As a working parent, you’ve got more than one team to collaborate with and who relies on your output. One group waits for you to develop marketing campaigns, and to work with Sales to convert prospects into happy new homeowners. They depend on you to interpret the data from your last market research analysis. And they ask for your opinion on marketing collateral. Then there’s the other team whose members depend on you to ensure the fridge and pantry are stocked. They ask for your help to build an erupting volcano for their science class. This team also relies on you make sure they make it to soccer practice on time and find their favorite hat. This team supports you most and love you for doing what you do. And it’s this team that makes everything you do every single day worth it. You don’t want to let either team down. Every day, you work through the guilt of not devoting enough time to your kids as much as you wish as well as consistently deliver your best output at work. You take on the challenges of juggling both responsibilities but always battle with the voice in your head that tells you that you should be doing more. It’s understandable why parents often feel they are losing control. You’re certainly not alone. In fact, according to a Pew study, 41% of working moms said that parenting made it challenging for them to move ahead in their career; 4 out of 10 admitted that they always felt rushed. Fortunately, there are simple yet powerful techniques that every working parent can adopt to help them stay focused and increase productivity. Here’s how: Define Your Long-Term Goals What direction is your personal and professional life headed? Without a goal to work towards, you’re working day to day without any real path which can lead to burnout. Think about what future success means to you; it’s different for everyone. Be Wise with Your Time When you have a purpose, you don’t need to clutter your calendar with items that don’t align with meeting your goals. Invest your energy on worthwhile projects. Focus your marketing efforts on channels the analytics show to be most effective. And when it comes to personal errands and household chores, delegate. Stick to a Schedule Plan in advance and set guidelines. Explain to your family that it’s important that they respect your time at work. Calls to you when you’re at the office should be limited to what you’ve agreed requires an interruption at work. As a parent, you might feel weird scheduling time to spend with your kids. However, you will find that it not only helps develop a healthy routine, but it gives your children something to look forward to. Rather than feel embarrassed by it, think of it as a declaration and commitment that no one and nothing, especially anything work-related, can interfere with the time you have devoted to your family. Keep a List As a driven person, unfinished tasks will nag you until completed. By keeping a list, you get the satisfaction of ticking off finished items and moving on to the next. Lists help you maintain control. They help you feel fulfilled when you follow them, allowing you to see how much you’ve accomplished. When it comes to your children and career, evaluate the boundaries and define where the lines of distinction should be established and when you can allow them to blur. There will always be times when your mind momentarily shifts to work when you are at home, or you think of your children while at the office. The key is to try to be present and actively engaged in the moments that align with reaching your personal and professional goals. Thank for stopping by! We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers, many of whom balance family and work with incredible grace. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

You’ve invested in the right team. Each member is passionate about new home sales. They have what it takes to establish close relationships with top-performing realtors. They know all the right questions to ask their customers while also answering financing concerns like a pro. However, no matter how enthusiastic your sales team is when they started, they can become demotivated and feel under appreciated. Remember, the sales process can be exhausting. Your sales team is continually engaging with prospects online, at the Sales Center, inside Model Homes and online again. They are fighting for the attention and focus of prospects who have visited a community and go home to search online again. They’re making proposals, offering incentives, and negotiating sales and shepherding new home buyers through the new home building process. And once they’ve closed the deal, their work isn’t done; they need to provide customer care and be of service after the purchase. Fortunately, there are ways to fortify your sales team. You can reignite their passion while also encouraging them to work together as a team to achieve results rather than stick to an every-man-for-himself mentality. Here’s how: 1. Be Transparent   When you open up your sales tracking metrics, the entire team sees who is doing well. Not only will it give your top performer a morale boost, but it will inspire the others to achieve that same level of success. When they see that those numbers are achievable, they can’t make excuses for why they’re not hitting them. 2. Offer Incentives Incentives work for everyone; not just your customers. Incentives can be in the form of a specified percentage per sale, a vacation package, time off, or something else valuable that is worth working towards achieving. The incentive shouldn’t be only one prize that whoever hits the target first wins; it should be something they can all gain once they’ve hit their goal. It ensures no one gives up on meeting their target once someone has already won. 3. Eliminate Ambiguity You want teams to work together but also don’t want the chaos that comes with confusing who is responsible for what or who gets credit for converting a lead. For example, how do you assign sales reps to leads generated from your social media marketing? You need a structure defining who can establish the first contact, and make inquiries through post comments or private message. Without this, you would have a situation where everyone will step over each other. In this case, the natural competitive nature of people can cause a rift in the team. To avoid this and to keep your team motivated, be clear about sales territories and what would be considered crossing over boundaries. 4. Share Best Practices When sales reps are too focused on achieving sales superstar status, they become so competitive that they keep their strategies to themselves. It’s up to leadership to manage this behavior and create a company culture that supports each other’s success. It sounds obvious, but many managers are sales-centric rather than customer-centric. If Sales is organized around creating a great customer experience, the team has a common goal and it provides a reason to share best practices which lead to more sales. While professional training is great, it demands a dedicated budget. Until you have it, your team should meet regularly and share experiences. Role play with sale scenarios. Learn from each other. 5. Make Sales Meetings Fun There is nothing that motivates more than a meeting that focuses on the targets you have met or exceptional sales performance. You haven’t pulled off a successful sales meeting if no one is cheering about the achievements. Ending meetings on a high note leaves everyone feeling charged and excited to hit their quotas. Thank for stopping by! See you soon. Cheers! Leslie Bridges, Chief Blogger Marketing Blueprints is sponsored by Builder Promotions. Builder Promotions is a complete solution of branded products and print collateral that support the entire new home buyer journey. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

