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Hiring a Great Graphic Designer

Every company has different requirements when it comes to graphic design. What kind of graphics do you need? Business cards, Facebook Ads, social media graphics, professional website or logo design, and print collateral? Your vision is critical to your business, so finding the right graphic designer who specializes in the type of graphics you need is quite essential.
  1. Do You Need A Designer?
The first thing to know is whether it’s the right time to hire a designer. If you never had a complete visual solution for your brand, but now you want to create a visual identity that communicates with your customers, then it’s time. Also, you should consider hiring a designer if your visual solutions need an upgrade. Before you make a move, evaluate your requirements.
  1. Set a Budget
Before anything, you need to be clear about what is the job of the designer. Once you have decided that, you should make an estimate about the money you’re ready to invest in your graphic designer. Remember that having no designer at all is as bad as hiring someone who will burn your pocket. Set your budget limit and work your way within it to find a professional that suits your standard and taste.
  1. Create a Design Brief
If you can’t put all your graphic design needs in the form of a design brief, there’s no use of creating a budget or having clear expectations in your mind. What is a design brief? It is a document that contains all your company details, its target audience, and your desires and expectations of graphic design within a previously set budget. When briefing about your mission, vision, target audience and goals be sure to be genuine and provide as much detail as possible.
  1. Look and Compare Portfolios
A portfolio is what gives the best picture of a graphic designer’s skills and experience. You can’t wholly rely on them, but it will help you discard about half of the applications based on an applicants’ portfolios. A graphic designer that doesn’t have an online portfolio might not be a choice for you because it can mean that they’re not Internet-friendly, which is not a good sign.
  1. Cross-Checks Their Client’s Testimonial
Whether a designer is professionally competent and has a good work ethic can be seen in previous clients testimonials. However, you should always cross-check and look closely at their testimonies, because many of them exchange testimonials, with both sides saying precisely what the other wants.
  1. Examine the Experience
Work experience matters a lot. A designer will have a better insight into your design brief if they have many years of working with different clients and on various projects. Only an experienced designer would know how to convey the desired business message, create a new logo, or create imagery that brings your print collateral to life and helps market your new home communities. When you lay out your service requirements, reach out to BP Digital. With more than 15 years of experience in the industry, we specialize in providing visual solutions for New Home Builders, helping them create the best possible corporate print collaterals – presentation folders, community and event brochures, floor plans, document portfolios, and directional signs.   Thanks for stopping by and hope to see you soon! We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers. We are tweeting, pinning, posting, writing and Linking In. Here’s where you can find and follow us. Twitter: @HomebuilderMktg Instagram: @builderpromotions Pinterest Board: Fun, Creative, Useful Gift Ideas Facebook: LinkedIn: Our blog sponsored by Builder Promotions, Inc., is a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

Leslie is a partner in Builder Promotions Marketing firm, a company devoted to making life better at work for the Marketing professionals who work tirelessly to deliver New Home Communities that provide a place for families to live and thrive. She loves being a Mom and keeps a suitcase packed for the next travel adventure with her family.

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