Happy New Year! I love nature images because they are like a visual meditation. Even when you have to tackle a long to-do list to get your year jump-started, a simple image like this can deliver a moment of much needed calm. Our first blog post of 2018 is focused on Builder marketing resources that deliver simple and useful insights and solid tactical marketing know-how. They may even give you a moment of calm because you'll uncover and an insight or an answer about something that has eluded you. Hopefully you can grab a nugget or two and positively impact your…
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We know that our Builder Marketer clients use our platform to consolidate purchases of branded marketing supplies to save time, because they must attend to a long list of digital marketing tasks that are necessary to launching their Communities. This is the second in our blog series about how to use digital marketing tactics to fill your new home community events with lots of prospects. In our first blog post on this topic, we covered the important asset and content building involved in getting ready for your new home marketing event. Spencer Powell, with the Builder Funnel, outlined a simple…
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When our clients host an event at their new home community, we create a memorable branded gift that deepens a prospect's connection to the brand, after the event has passed. So that's one task our busy Division Marketer clients can check off their long list of Event "to dos". But we know that's not even a fraction of the work to be done to launch an event. We know that the important work of making any event a success is drawing a crowd! Our readers will be excited to learn that in this blog post, we're interviewing Builder Funnel marketing expert…
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Builder Brands have every reason to celebrate the Holidays. They are building the homes and communities where families and friends gather to celebrate Holidays they observe in ways that are special and meaningful to them. At Builder Promotions, we kick off the Holiday season with our annual Holiday Shops! They are digital versions of the retail Pop-Up Shop. This year the excitement started early again because several of our uber-organized Marketing clients are getting ready for their End of Year Events and Milestones, early! So we have worked quickly to launch our Holiday Look Book, curate our Gourmet Holiday Goods,…
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Why does trust matter so much in a new home buying experience? Why does trust matter to every single brand in existence? One word -- relationships. I am reading the book, The Experience, by Bruce Loeffler and Brian T. Church. Both are veteran executives from Disney. They've put their 5 principles of Disney service and relationship excellence into a pragmatic book with relatable and elegantly simple ideas you can apply to any business where exceptional service counts. About half way through the first chapter, the authors describe what customers want from their relationship with a brand. A light bulb went…
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Brands express themselves in colors, typeface fonts, photo imagery, voice, and they have a "mood" and a set of characteristics that reflect their personality. Brand guides help to centralize all this information and make it "turnkey-simple" for your company to reproduce and speak for your brand in a way that delivers a consistent experience to your customers and prospects. If you are looking for Brand Guide inspiration, grab a cup of coffee and check out these graphically inviting links to brand guides of every kind. I love this visually enticing HubSpot blog post about brand guides. The post displays 22 brand guides…
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Pacific Highlands Ranch, San Diego, CA Flags serve several important purposes for New Home Communities: Attract Identify Direct When new home buying prospects shift from digital shopping to an in-person visit at your beautifully designed new home communities, they are usually met with inviting, eye-catching and enticing Community branding, architecturally interesting entrances and billowing flags. Flags are a cost-effective way to signal that there is a new home community waiting to be explored, discovered and enjoyed by prospective home buyers. In the context of new home marketing, a flag's main purpose is to create movement that attracts prospects. Secondarily, they identify…
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BP Custom Shopper™ is a signature service of Builder Promotions, Inc. It's like a personal shopper and a virtual marketing assistant combined. Clients can quickly brief our BP Custom Shoppers™ with information about their Realtor event, grand opening, closing gifts, new Community launch, etc. BP Custom Shoppers™ generate ideas, shop for enticing products, create custom virtual images and email a digital creative presentation to clients with products they can use to sell new homes. While we are doing this work, our clients are busy attending to the tidal wave of tasks required to market a New Home Community. What makes this…
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When was the last time you got a chance to let your mind wander and think about your overall Marketing strategy? It's refreshing and productive to get above the details, but it's often impossible to find the time. The digital house hunt has upended the way Builder Marketers spend their time at work. Home buyers have reinvented the home buying process using technology to shop when and where they want 24/7. Our amazing and savvy Builder clients are designing buying journeys around home shoppers' preferences for engaging online and on site. As a result, Builder Marketers have had to evolve…
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Professional Builder Magazine published results of recent research about Millennial home buyers this week. The bottom line is that Dogs, Kids and Equity are major considerations for purchasing a new home for this important segment of first time home buyers. And when it comes to their furry companions, here are three things that influence 33% of millennial home buying prospects: Big fenced yards Nearby Parks Dog-friendly neighborhoods Do dogs trump Marriage and Kids for this demographic?
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