Social media platforms such as Facebook, Instagram, Twitter, YouTube, and Pinterest have become valuable marketing tools used by many businesses today. They use these channels to engage with consumers and drive traffic to their websites where they can convert leads into paying customers. Once believed to be reserved for e-commerce, travel and hospitality brands, social media is now leveraged by companies across all industries – including new home builders who want to promote their communities. By creating an active presence on social media, you can gain the attention of people searching online for their first home, a move up home or an Active Adult Lifestyle Community that inspires them. Home builders aren't just using social media to promote their brand and drive traffic to their website; they're using it to connect with existing customers and nurture relationships. These homeowners ultimately become brand advocates who go on to speak highly of their experiences, unintentionally marketing your brand for you. And as we all know; word-of-mouth marketing remains the most potent form of marketing. According to a Nielsen Global Trust in Advertising report, 92% of consumers say they trust recommendations made by family and friends, above all other forms of advertising. Here are six ways you can boost your brand and promote your new home communities through social media: 1. Create Great Visuals Social media platforms like Instagram and Pinterest are highly-visual. People in the market for a home search these channels to be inspired by a lifestyle. Invest in professional photography that best showcases your rooms and floor plans. Don’t forget to include lifestyle images of the community that will leave a lasting impression on your social media audience and spark their imagination for the life they could live in one of your communities.    And when you post professional, high-quality images on these platforms, you give your target audience a memorable visual of what life in your community will be like.   2. Go Behind the Scenes Use Facebook Live or Instagram Stories to give your audience a peek into what goes on during construction. Give the people behind the success of each home a face by giving them some screen time. Let them talk about their expertise and what they love most about building people’s dream homes. When your audience sees how much positivity goes into each home build, they come to appreciate the process more and realize it takes a community to build a community. 3. Invite Engagement Asking your follower’s questions sparks interest and gets your audience involved. Invite your audience to tag a friend who might appreciate your post. Use your branded hashtag consistently to help fans find you easily. Add popular hashtags that are relevant to your post which you can also use to find people who you can engage in conversation that will lead them back to your social media profile.   4. Promote Your Website Lead traffic to your website by promoting your blogs on social media. Encourage people to click and share by using a compelling headline and a good thumbnail image. 5. Humanize Your Brand Introduce your social media followers to people who are either already living the dream in one of your communities or waiting for their new home to be built. You can use either user-generated content or ask existing homeowners if you can interview them. It is probably the only time where professional photography shouldn’t be an option. You want to keep these posts honest and genuine. 6. Answer FAQs with Video Shoot short videos that you can post on YouTube, Twitter, LinkedIn, Facebook, and Instagram. Answer the most frequently asked questions when it comes to buying and building new homes. Talk about the latest trends in design and construction process. Address any concerns people may have. After each short video, invite your followers to comment questions they want you to answer next and eventually turn it into a regular Q&A series. Thanks for stopping by! See you soon. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like.    Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

