their job. Assign a few more experienced employees to help the new talent in transitioning to a full-time job position. Set up hands-on training and orientation programs, mentorships, and even job-shadowing to speed up their transition. This is invaluable to them, especially to those graduates who think of themselves as lifelong learners. 3. Promote Collaboration Millennials favor collaborating in small groups as much as they prefer the freedom to accomplish their own tasks. Also, when working in small groups, they can generate better ideas and be more engaged. 4. Invest in Employee Development Employee development can be aimed toward improving a particular skill in which an employee needs improvement, or related to their future career goals or new responsibilities. Employee development can be conducted through:
  • On-the-job training programs.
  • Professional organization programs (e.g., attending meetings, workshops, and education conferences).
  • Research opportunities.
  • Increased duties and responsibilities.
Employee development offers many benefits. It helps to develop and retain aspiring employees who are promotable within the organization. Who is better to hire for an open position than your current employees? They are already familiar with your customers and your day-to-day business. Include these strategies in your employee development plan, and you will manage to nurture your young employees, help them make a transition from University to the business world, and develop them to become engaged and loyal contributors to your team. Builder Promotions is thrilled to support a whole network of smart and creative Marketing Coordinators and Assistants for New Home Builders everywhere. Thanks for stopping by! See you soon. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.
Jun 21 2018
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Retaining Your Top Talent in a Tight Job Market

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In new construction, HR departments face issues such as shortage of both construction and professional staff. Many people left the new home building industry in 2008, and when the market stabilized and started growing again, new home builders faced a labor shortage. This kind of environment makes it essential to retain top talent. Everyone knows it’s far more cost-effective to retain great employees than to have to train new ones. So, what are new home builders doing today to retain their top talent? Take a look at some of the best strategies that will ensure you retain your most qualified in-house talent. 1. Maintaining Overall Job Satisfaction To create teams who want to remain in a high performing setting and work together, you need to employ staff with both technical and interpersonal skills in mind. The job demand is high, so people employed in construction are not as worried about their job security as they were six years ago. However, that doesn’t mean everyone feels secure about their job. Most employees in today’s market will talk to a Recruiter if they call. You need to provide a good work-life balance, competitive benefits, and healthy team environment to make your staff confident and satisfied with their connection to your company. 2. Provide a Clear Career Path Unlike passive employees (those satisfied with their current job position), active employees will seek growth opportunities. In other words, they want to see whether there’s room for career advancement. Talk to them about their career plans or goals and create career paths and individual development plans. You need to know where your employees want to go and find ways to help facilitate that growth. 3. Build a Feedback Culture Millennials don’t want to spend their working life in a company that is organized top-down. Today it is about clear communication and building and nurturing quality relationships. Be sure to provide honest feedback but also ask for it. It will allow your employees to feel like they’re an integral part of your team and that their opinion matters. Reach out to them for ideas, engage them to help you with initiatives, and you will earn their trust and energy. 4. Empower Your Employees to Succeed As a leader, you need to find the perfect balance between being the leader and having confidence in your staff to meet and exceed your expectations. With strict timelines and budgets, frequent changes, and many moving parts, this is very difficult. No one likes to be micromanaged, but you can’t avoid it entirely and leave everything unsupervised. Have the protocols in place but also empower and motivate your team to succeed. 5. Praise and Reward Don’t focus on praising only those who show the best results. In that case, other employees will easily get demotivated and stop giving their best. Give competitive salaries, have your incentives in check, and provide non-cash rewards. Throw a small party, take employees to lunch, or take them for a team building activity. The construction job market is tight, so you need to be creative and think outside the box to retain your top talent. Competitive benefits and salaries are always among the key factors, but there’s more you can do to inspire employees to stay connected to your brand. Think of ways to improve their work-life balance, provide innovative benefits, build trusting relationships, and work to keep your communications clear and authentic. Check out www.builderpromotions.com for gifts you can brand to reward and recognize employees and teams who consistently meet their goals or contribute to innovation and growth. Thanks for stopping by! See you soon. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.
Jun 05 2018
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The Power of Thank You.

By BP News No Comments
The other day I heard one of our supply chain reps was transitioning to another job. I wanted to send him a thank you note for doing so much to support our company's mission while he managed our account.  He wrote back that he was "speechless" and thanked me for the taking time to say "Thanks". Is it that rare that he is appreciated? I hope not, but it got me thinking about the power of Thank You. It's something that should be on our daily list of priorities. Small gratitudes are delivered through these two words, and they can create a positive momentum in the workplace and at home. I started thinking about where we have opportunities to say thank you. This is my list  -- what's yours?
  • Thank you is a word you can teach any toddler, and they benefit from the effect it has on parents, teachers and friends alike.
  • Thank you lets the person who held the door open know that you appreciate the gesture and that manners do matter (like their Mother taught them!).
  • Thank you tells an employee you don't take them for granted, and you notice they care about your company or project as much as you do.
  • Thank you, gives hope to an airline employee being tested by demanding travellers during busy summer travel. They want to get home to their family too!
  • Thanking your child for doing their part at home, tells them you noticed their small and important efforts to help.
  • Thanking your friends for hikes, lunch, movies, coffee, golf, good jokes, reinforces the importance of your connection even if you haven't seen them as much as you'd like.
  • Thank anyone who makes it easier for you to deliver value to your customers. You couldn't do your job without them.
  • Thank your Customers. They ARE your business.
  • Thank prospects.  They are your future customers!
  • Thank the property maintenance person at your child's school. They are true unsung heroes and often gentle rockstars of a school community.
  • If you thank people enough, you know that gratitude is contagious, and it creates positive momentum in your day.
So if you have wanted to thank someone for anything, tell them! It's never too late. Email them, send a card, call them, Snapchat them, send a Facebook message, text them, or just look them in the eye and say thank you.  It's good for business, and it's good for life. Practice random acts of gratitude. The team at Builder Promotions is incredibly grateful to all of our clients and partners nationwide. And, we appreciate every single minute new prospects spend on our website getting to know us too. We would not be where we are without all of you.thank-you-rocks-award   We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers, many of whom are very generous with their appreciation. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.      
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