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Cultivating New College Graduates into Loyal and Engaged Employees

By June 25, 2018July 24th, 2018Uncategorized
Today’s college students have been exposed to the workplace through career fairs and on-campus professional support aimed at getting them ready for work when they graduate. If you’ve hired a college graduate for the position of Division Marketing Coordinator or Marketing Assistant, you need to invest in them to cultivate engagement and loyalty to your company. Take a look at our list of tips for engaging and developing new talent in their early careers. 1. Make Them Feel Welcome Did you hire several recent college grads? Make them feel welcome at your office first. Add them to your division’s Facebook group, encourage them to stay in touch by email or phone, and make them familiar with your culture. Also, host a special event or hire a catering service and provide a welcome breakfast or lunch. 2. Nurture Your New Talent With the right kind of support, a fresh graduate has a better chance of succeeding in their job. Assign a few more experienced employees to help the new talent in transitioning to a full-time job position. Set up hands-on training and orientation programs, mentorships, and even job-shadowing to speed up their transition. This is invaluable to them, especially to those graduates who think of themselves as lifelong learners. 3. Promote Collaboration Millennials favor collaborating in small groups as much as they prefer the freedom to accomplish their own tasks. Also, when working in small groups, they can generate better ideas and be more engaged. 4. Invest in Employee Development Employee development can be aimed toward improving a particular skill in which an employee needs improvement, or related to their future career goals or new responsibilities. Employee development can be conducted through:
  • On-the-job training programs.
  • Professional organization programs (e.g., attending meetings, workshops, and education conferences).
  • Research opportunities.
  • Increased duties and responsibilities.
Employee development offers many benefits. It helps to develop and retain aspiring employees who are promotable within the organization. Who is better to hire for an open position than your current employees? They are already familiar with your customers and your day-to-day business. Include these strategies in your employee development plan, and you will manage to nurture your young employees, help them make a transition from University to the business world, and develop them to become engaged and loyal contributors to your team. Builder Promotions is thrilled to support a whole network of smart and creative Marketing Coordinators and Assistants for New Home Builders everywhere. Thanks for stopping by! See you soon. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: LinkedIn: Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

Leslie is a partner in Builder Promotions Marketing firm, a company devoted to making life better at work for the Marketing professionals who work tirelessly to deliver New Home Communities that provide a place for families to live and thrive. She loves being a Mom and keeps a suitcase packed for the next travel adventure with her family.

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