Virtual reality tech has proven to be an effective marketing tool for industries that need creative ways to showcase their products. And in real estate, VR gives potential home buyers an immersive experience into what a new home will potentially look like. It allows them to visually tour the property in 3D and on a scale that is more realistic. VR allows New Home Builders to show prospects what their finished home will look like, alleviating much of the doubt that often comes when people don’t have a tangible product to examine physically. Sales Centers and Models provide a physical experience of your home designs. However, after an event or visit, VR technology enables you to engage prospects at home because they can share their experience with friends and family. VR as a Powerful Marketing Tool VR technology is nowhere near replacing Sales Center visits or Model home tours. Today’s informed buyers expect you to help them imagine their new home in any way you can. VR is the perfect marketing tool for prospects who have visited at an Event, but are still in the consideration phase. Sharing their VR experience at home, reinforces their evolving relationship with your brand.   VR  is another way to fill the gaps in prospect’s imaginations of how big a room will feel or what a home would look like in the colors they prefer. It allows prospective buyers to move around a home to get the feel of how the rooms connect from one space to the next. It allows people to imagine what it would be like to stand in the kitchen or visualize how their furniture would look in the living room. Personalizing the VR Home Buyer Experience There’s so much potential for the technology and how it can be leveraged in selling new homes. In fact, thanks to advances in technology and the ability to customize programs, you may be able to modify experiences based on individual needs. However, your capabilities will depend on your programmer or the software you use. Rooomy is one of those technology companies that specialize in virtual staging, allowing your potential buyers to visualize any space with their choice of furniture and other household items that bring personality to a room. By creating personalized tours that allow the prospect to change the color of the walls or décor with one click, they become even more immersed in the experience. Remember, whatever VR program you use, focus on high-quality content that draws people in and leave lasting impressions. At Builder Promotions, we have VR goggles that will allow you to change the way your prospects experience a home tour dramatically. Our VR Cinema viewer with Audio, for example, transforms your smartphone into an immersive virtual reality viewer. We’ve even got eco-friendly cardboard VR glasses that make a design statement with your multi-color all-over graphic imprint. Thanks for stopping by! We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

From presentation folders to floor plans to Community brochures and signage - new home builders still use high-quality print collateral to build their business and improve brand awareness. While some people argue that print advertising is dead because they believe that everyone is shifting to digitized marketing, we know that most home shoppers still want something tangible to take home and look over as they make their decision. There’s tremendous marketing power when you combine print and digital. And diversifying your sales and marketing strategy is ultimately how you can sell more homes. Print Collateral is very targeted and aimed at keeping the builder top of mind even when shoppers are back on their screens, looking at all the competition online. Print collateral comes in various sizes and formats for every need and budget. When it comes to marketing your new home community, here are some options to consider:

• Community Brochures   
• Floor plans
• Plat Maps
• Newsletter
• Presentation folders
• Direct mail postcards
• Thank You cards
• Sales sheets
• Flyers
• Document/Warranty Portfolios

You should always have these items ready to distribute to qualified prospects. Rather than approach them and sell them on an idea, having print collateral ready gives them a visual of what you’re pitching. The best part is that it’s something they can take home with them and immediately show their spouse or family members. To strengthen relationships with realtors, provide them with plenty of print collateral they can pass on to prospects. Never be caught without material to give people you meet; it’s the best way to communicate your message visually. Prepare plenty of print collateral at every open house or event and pass them out to everyone in attendance.   If your marketing efforts were entirely digitized or paperless, you would meet prospects and ask for their email address or direct mail details; once they agree to give it to you, only then can you send them digital brochures and info sheets. However, when you are equipped with a business card, a printed brochure, a floor plan, or flyer, you’re ready to physically place something in their hand that will keep you in their thoughts. And even if they forget about you as they go on with their day, they will be reminded of your meeting and your new home community the moment they find the printed items in their bag or pocket. In a time when we have become so used to seeing things on screen, digital marketing messages easily get lost and no longer leave as much of an impact as they once did. There was a time when seeing yourself on TV was momentous; the younger generations now shrug at the thought because they know how easy it is to gain exposure on screen by simply uploading a YouTube video, streaming live on Facebook, or sharing an Instagram story. This is why print collateral is as relevant as ever and far from becoming obsolete. To an older generation, there’s nostalgia in physically holding something in print. And for the younger market who was raised in a digital world, print is a refreshing novelty. Builder Promotions recently launched BP Central Print Hub to make it super simple for Marketing Departments to consolidate their print vendors into one national wholesale solution with a top print manufacturer. The most popular printed product is the Community Presentation Folder, so we've added 6 stylish designs to our website. The outcome is simplicity and significant cost savings. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and LinkingIn.  Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey. BP Central Print Hub consolidates print collateral through our wholesale print solution that delivers quickly to all the New Home Building markets nationwide.

