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As a working parent, you’ve got more than one team to collaborate with and who relies on your output. One group waits for you to develop marketing campaigns, and to work with Sales to convert prospects into happy new homeowners. They depend on you to interpret the data from your last market research analysis. And they ask for your opinion on marketing collateral. Then there’s the other team whose members depend on you to ensure the fridge and pantry are stocked. They ask for your help to build an erupting volcano for their science class. This team also relies on…

You’ve invested in the right team. Each member is passionate about new home sales. They have what it takes to establish close relationships with top-performing realtors. They know all the right questions to ask their customers while also answering financing concerns like a pro. However, no matter how enthusiastic your sales team is when they started, they can become demotivated and feel under appreciated. Remember, the sales process can be exhausting. Your sales team is continually engaging with prospects online, at the Sales Center, inside Model Homes and online again. They are fighting for the attention and focus of prospects…

Social media platforms such as Facebook, Instagram, Twitter, YouTube, and Pinterest have become valuable marketing tools used by many businesses today. They use these channels to engage with consumers and drive traffic to their websites where they can convert leads into paying customers. Once believed to be reserved for e-commerce, travel and hospitality brands, social media is now leveraged by companies across all industries – including new home builders who want to promote their communities. By creating an active presence on social media, you can gain the attention of people searching online for their first home, a move up home…

You already know how valuable blogging is to your overall digital marketing strategy. Your blog is the key to establishing yourself as a credible source of information while giving your brand a voice. And once your readers identify you as a leader in your niche, they become fans who ultimately convert into people who ask you to build a new home for them. However, creating content and publishing it on your blog is just the first phase of your content marketing efforts. Without more eyeballs on your blog, you can’t resonate with an audience big enough to develop brand awareness.…

Virtual reality tech has proven to be an effective marketing tool for industries that need creative ways to showcase their products. And in real estate, VR gives potential home buyers an immersive experience into what a new home will potentially look like. It allows them to visually tour the property in 3D and on a scale that is more realistic. VR allows New Home Builders to show prospects what their finished home will look like, alleviating much of the doubt that often comes when people don’t have a tangible product to examine physically. Sales Centers and Models provide a physical…

From presentation folders to floor plans to Community brochures and signage - new home builders still use high-quality print collateral to build their business and improve brand awareness. While some people argue that print advertising is dead because they believe that everyone is shifting to digitized marketing, we know that most home shoppers still want something tangible to take home and look over as they make their decision. There’s tremendous marketing power when you combine print and digital. And diversifying your sales and marketing strategy is ultimately how you can sell more homes. Print Collateral is very targeted and aimed…

The disttance between new home builders and real estate professionals has closed. The fear of decreased profits due to fees and commissions had for too long kept new home builders and realtors from creating successful partnerships. Fortunately, new home builders have come to realize that realtors have the most access to a steady stream of willing buyers and are their best allies when it comes to getting their homes sold. Realtors have also learned that a new home can be a great selling opportunity for the right client. According to a recent National Association of Realtors (NAR) report, 30% of…

Today’s home buyers are savvier than ever; they’re simply too smart to be advertised to and spend most of their time researching new homes online. If you do content marketing right, you can get Google’s attention and become the go-to resource that delivers engaging content to them at the right time. Not only can you help your prospects with their buyer’s journey, but you also establish yourself as a leader in the space of new home builders. This is exactly why a content-based approach is your best strategy to build brand loyalty. With a powerful content marketing strategy, you can…

It is no secret that the New Home Builder industry is experiencing a tight labor market. We've been observing that some of our Builder clients are investing more time in employee retention, training and development -- which makes a lot of sense. In any market, employee turnover is expensive. In a tight labor market, the impact of employee turnover is multiplied. So we are devoting today's post to a list of content resources that will enable you to take action (incrementally) to add some more employee retention tactics into your company culture.  When labor is tight, it feels like there…

We're sharing fresh new content about outdoor merchandising in this short post! Many of our clients are updating their Community Flags and signage to align with an increasingly more upscale aesthetic in New Home Communities, nationwide. Photos that depict the Community personality and lifestyle work well on high end Avenue Banners. Custom hardware can add a decorative element to brand flags that direct customers to the Sales Center and Models in a New Home Community. Custom branded Community marketing Flags and Avenue Banners do three important jobs for a New Home Community: Attract Prospects in the Area Identify your Brand …