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3 Resources for Retaining Employees in a Tight Labor Market

It is no secret that the New Home Builder industry is experiencing a tight labor market. We've been observing that some of our Builder clients are investing more time in employee retention, training and development -- which makes a lot of sense. In any market, employee turnover is expensive. In a tight labor market, the impact of employee turnover is multiplied. So we are devoting today's post to a list of content resources that will enable you to take action (incrementally) to add some more employee retention tactics into your company culture.  When labor is tight, it feels like there is no time to step back and think about developing people, but it's actually more important because employees lost to a competitor are harder to replace in a tight labor market. The good news is that you can take it one step at a time and make an impact. We've scoured the digital world to see who is creating simple, actionable digital content you can use to try a few new employee engagement tactics and begin working on your employee retention program. Here's our list for today's post:
  • We found ERC who is an HR Consulting firm producing excellent content. We are sharing their 100 actionable ways to retain employees. It's a perfect list to bookmark and return to weekly to add something new to your workplace culture. A small step can sometimes go a long way. 
  • Construction Dive is part of the series of publications that borrow from the idea of a "deep dive" look at industries. They summarize the deep dive learning and save business professionals a ton of time. This is a short list of 5 Actionable Ideas to Attract and Retain great Construction professionals. The ideas make sense for New Home Builders too.
  • If you are like most people, you may not be able to impact the total company-wide corporate program for employee engagement, but you may have a team that you lead. If you have a team, it's easy to get immersed in the daily grind and forget that there are simple, but important steps all team leaders can take to keep employees engaged. Inc. Magazine does a good job of breaking down their ideas into actionable tasks. Here's their article 9 Remarkably Effective Ways to Motivate Your Team.
Are you implementing internal branding programs? If so, you are smart! It's one of the best ways to help employees become Brand Ambassadors. Employees love receiving some of the merchandise they distribute to prospects at Community Events. Whether it's a known retail branded jacket for Construction or a creative journal gift to deliver a company-wide message from the CEO, a branded gift says you appreciate an employee and that they are part of a larger team. The cost is marginal relative to the high costs of labor and retention efforts. Several Builders welcome new employees with company branded Gear. Ask our BP Custom Shopper(tm) team about adding a small HR collection to your Builder Branded e-Store. It makes it simple for HR and Leadership to access brand gifts for employee engagement. Thanks for joining us here. Let us know if you'd like to see more of this or other content topics. We are here for you. Cheers! Leslie Bridges, Chief Blogger Our blog Marketing Blueprints is sponsored by Builder Promotions, Inc., a builder-centric solution that helps Builder Marketers consolidate purchases of branded marketing supplies and quality print collateral used to support the entire new home buyer journey. Our clients are able to spend more time creating new home buying Customers and less time managing multiple vendors.

Leslie is a partner in Builder Promotions Marketing firm, a company devoted to making life better at work for the Marketing professionals who work tirelessly to deliver New Home Communities that provide a place for families to live and thrive. She loves being a Mom and keeps a suitcase packed for the next travel adventure with her family.

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