The disttance between new home builders and real estate professionals has closed. The fear of decreased profits due to fees and commissions had for too long kept new home builders and realtors from creating successful partnerships. Fortunately, new home builders have come to realize that realtors have the most access to a steady stream of willing buyers and are their best allies when it comes to getting their homes sold. Realtors have also learned that a new home can be a great selling opportunity for the right client. According to a recent National Association of Realtors (NAR) report, 30% of buyers find the homes they purchase from a real estate agent while 51% found it online; only 5% found their home directly from the home builder. This highlights how valuable builder-broker relationships are. While your digital marketing efforts matter, complementing them with realtor relationships is how you can get more homes sold quickly. Therefore, once you’re ready to Market a new community, you need to start focusing on partnering with top local realtors. But how? Here are ways to build powerful collaborations with the top realtors in your market: Invite Real Estate Professionals to Your Office Sometimes it’s as easy as inviting the top realtors in your area to your Sales Center for coffee or lunch. It’s also a more personalized approach and allows you more time to establish a strong foundation for a long-term relationship. Get realtors on board and relate to them by expressing your mutual passion for matching families with the right home. Beyond showing off vivid and memorable visuals of the communities you build, be prepared to answer all their questions on commissions and fees to avoid any misunderstandings down the road. Host an Open House Event Invite top realtors to your open houses with the purpose of introducing them to your best onsite agents. The reality is that realtors are more sought out by homebuyers because they know realtors are prepared to do the legwork and can present them with more options vs. an onsite Sales Associate who is solely dedicated to selling their Builder brand to meet quotas. Take Top Realtors on Personalized Model Home Tours Treat real estate professionals as you would potential homebuyers. Sell real estate professionals on the idea of why a new Home is better than purchasing a used home for certain kinds of buyers. First of all, and most importantly, it’s never been lived in and won’t demand any fixing for many years to come. An older home may be cheaper at the start; however, the costs of repairs and renovations ultimately add up. With a new home, on the other hand, homebuyers have the opportunity to be involved in the design. They can select finishes and even choose upgrades. When realtors are taken on personalized tours and given as much attention as a potential buyer would receive, they come to value new home designs. They will start to develop their own pitch which is likely inspired by yours. Are you ready to build mutually beneficial relationships with top realtors in your area? We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

Today’s home buyers are savvier than ever; they’re simply too smart to be advertised to and spend most of their time researching new homes online. If you do content marketing right, you can get Google’s attention and become the go-to resource that delivers engaging content to them at the right time. Not only can you help your prospects with their buyer’s journey, but you also establish yourself as a leader in the space of new home builders. This is exactly why a content-based approach is your best strategy to build brand loyalty. With a powerful content marketing strategy, you can increase buyer engagement, improving both the quality and quantity of your leads. Here are the top 10 content marketing sites you may not have realized give excellent content marketing tips, tricks, and secrets:

1. HubSpot

HubSpot offers advice and insights for content marketers with a focus on inbound marketing and sales. You'll also find opinion articles by industry experts.

2. Marketo

Marketo shares advice on marketing automation, content marketing, social media, email marketing, and content marketing.

3. Entrepreneur  

Are you already a fan of Entrepreneur.com? Then you will love their Women Entrepreneurs section which is devoted to female bosses. You will discover great advice, inspiration, video interviews with business leaders, and useful “how to” content.

4. Business 2 Community

Business 2 Community describes themselves as an independent online community that shares up-to-date news on marketing, social media, branding, and PR.

5. Social Media Examiner

Social Media Examiner publishes original content daily. Their posts focus on navigating your way around social media and social networking. You'll also find great advice and best practices on blogging and podcasts.

6. Buffer

The Buffer blog focuses on content marketing's social side and UX. You'll find hacks for business productivity, writing, and strategy.

7. eContent

eContent targets decision makers by featuring digital marketing articles focused on publishing, strategy, and media for businesses.

8. Curata

Curata delivers insight into content marketing strategies. You will learn best practices in content curation and articles that will allow you develop an effective content strategy.

9. Content Marketing Institute

If you're new to content marketing, Content Marketing Institute offers practical tips in a language beginners will easily understand. You will find plenty of educational "What is" pieces to help you get started on your content marketing journey.

