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When a customer has waited patiently for their new home to be completed, move-in day is a BIG deal. It marks the delivery of a gorgeous and thoughtfully designed product, and it's the final milestone in the new home buyer journey. The transformation of a house into a home begins on move-in day when new home owners begin to make the house their own. It's also the point at which New Home Builders can begin the post-sale relationship that is so important to retaining brand loyal home buyers as their home and lifestyle needs evolve. The welcome home experience is…

It's Fall already and our Gift Set Solutions are a big hit, so we are sharing the Look Books to inspire anyone with Marketing Events in the 4th quarter.   "Presentation ready" is a term that is resonating with everyone. It's the idea that you can eliminate the busy work of packaging brand gift bags during the time-pressed days leading up to customer events. The Gift sets in the style guides below,

Today is Thursday,  and as I drink my coffee and check email I allow myself the joy of anticipating the weekend ahead. Full disclosure, my favorite two days of the week are Saturday and Sunday. I love the weekend! I’m pretty sure I’m not alone in that. I also love my job and I appreciate the fact that I am in a business where I support amazing marketing professionals who are devoted to helping consumers create memories in a new home. What makes me happy about supporting our clients is that in addition to a more than full-time job, most…

This blog post is devoted to the Marketers who are dreamers and visionaries who wish they had more time to be creative in service of their prospects and customers.  I don't know about you, but sometimes I wish I had more people to give wings to all my creative ideas.  It's often hard to find the time to fully develop and implement a vision. I usually need help. Fortunately for my work-related ideas, our supply chain is a universe of worldwide resources that collectively have the ability to help turn creative visions into tangible brand product solutions. The sky is…

Welcome to our Blog! We're glad you stopped by.  The other day at work, I went from feeling really stressed and overly-busy to happy and relaxed in the course of an hour. This may sound like the start of a blog post about workplace stress reducers. Please stay with me. The stress reducing activity was unexpected. Surprisingly, the activity that prompted my feeling so good was a seemingly tedious task to call 17 business unit clients about the shipping status of their orders (unplanned on a very busy day and on top of our regular system for updating clients). It…

It's summer time and our clients are all asking about outdoor themed gifts to create memorable experiences at New Home Community marketing events. Whether it's a farmer's market, live music, BBQ, Yoga in the park, or an outdoor themed Open House, our clients are looking for lifestyle gift items that extend the brand experience long after an event finishes. The team at Builder Promotions has been searching for pre-packaged Gift Sets because time is scarce for our busy clients and we know that the closer we can get a brand gift to "presentation ready", the easier it is for clients…

We've just sent out our Spring Selling Season post delivering Marketing inspiration to help you make connections with new home buying prospects. We know you are thinking about how to optimize the busy spring home shopping season because we are receiving daily requests for Event ideas, Flag and Welcome mat refresh supplies, Welcome Home gift updates and creative ideas for engaging large Realtors in your markets. In our email you can view the following four Marketing Guides which have been designed to help you turn your brand touches into memorable brand experiences. Home Builder Event Marketing Ideas Guide Realtor Engagement…

Builders are updating their brands, launching new mortgage services, innovating smart home platforms and finding creative ways to deliver customer experiences in their markets at a brisk pace. Here are some of our favorites: Taylor Morrison - Dorothy Mortgage Technology D.R. Horton - Home is Connected - Smart Home Platform TRI Pointe Homes - Smart Home Innovation HomeSmartR Minto Homes Post-Sale Experience Mastercaresm Ashton Woods Inspiration Collection - Realtor Program Our large builder clients are almost always in "launch mode" for a new service or experience, Community or Corporate brand update. All of these require a consistent brand message when they are…

When the Lot a home buyer has purchased is transformed into the inspiring new home they will live in for years to come, it's time to celebrate!Saying "Welcome Home" on move-in day happens in many small ways that weave together to create an unforgettable experience for new home builder customers. The "Welcome Gift" that sits on the counter in the kitchen, on the dining room table with flowers, or delivered by the Sales team, is a piece of the welcome experience design. We're excited about the 30+ new welcome home gift ideas we've just added to our Welcome Home e-Store.…

It's almost October and our amazing builder marketing clients are already thinking about how to recognize employees and thank customers and trade partners during the upcoming holiday season. Ultimately everyone has the same goal. We want to convey gratitude to the people who have mattered to our companies this year. The challenge for most Marketers is this: How do you send a holiday brand touch that is all at once professional, creative and warm? How do you authentically demonstrate your gratitude as a brand? Words matter, and without them, a gift can seem impersonal. A handwritten or printed card helps…