Retaining Your Top Talent in a Tight Job Market

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In new construction, HR departments face issues such as shortage of both construction and professional staff. Many people left the new home building industry in 2008, and when the market stabilized and started growing again, new home builders faced a labor shortage. This kind of environment makes it essential to retain top talent. Everyone knows it’s far more cost-effective to retain great employees than to have to train new ones. So, what are new home builders doing today to retain their top talent? Take a look at some of the best strategies that will ensure you retain your most qualified in-house talent. 1. Maintaining Overall Job Satisfaction To create teams who want to remain in a high performing setting and work together, you need to employ staff with both technical and interpersonal skills in mind. The job demand is high, so people employed in construction are not as worried about their job security as they were six years ago. However, that doesn’t mean everyone feels secure about their job. Most employees in today’s market will talk to a Recruiter if they call. You need to provide a good work-life balance, competitive benefits, and healthy team environment to make your staff confident and satisfied with their connection to your company. 2. Provide a Clear Career Path Unlike passive employees (those satisfied with their current job position), active employees will seek growth opportunities. In other words, they want to see whether there’s room for career advancement. Talk to them about their career plans or goals and create career paths and individual development plans. You need to know where your employees want to go and find ways to help facilitate that growth. 3. Build a Feedback Culture Millennials don’t want to spend their working life in a company that is organized top-down. Today it is about clear communication and building and nurturing quality relationships. Be sure to provide honest feedback but also ask for it. It will allow your employees to feel like they’re an integral part of your team and that their opinion matters. Reach out to them for ideas, engage them to help you with initiatives, and you will earn their trust and energy. 4. Empower Your Employees to Succeed As a leader, you need to find the perfect balance between being the leader and having confidence in your staff to meet and exceed your expectations. With strict timelines and budgets, frequent changes, and many moving parts, this is very difficult. No one likes to be micromanaged, but you can’t avoid it entirely and leave everything unsupervised. Have the protocols in place but also empower and motivate your team to succeed. 5. Praise and Reward Don’t focus on praising only those who show the best results. In that case, other employees will easily get demotivated and stop giving their best. Give competitive salaries, have your incentives in check, and provide non-cash rewards. Throw a small party, take employees to lunch, or take them for a team building activity. The construction job market is tight, so you need to be creative and think outside the box to retain your top talent. Competitive benefits and salaries are always among the key factors, but there’s more you can do to inspire employees to stay connected to your brand. Think of ways to improve their work-life balance, provide innovative benefits, build trusting relationships, and work to keep your communications clear and authentic. Check out www.builderpromotions.com for gifts you can brand to reward and recognize employees and teams who consistently meet their goals or contribute to innovation and growth. Thanks for stopping by! See you soon. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

The Power of Thank You.

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The other day I heard one of our supply chain reps was transitioning to another job. I wanted to send him a thank you note for doing so much to support our company's mission while he managed our account.  He wrote back that he was "speechless" and thanked me for the taking time to say "Thanks". Is it that rare that he is appreciated? I hope not, but it got me thinking about the power of Thank You. It's something that should be on our daily list of priorities. Small gratitudes are delivered through these two words, and they can create a positive momentum in the workplace and at home. I started thinking about where we have opportunities to say thank you. This is my list  -- what's yours?
  • Thank you is a word you can teach any toddler, and they benefit from the effect it has on parents, teachers and friends alike.
  • Thank you lets the person who held the door open know that you appreciate the gesture and that manners do matter (like their Mother taught them!).
  • Thank you tells an employee you don't take them for granted, and you notice they care about your company or project as much as you do.
  • Thank you, gives hope to an airline employee being tested by demanding travellers during busy summer travel. They want to get home to their family too!
  • Thanking your child for doing their part at home, tells them you noticed their small and important efforts to help.
  • Thanking your friends for hikes, lunch, movies, coffee, golf, good jokes, reinforces the importance of your connection even if you haven't seen them as much as you'd like.
  • Thank anyone who makes it easier for you to deliver value to your customers. You couldn't do your job without them.
  • Thank your Customers. They ARE your business.
  • Thank prospects.  They are your future customers!
  • Thank the property maintenance person at your child's school. They are true unsung heroes and often gentle rockstars of a school community.
  • If you thank people enough, you know that gratitude is contagious, and it creates positive momentum in your day.
So if you have wanted to thank someone for anything, tell them! It's never too late. Email them, send a card, call them, Snapchat them, send a Facebook message, text them, or just look them in the eye and say thank you.  It's good for business, and it's good for life. Practice random acts of gratitude. The team at Builder Promotions is incredibly grateful to all of our clients and partners nationwide. And, we appreciate every single minute new prospects spend on our website getting to know us too. We would not be where we are without all of you.thank-you-rocks-award   We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers, many of whom are very generous with their appreciation. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.      

