Whether you like a simple bouquet of pink, an elegant vase of velvety red roses, a bundle of yellow tulips, or a spray of wildflowers, we hope you feel appreciated, always. Happy Valentine's Day! Here are a few of the reasons we appreciate you.
You are genuinely devoted to delivering the American Dream of home ownership to home buyers.
You understand that people love the freedom to choose what works for them in a home.
You are authentically interested in understanding and listening to buyers in your markets. You are genuinely curious about what consumers love in a home.
You want people to feel happy in their new home and you think about how to create a memorable move-in day experience.
You are appreciative of the support you receive and that makes it really fun to work for you!
Happy Valentine's Day from Builder Promotions.
Cheers!
Leslie Bridges, Chief Blogger
Marketing Blueprints is sponsored by Builder Promotions, a builder-centric procurement platform delivering branded marketing supplies used to support the complete new home selling cycle.
You are genuinely devoted to delivering the American Dream of home ownership to home buyers.
You understand that people love the freedom to choose what works for them in a home.
You are authentically interested in understanding and listening to buyers in your markets. You are genuinely curious about what consumers love in a home.
You want people to feel happy in their new home and you think about how to create a memorable move-in day experience.
You are appreciative of the support you receive and that makes it really fun to work for you!
Happy Valentine's Day from Builder Promotions.
Cheers!
Leslie Bridges, Chief Blogger
Marketing Blueprints is sponsored by Builder Promotions, a builder-centric procurement platform delivering branded marketing supplies used to support the complete new home selling cycle.
There are many reasons to be obsessed with Social Media Marketing. For me it all comes down to one word, "Sharing". Social Media provides consumers with a way to quickly share virtually anything, including favorite new home brands. The key for Builder Marketers is delivering "shareable content". The digital house hunt demands that photos, video tours and listings are abundant and well organized for new home shoppers. Builders have invested significantly in digital content for their websites and most of it can be leveraged across Social Media. Where and how you share matters.
Larry Kim, with 
Every January I make a New Year's resolution to gain greater perspective about trends that impact our business and our clients' businesses. I am a strong believer in studying content that goes beyond the boundaries of our industry. I think we all benefit from the "change in content scenery" that can lead to new insight. I thought I'd share some of my resources at the beginning of this new year. We know our readers, clients and prospects are avid knowledge seekers on behalf of their brands.
Here are five resources I like which cover areas of Marketing that are relevant to Builder Marketers right now:
The team at Builder Promotions feels incredibly grateful for the clients we have and prospective clients who are engaging with us.
Our clients are simply amazing. They are doing more with less in today's market. They are digital superstars and real world experts on new home community marketing. We love supporting the Marketing professionals who often email us at 10 pm, squeeze in a conference call even though they are home with a sick child for the day, and regularly work very late because they are completely devoted to delivering the American Dream to homeowners across the USA, for their Brands.
When I describe our clients to colleagues, there are a myriad of adjectives that I use. I thought I'd list them here because this is why we love supporting Marketing Professionals in the new home building industry. Our clients are truly amazing.
They are:
We think it's significant that Builder Marketers can purchase Marketing supplies they need to promote their communities and help solve a huge problem that relates to the importance of a Home.In this case, education is the "roof" we are building to protect children from a future of adult homelessness. You can learn more about Monarch through this brief 
Here's my story about what inspired me to make giving to Monarch a part of our business model.
I decided to set up a fund-raising campaign sponsored by our company, Builder Promotions, a nationwide firm in the San Diego community. Our clients are the Nation's Home Builders and we support their mission to enable the American Dream of home ownership. Between our Clients, our Supply chain partners and other Stakeholders (and friends), we hope to collectively contribute to Monarch's mission. If we can build homes for Americans who already have a roof over their head, why not build an "education roof" that provides children protective shelter from a future of adult homelessness. Monarch offers an education and wrap-around support services that breed the intense form of hope that propels a young person toward their dreams. This is what struck me in my encounter with the effusive college-bound student I met on my visit to Monarch.
Monarch's model is one that could be eventually replicated nationwide which is why we think it's so important. Wherever you are marketing new home communities, you can make a difference by purchasing marketing supplies from our 
Contributions will be given directly to the Monarch School by Builder Promotions. Look for updates on our 
Summer begs us all to play more and relax a little. Click the links below to have a peek and have fun planning your events. 
#4 Event: Summer Movie Nights
Announce, Tease and Follow-up: Use your Mobile App to announce a family movie night. Set up a link to a trailer of the movie to tease your target audience and follow-up with a 
Customer Insight is rapidly becoming an area of greater interest for many industries and Builders are no different. We've shifted from a sell-to model of pitching customers a product, to a customer journey model where consumers decide when and where they engage with your company and how they proceed in getting to know you. The average customer travels 70% of their buying journey before engaging with a sales person. That's a change worth noting.
Our Builder clients are telling us that they are focused on customer experience design as it applies to the buying experience in addition to how it applies to living in their new homes and communities. And it makes sense! Builders have to understand how people make decisions to purchase their ideal living spaces and deliver a buying experience that rivals the excellence of the home product itself.
Customer Insight is now an asset as valuable as Land and Location. Integrating the Voice of the Customer across all functions, enables Builders to attract like-minded prospects to their communities. 
Ironically, the Listen360 survey appeared in my email as I was watching this 
Customer Insight doesn't have to be a complex task delivered by a staff of researchers. Cloud technology is making it easier for companies large and small to be agile and responsive to customers. One small insight like the 
Company e-Store platforms have burst forth in the procurement world, supporting every possible form of purchasing and enabling enterprises to centralize their spend and operate more profitably. I thought it worth a blog post to talk about how our e-Store Platform helps Builder Marketing Teams use their lean budgets cost-effectively. So here's an overview followed by real life examples of what our clients say about the support they get from their virtual marketing team at Builder Promotions.
The majority of our clients use our e-Commerce enabled 
Who wouldn't want to share this beautiful photo? That's probably what Lennar Homes thought when they posted this lifestyle image for one of their new home communities in Texas. For a lot of us, it's not about the house. It's about what we see through our windows and the spaces outside where we explore with a small child on a Saturday morning or get out for a run after work. These kinds of images cut through the burden of home buying details and give buyers a sense of how it would feel to live in that home. If you are an Influencer, you want to share this image with people you know. You can't help yourself! It's a gorgeous piece of shareable content. Builders want to be thinking about how to get relevant content to their Influencer audience.
I received this 
Builder brands are thoughtfully designing living environments that inspire a sense of community, provide an environment for families to connect and offer spaces for renewal and creativity. Influencers will tell people about the important work you are doing, if you can find and engage them!
Have you identified your influencers? Do you have a Social Influencer Campaign in place?
We'd love to hear from you, and we are actively seeking guest bloggers on this topic. Please connect with us if you are a Home Builder Marketer and would like to cultivate this conversation further through a guest blog post or series.
Thanks for stopping by and engaging with us.
Cheers!
Leslie Bridges, Chief Blogger
Marketing Blueprints is sponsored by