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Every company has different requirements when it comes to graphic design. What kind of graphics do you need? Business cards, Facebook Ads, social media graphics, professional website or logo design, and print collateral? Your vision is critical to your business, so finding the right graphic designer who specializes in the type of graphics you need is quite essential. Do You Need A Designer? The first thing to know is whether it’s the right time to hire a designer. If you never had a complete visual solution for your brand, but now you want to create a visual identity that communicates…

These days, every business presentation revolves around creative and visually-appealing designs that push the envelope and merge beautifully with the compelling, brand-specific content. This is especially true now that our marketing assets are often first encountered online in their digital form. Wasn’t Design Relevant Before the Digital Era, Too? Yes, it was. Beautifully designed marketing materials always had their spot in collateral, but now are more prominent and valuable. The times are quick, and so are the demands on marketing to keep pace. On the one hand, designers are more pressured and challenged than ever to keep up with the…

It’s a tight labor market and everyone is thinking about employee retention. Today, smart employers are doing everything in their power to keep their employees engaged and satisfied. From paying competitive wages to offering big perks, the focus is on actively shifting to employee satisfaction more than ever. There’s is a lot of content about the small extras. This post is devoted to some of the bigger extras and perks that let employees know you are sensitive to their work/life balance. If you are running a team, and want to keep your people happy, here are a few ideas on…

Whoever’s running a business knows that (happy) employees are the core of every growing company. However, keeping an employee happy is much more than a paycheck. In the era of Millennial-run entrepreneurship, where young professionals move through jobs more often, it’s more of a challenge to keep great talent.When your budget’s too thin for employee perk extravaganza, what do you do to motivate and retain your team members? Here are five low-cost ideas that will help you show your employees how valuable they are to the firm: 1. Remote Work Our definition of “the office” has changed. Stay current and…

This year’s Google Marketing Live was a huge success, and some exciting new features coming to Google ads were announced. We have decided to present you with a few keynotes that could affect the way New Home Builders use their advertising platforms as well as how they can optimize these new updates to make their marketing initiatives more effective and smarter. To meet the growing consumer needs, Google made the updates to deliver experiences that add worth and are personal – to be trustworthy, transparent, and valuable. Simpler experiences, stronger collaborations, and better results are what Google promises to its…

Any digital marketing campaign should be treated as an investment, and the best way to tie it to your business performance is with ROI (Return on Investment.) gital marketers can track each action they take, as well as the results they produce. However, it is not as easy as it sounds, because there are so Dimany variables attributed to digital marketing results. Cost Per Lead Whether your digital marketing efforts are profitable or not, you can get a general sense by tracking cost per lead (it’s usually associated with paid advertisements.) Cost Per Lead is calculated in Google AdWords or other…

Partner marketing includes establishing mutually beneficial relationships between your business and other businesses – brands, communities, or publishers. But who’s who in that relationship? It’s simple – you are the one who pays for sales and traffic driven by your partners. And thanks to both, first-time marketers creating their first partnerships, and experienced partner marketing teams, this has become a fast-growing sector of marketing. However, what if your marketing partnership doesn’t produce the results you need? Every digital marketing strategy and marketing partnership is different, but there are certain things that a partnership must bring to the table. Otherwise, you…

Branded Associate apparel is a way to help your teams deliver a streamlined look and feel that complement the Sales Center environment. Branded work gear can do the same to differentiate a New Home Builder brand on the construction site. We've just published our BP Apparel Collection for 2019. It's full of corporate and consumer trends that will help you update and refresh your team's look, onsite.  Trends that you will see in this collection are building on contemporary styling and fabrics that are wearable. Employees feel great wearing apparel that they would buy themselves. Retail brands, like Nike, are…

The time for organizing and hosting a new home community event has come. You are looking for a venue, deciding on the right date, and thinking about ways to get prospective home buyers to attend. Ensuring that plenty of attendees will come is key to a successful event. Here are 4 tips for generating excitement and building traffic for your Communities. 1. Video Trailer Invitation Visual content is the preferred content format because people notice and remember video content more than other content forms. Create a video trailer about your event that’s smart, interesting, and inviting. Post it on social media and…

A brand can be seen as the personification of your business. It is what your customers think and feel about you. A brand has its image and voice, just like a person. And if we can say that building a brand means humanizing your business, it’s also safe to conclude that, like any real person, a brand cannot stay the same forever. A brand is a dynamic entity which needs to evolve, so every once in a while, companies need to stop and think about whether they need to refresh and update their brands. The most dangerous pitfall to avoid…