How Working Parents Can Gain Better Control and Increase Workplace Productivity

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As a working parent, you’ve got more than one team to collaborate with and who relies on your output. One group waits for you to develop marketing campaigns, and to work with Sales to convert prospects into happy new homeowners. They depend on you to interpret the data from your last market research analysis. And they ask for your opinion on marketing collateral. Then there’s the other team whose members depend on you to ensure the fridge and pantry are stocked. They ask for your help to build an erupting volcano for their science class. This team also relies on you make sure they make it to soccer practice on time and find their favorite hat. This team supports you most and love you for doing what you do. And it’s this team that makes everything you do every single day worth it. You don’t want to let either team down. Every day, you work through the guilt of not devoting enough time to your kids as much as you wish as well as consistently deliver your best output at work. You take on the challenges of juggling both responsibilities but always battle with the voice in your head that tells you that you should be doing more. It’s understandable why parents often feel they are losing control. You’re certainly not alone. In fact, according to a Pew study, 41% of working moms said that parenting made it challenging for them to move ahead in their career; 4 out of 10 admitted that they always felt rushed. Fortunately, there are simple yet powerful techniques that every working parent can adopt to help them stay focused and increase productivity. Here’s how: Define Your Long-Term Goals What direction is your personal and professional life headed? Without a goal to work towards, you’re working day to day without any real path which can lead to burnout. Think about what future success means to you; it’s different for everyone. Be Wise with Your Time When you have a purpose, you don’t need to clutter your calendar with items that don’t align with meeting your goals. Invest your energy on worthwhile projects. Focus your marketing efforts on channels the analytics show to be most effective. And when it comes to personal errands and household chores, delegate. Stick to a Schedule Plan in advance and set guidelines. Explain to your family that it’s important that they respect your time at work. Calls to you when you’re at the office should be limited to what you’ve agreed requires an interruption at work. As a parent, you might feel weird scheduling time to spend with your kids. However, you will find that it not only helps develop a healthy routine, but it gives your children something to look forward to. Rather than feel embarrassed by it, think of it as a declaration and commitment that no one and nothing, especially anything work-related, can interfere with the time you have devoted to your family. Keep a List As a driven person, unfinished tasks will nag you until completed. By keeping a list, you get the satisfaction of ticking off finished items and moving on to the next. Lists help you maintain control. They help you feel fulfilled when you follow them, allowing you to see how much you’ve accomplished. When it comes to your children and career, evaluate the boundaries and define where the lines of distinction should be established and when you can allow them to blur. There will always be times when your mind momentarily shifts to work when you are at home, or you think of your children while at the office. The key is to try to be present and actively engaged in the moments that align with reaching your personal and professional goals. Thank for stopping by! We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers, many of whom balance family and work with incredible grace. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