10. MarketingProfs

MarketingProfs helps you diversify your content marketing efforts by providing insight into the vast world of marketing. You will find a plethora of sales and marketing topics - from content to customer behavior to public relations and more. We hope that these content marketing resources prove useful to your online efforts. You won't learn everything you need to know overnight, but if you make small steps each day and keep looking for new ways to create and promote your content, content marketing will become second nature in a matter of months. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like.      Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/   Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

It is no secret that the New Home Builder industry is experiencing a tight labor market. We've been observing that some of our Builder clients are investing more time in employee retention, training and development -- which makes a lot of sense. In any market, employee turnover is expensive. In a tight labor market, the impact of employee turnover is multiplied. So we are devoting today's post to a list of content resources that will enable you to take action (incrementally) to add some more employee retention tactics into your company culture.  When labor is tight, it feels like there is no time to step back and think about developing people, but it's actually more important because employees lost to a competitor are harder to replace in a tight labor market. The good news is that you can take it one step at a time and make an impact. We've scoured the digital world to see who is creating simple, actionable digital content you can use to try a few new employee engagement tactics and begin working on your employee retention program. Here's our list for today's post:

• We found ERC who is an HR Consulting firm producing excellent content. We are sharing their 100 actionable ways to retain employees. It's a perfect list to bookmark and return to weekly to add something new to your workplace culture. A small step can sometimes go a long way. 
• Construction Dive is part of the series of publications that borrow from the idea of a "deep dive" look at industries. They summarize the deep dive learning and save business professionals a ton of time. This is a short list of 5 Actionable Ideas to Attract and Retain great Construction professionals. The ideas make sense for New Home Builders too.
• If you are like most people, you may not be able to impact the total company-wide corporate program for employee engagement, but you may have a team that you lead. If you have a team, it's easy to get immersed in the daily grind and forget that there are simple, but important steps all team leaders can take to keep employees engaged. Inc. Magazine does a good job of breaking down their ideas into actionable tasks. Here's their article 9 Remarkably Effective Ways to Motivate Your Team.

Are you implementing internal branding programs? If so, you are smart! It's one of the best ways to help employees become Brand Ambassadors. Employees love receiving some of the merchandise they distribute to prospects at Community Events. Whether it's a known retail branded jacket for Construction or a creative journal gift to deliver a company-wide message from the CEO, a branded gift says you appreciate an employee and that they are part of a larger team. The cost is marginal relative to the high costs of labor and retention efforts. Several Builders welcome new employees with company branded Gear. Ask our BP Custom Shopper(tm) team about adding a small HR collection to your Builder Branded e-Store. It makes it simple for HR and Leadership to access brand gifts for employee engagement. Thanks for joining us here. Let us know if you'd like to see more of this or other content topics. We are here for you. Cheers! Leslie Bridges, Chief Blogger leslie@builderpromotions.com Our blog Marketing Blueprints is sponsored by Builder Promotions, Inc., a builder-centric solution that helps Builder Marketers consolidate purchases of branded marketing supplies and quality print collateral used to support the entire new home buyer journey. Our clients are able to spend more time creating new home buying Customers and less time managing multiple vendors.

We're sharing fresh new content about outdoor merchandising in this short post! Many of our clients are updating their Community Flags and signage to align with an increasingly more upscale aesthetic in New Home Communities, nationwide. Photos that depict the Community personality and lifestyle work well on high end Avenue Banners. Custom hardware can add a decorative element to brand flags that direct customers to the Sales Center and Models in a New Home Community. Custom branded Community marketing Flags and Avenue Banners do three important jobs for a New Home Community:

• Attract Prospects in the Area
• Identify your Brand 
• Direct Prospects to your Sales Center and Models

In our New Home Builder's Guide, we cover topics that help you think about how to get the most from this important investment in outdoor merchandising to refresh your New Home Community Streetscape.

You can find it here at: New Home Builder's Guide on our website.

  Thanks for stopping by! Cheers, Leslie Bridges, Chief Blogger   Our blog Marketing Blueprints, is sponsored by Builder Promotions, Inc., a builder-centric solution that helps Builder Marketers consolidate purchases of branded marketing supplies and quality print collateral used to support the entire new home buyer journey. Our clients are able to spend less time on vendor management and more time cultivating and nurturing new home buying prospects into happy home owners!