5 Ways to Motivate Your New Home Builder Sales Team

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You’ve invested in the right team. Each member is passionate about new home sales. They have what it takes to establish close relationships with top-performing realtors. They know all the right questions to ask their customers while also answering financing concerns like a pro. However, no matter how enthusiastic your sales team is when they started, they can become demotivated and feel under appreciated. Remember, the sales process can be exhausting. Your sales team is continually engaging with prospects online, at the Sales Center, inside Model Homes and online again. They are fighting for the attention and focus of prospects who have visited a community and go home to search online again. They’re making proposals, offering incentives, and negotiating sales and shepherding new home buyers through the new home building process. And once they’ve closed the deal, their work isn’t done; they need to provide customer care and be of service after the purchase. Fortunately, there are ways to fortify your sales team. You can reignite their passion while also encouraging them to work together as a team to achieve results rather than stick to an every-man-for-himself mentality. Here’s how: 1. Be Transparent   When you open up your sales tracking metrics, the entire team sees who is doing well. Not only will it give your top performer a morale boost, but it will inspire the others to achieve that same level of success. When they see that those numbers are achievable, they can’t make excuses for why they’re not hitting them. 2. Offer Incentives Incentives work for everyone; not just your customers. Incentives can be in the form of a specified percentage per sale, a vacation package, time off, or something else valuable that is worth working towards achieving. The incentive shouldn’t be only one prize that whoever hits the target first wins; it should be something they can all gain once they’ve hit their goal. It ensures no one gives up on meeting their target once someone has already won. 3. Eliminate Ambiguity You want teams to work together but also don’t want the chaos that comes with confusing who is responsible for what or who gets credit for converting a lead. For example, how do you assign sales reps to leads generated from your social media marketing? You need a structure defining who can establish the first contact, and make inquiries through post comments or private message. Without this, you would have a situation where everyone will step over each other. In this case, the natural competitive nature of people can cause a rift in the team. To avoid this and to keep your team motivated, be clear about sales territories and what would be considered crossing over boundaries. 4. Share Best Practices When sales reps are too focused on achieving sales superstar status, they become so competitive that they keep their strategies to themselves. It’s up to leadership to manage this behavior and create a company culture that supports each other’s success. It sounds obvious, but many managers are sales-centric rather than customer-centric. If Sales is organized around creating a great customer experience, the team has a common goal and it provides a reason to share best practices which lead to more sales. While professional training is great, it demands a dedicated budget. Until you have it, your team should meet regularly and share experiences. Role play with sale scenarios. Learn from each other. 5. Make Sales Meetings Fun There is nothing that motivates more than a meeting that focuses on the targets you have met or exceptional sales performance. You haven’t pulled off a successful sales meeting if no one is cheering about the achievements. Ending meetings on a high note leaves everyone feeling charged and excited to hit their quotas. Thank for stopping by! See you soon. Cheers! Leslie Bridges, Chief Blogger Marketing Blueprints is sponsored by Builder Promotions. Builder Promotions is a complete solution of branded products and print collateral that support the entire new home buyer journey. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

6 Great Ways to Promote Your New Home Communities Through Social Media

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Social media platforms such as Facebook, Instagram, Twitter, YouTube, and Pinterest have become valuable marketing tools used by many businesses today. They use these channels to engage with consumers and drive traffic to their websites where they can convert leads into paying customers. Once believed to be reserved for e-commerce, travel and hospitality brands, social media is now leveraged by companies across all industries – including new home builders who want to promote their communities. By creating an active presence on social media, you can gain the attention of people searching online for their first home, a move up home or an Active Adult Lifestyle Community that inspires them. Home builders aren't just using social media to promote their brand and drive traffic to their website; they're using it to connect with existing customers and nurture relationships. These homeowners ultimately become brand advocates who go on to speak highly of their experiences, unintentionally marketing your brand for you. And as we all know; word-of-mouth marketing remains the most potent form of marketing. According to a Nielsen Global Trust in Advertising report, 92% of consumers say they trust recommendations made by family and friends, above all other forms of advertising. Here are six ways you can boost your brand and promote your new home communities through social media: 1. Create Great Visuals Social media platforms like Instagram and Pinterest are highly-visual. People in the market for a home search these channels to be inspired by a lifestyle. Invest in professional photography that best showcases your rooms and floor plans. Don’t forget to include lifestyle images of the community that will leave a lasting impression on your social media audience and spark their imagination for the life they could live in one of your communities.    And when you post professional, high-quality images on these platforms, you give your target audience a memorable visual of what life in your community will be like.   2. Go Behind the Scenes Use Facebook Live or Instagram Stories to give your audience a peek into what goes on during construction. Give the people behind the success of each home a face by giving them some screen time. Let them talk about their expertise and what they love most about building people’s dream homes. When your audience sees how much positivity goes into each home build, they come to appreciate the process more and realize it takes a community to build a community. 3. Invite Engagement Asking your follower’s questions sparks interest and gets your audience involved. Invite your audience to tag a friend who might appreciate your post. Use your branded hashtag consistently to help fans find you easily. Add popular hashtags that are relevant to your post which you can also use to find people who you can engage in conversation that will lead them back to your social media profile.   4. Promote Your Website Lead traffic to your website by promoting your blogs on social media. Encourage people to click and share by using a compelling headline and a good thumbnail image. 5. Humanize Your Brand Introduce your social media followers to people who are either already living the dream in one of your communities or waiting for their new home to be built. You can use either user-generated content or ask existing homeowners if you can interview them. It is probably the only time where professional photography shouldn’t be an option. You want to keep these posts honest and genuine. 6. Answer FAQs with Video Shoot short videos that you can post on YouTube, Twitter, LinkedIn, Facebook, and Instagram. Answer the most frequently asked questions when it comes to buying and building new homes. Talk about the latest trends in design and construction process. Address any concerns people may have. After each short video, invite your followers to comment questions they want you to answer next and eventually turn it into a regular Q&A series. Thanks for stopping by! See you soon. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like.    Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

Top 5 Ways to Increase Traffic to Your New Home Builder Blog

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You already know how valuable blogging is to your overall digital marketing strategy. Your blog is the key to establishing yourself as a credible source of information while giving your brand a voice. And once your readers identify you as a leader in your niche, they become fans who ultimately convert into people who ask you to build a new home for them. However, creating content and publishing it on your blog is just the first phase of your content marketing efforts. Without more eyeballs on your blog, you can’t resonate with an audience big enough to develop brand awareness. What you need is to increase traffic to your blog so you can attract hot leads to your site. Here’s how: 1. Social Media Facebook remains the largest social media platform on the planet with its 2.20 billion monthly active users. Instagram now has 800 million users and growing. Twitter can still boast 330 million monthly active users while LinkedIn’s community of users has reached the half billion mark. You can’t ignore the influence that social media has and why marketers don’t hesitate to leverage it. Promote each blog you publish across all your social media channels Facebook, LinkedIn, Twitter, Instagram, and Pinterest. You should also have a link to your blog on your social media profiles. Each time you publish a new blog, you can post a related image on Instagram with a caption that says the link to the full story can be found on your bio; don’t forget to update the website link on your Instagram bio each time you publish a new article. As for Twitter, Facebook, and LinkedIn, it’s as easy as posting a teaser and a link to the blog post. 2. LinkedIn Groups As an active member of a targeted LinkedIn Group, you have access to a vast audience that will be directed back to your blog whenever you share articles and links. LinkedIn’s targeting capabilities allow you to gain high-quality engagement by targeting based on the LinkedIn groups you belong to. You can target consumer groups by filtering by region and homebuying segments such as Millennials, Gen X, Early Boomers, and Late Boomers. Not only are you being helpful by providing relevant and compelling resources, but you’re also driving traffic to your blog. 3. Facebook Groups Facebook Groups can get you more traction on your blog because you’re reaching an active community which you’ve already fostered a relationship with. However, don’t expect to join a Facebook group and promote your blog thinking people will immediately flock to it. For people to be interested in your posts, you have to prove yourself worthy of their attention. Be an active community member who engages; like, comment, and even share other user’s content. And if you’re lucky, they will not only click the link to your blog and read it, but they will share it. 4. Guest Posting Guest posting is an excellent way to expand your brand’s reach, improve brand awareness, generate traffic and even backlinks, raising the value of your blog to search engines. Writing and publishing an article on someone else’s blog means tapping into an already-established community who can benefit your brand. When you get the opportunity to guest post, don’t forget to promote it on all your channels and thank the blog who welcomed you as a guest. 5. Newsletters Get people to sign up for your newsletter by offering a freebie and a promise to keep them up-to-date on industry news. Sending newsletters to an email list of people who have already shown interest in your brand is a smart way to bring them back to your site. Choose your highest-performing blog posts and showcase them in your weekly or monthly newsletters. Thank for stopping by! See you soon. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

Using Virtual Reality To Increase Sales And Improve The New Home Buyer Experience

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Virtual reality tech has proven to be an effective marketing tool for industries that need creative ways to showcase their products. And in real estate, VR gives potential home buyers an immersive experience into what a new home will potentially look like. It allows them to visually tour the property in 3D and on a scale that is more realistic. VR allows New Home Builders to show prospects what their finished home will look like, alleviating much of the doubt that often comes when people don’t have a tangible product to examine physically. Sales Centers and Models provide a physical experience of your home designs. However, after an event or visit, VR technology enables you to engage prospects at home because they can share their experience with friends and family. VR as a Powerful Marketing Tool VR technology is nowhere near replacing Sales Center visits or Model home tours. Today’s informed buyers expect you to help them imagine their new home in any way you can. VR is the perfect marketing tool for prospects who have visited at an Event, but are still in the consideration phase. Sharing their VR experience at home, reinforces their evolving relationship with your brand.   VR  is another way to fill the gaps in prospect’s imaginations of how big a room will feel or what a home would look like in the colors they prefer. It allows prospective buyers to move around a home to get the feel of how the rooms connect from one space to the next. It allows people to imagine what it would be like to stand in the kitchen or visualize how their furniture would look in the living room. Personalizing the VR Home Buyer Experience There’s so much potential for the technology and how it can be leveraged in selling new homes. In fact, thanks to advances in technology and the ability to customize programs, you may be able to modify experiences based on individual needs. However, your capabilities will depend on your programmer or the software you use. Rooomy is one of those technology companies that specialize in virtual staging, allowing your potential buyers to visualize any space with their choice of furniture and other household items that bring personality to a room. By creating personalized tours that allow the prospect to change the color of the walls or décor with one click, they become even more immersed in the experience. Remember, whatever VR program you use, focus on high-quality content that draws people in and leave lasting impressions. At Builder Promotions, we have VR goggles that will allow you to change the way your prospects experience a home tour dramatically. Our VR Cinema viewer with Audio, for example, transforms your smartphone into an immersive virtual reality viewer. We’ve even got eco-friendly cardboard VR glasses that make a design statement with your multi-color all-over graphic imprint. Thanks for stopping by! We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

How to Market Your Homes Using Print Collateral in A Digital Age

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From presentation folders to floor plans to Community brochures and signage - new home builders still use high-quality print collateral to build their business and improve brand awareness. While some people argue that print advertising is dead because they believe that everyone is shifting to digitized marketing, we know that most home shoppers still want something tangible to take home and look over as they make their decision. There’s tremendous marketing power when you combine print and digital. And diversifying your sales and marketing strategy is ultimately how you can sell more homes. Print Collateral is very targeted and aimed at keeping the builder top of mind even when shoppers are back on their screens, looking at all the competition online. Print collateral comes in various sizes and formats for every need and budget. When it comes to marketing your new home community, here are some options to consider:
  • Community Brochures   
  • Floor plans
  • Plat Maps
  • Newsletter
  • Presentation folders
  • Direct mail postcards
  • Thank You cards
  • Sales sheets
  • Flyers
  • Document/Warranty Portfolios
You should always have these items ready to distribute to qualified prospects. Rather than approach them and sell them on an idea, having print collateral ready gives them a visual of what you’re pitching. The best part is that it’s something they can take home with them and immediately show their spouse or family members. To strengthen relationships with realtors, provide them with plenty of print collateral they can pass on to prospects. Never be caught without material to give people you meet; it’s the best way to communicate your message visually. Prepare plenty of print collateral at every open house or event and pass them out to everyone in attendance.   If your marketing efforts were entirely digitized or paperless, you would meet prospects and ask for their email address or direct mail details; once they agree to give it to you, only then can you send them digital brochures and info sheets. However, when you are equipped with a business card, a printed brochure, a floor plan, or flyer, you’re ready to physically place something in their hand that will keep you in their thoughts. And even if they forget about you as they go on with their day, they will be reminded of your meeting and your new home community the moment they find the printed items in their bag or pocket. In a time when we have become so used to seeing things on screen, digital marketing messages easily get lost and no longer leave as much of an impact as they once did. There was a time when seeing yourself on TV was momentous; the younger generations now shrug at the thought because they know how easy it is to gain exposure on screen by simply uploading a YouTube video, streaming live on Facebook, or sharing an Instagram story. This is why print collateral is as relevant as ever and far from becoming obsolete. To an older generation, there’s nostalgia in physically holding something in print. And for the younger market who was raised in a digital world, print is a refreshing novelty. Builder Promotions recently launched BP Central Print Hub to make it super simple for Marketing Departments to consolidate their print vendors into one national wholesale solution with a top print manufacturer. The most popular printed product is the Community Presentation Folder, so we've added 6 stylish designs to our website. The outcome is simplicity and significant cost savings. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and LinkingIn.  Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey. BP Central Print Hub consolidates print collateral through our wholesale print solution that delivers quickly to all the New Home Building markets nationwide.

How To Build Relationships With Top Realtors In Your Market

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The disttance between new home builders and real estate professionals has closed. The fear of decreased profits due to fees and commissions had for too long kept new home builders and realtors from creating successful partnerships. Fortunately, new home builders have come to realize that realtors have the most access to a steady stream of willing buyers and are their best allies when it comes to getting their homes sold. Realtors have also learned that a new home can be a great selling opportunity for the right client. According to a recent National Association of Realtors (NAR) report, 30% of buyers find the homes they purchase from a real estate agent while 51% found it online; only 5% found their home directly from the home builder. This highlights how valuable builder-broker relationships are. While your digital marketing efforts matter, complementing them with realtor relationships is how you can get more homes sold quickly. Therefore, once you’re ready to Market a new community, you need to start focusing on partnering with top local realtors. But how? Here are ways to build powerful collaborations with the top realtors in your market: Invite Real Estate Professionals to Your Office Sometimes it’s as easy as inviting the top realtors in your area to your Sales Center for coffee or lunch. It’s also a more personalized approach and allows you more time to establish a strong foundation for a long-term relationship. Get realtors on board and relate to them by expressing your mutual passion for matching families with the right home. Beyond showing off vivid and memorable visuals of the communities you build, be prepared to answer all their questions on commissions and fees to avoid any misunderstandings down the road. Host an Open House Event Invite top realtors to your open houses with the purpose of introducing them to your best onsite agents. The reality is that realtors are more sought out by homebuyers because they know realtors are prepared to do the legwork and can present them with more options vs. an onsite Sales Associate who is solely dedicated to selling their Builder brand to meet quotas. Take Top Realtors on Personalized Model Home Tours Treat real estate professionals as you would potential homebuyers. Sell real estate professionals on the idea of why a new Home is better than purchasing a used home for certain kinds of buyers. First of all, and most importantly, it’s never been lived in and won’t demand any fixing for many years to come. An older home may be cheaper at the start; however, the costs of repairs and renovations ultimately add up. With a new home, on the other hand, homebuyers have the opportunity to be involved in the design. They can select finishes and even choose upgrades. When realtors are taken on personalized tours and given as much attention as a potential buyer would receive, they come to value new home designs. They will start to develop their own pitch which is likely inspired by yours. Are you ready to build mutually beneficial relationships with top realtors in your area? We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/ Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

Top 10 Content Marketing Sites You May Not Be Using

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Today’s home buyers are savvier than ever; they’re simply too smart to be advertised to and spend most of their time researching new homes online. If you do content marketing right, you can get Google’s attention and become the go-to resource that delivers engaging content to them at the right time. Not only can you help your prospects with their buyer’s journey, but you also establish yourself as a leader in the space of new home builders. This is exactly why a content-based approach is your best strategy to build brand loyalty. With a powerful content marketing strategy, you can increase buyer engagement, improving both the quality and quantity of your leads. Here are the top 10 content marketing sites you may not have realized give excellent content marketing tips, tricks, and secrets:
  1. HubSpot
HubSpot offers advice and insights for content marketers with a focus on inbound marketing and sales. You'll also find opinion articles by industry experts.
  1. Marketo
Marketo shares advice on marketing automation, content marketing, social media, email marketing, and content marketing.
  1. Entrepreneur  
Are you already a fan of Entrepreneur.com? Then you will love their Women Entrepreneurs section which is devoted to female bosses. You will discover great advice, inspiration, video interviews with business leaders, and useful “how to” content.
  1. Business 2 Community
Business 2 Community describes themselves as an independent online community that shares up-to-date news on marketing, social media, branding, and PR.
  1. Social Media Examiner
Social Media Examiner publishes original content daily. Their posts focus on navigating your way around social media and social networking. You'll also find great advice and best practices on blogging and podcasts.
  1. Buffer
The Buffer blog focuses on content marketing's social side and UX. You'll find hacks for business productivity, writing, and strategy.
  1. eContent
eContent targets decision makers by featuring digital marketing articles focused on publishing, strategy, and media for businesses.
  1. Curata
Curata delivers insight into content marketing strategies. You will learn best practices in content curation and articles that will allow you develop an effective content strategy.
  1. Content Marketing Institute
If you're new to content marketing, Content Marketing Institute offers practical tips in a language beginners will easily understand. You will find plenty of educational "What is" pieces to help you get started on your content marketing journey.
  1. MarketingProfs
MarketingProfs helps you diversify your content marketing efforts by providing insight into the vast world of marketing. You will find a plethora of sales and marketing topics - from content to customer behavior to public relations and more. We hope that these content marketing resources prove useful to your online efforts. You won't learn everything you need to know overnight, but if you make small steps each day and keep looking for new ways to create and promote your content, content marketing will become second nature in a matter of months. We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like.      Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: Facebook.com/builderpromotions LinkedIn: https://www.linkedin.com/company/builderpromotions/   Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.