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8 Festive Ways for Builder Brands to Celebrate the Holidays.

By October 20, 2017BP News
Builder BrandHolidayLookbooks have every reason to celebrate the Holidays. They are building the homes and communities where families and friends gather to celebrate Holidays they observe in ways that are special and meaningful to them. At Builder Promotions, we kick off the Holiday season with our annual Holiday Shops! They are digital versions of the retail Pop-Up Shop. This year the excitement started early again because several of our uber-organized Marketing clients are getting ready for their End of Year Events and Milestones, early! So we have worked quickly to launch our Holiday Look Book, curate our Gourmet Holiday Goods, and refresh our popular Holiday Card Pop-Up Shop. To complement our launch, we thought we'd share a list of festive ways your Brand can celebrate the holidays.
  1. Host a holiday Wine Tasting for Realtors who refer to your communities. Local Wine sellers love to share stories about their wine brands and will often be happy to be your event expert because the sharing and tasting exposes consumers to their product.
  2. Hire a Dessert Food Truck and host an open house in the evening after work for busy Millennials looking to visit your new Town Homes. Compliment the event with this fun yeti-style beverage tumbler. Catering companies are now sourcing Food trucks nationwide which make it super easy to find a festive theme.
  3. Reward Sales Associates who contribute to the Q4 Goals with retail apparel you can brand for your company.  Check out our Holiday Apparel Book for fabulous styles.
  4. Introduce a Holiday Traditions Facebook Jam and ask your new homeowners to share an image or a story of a holiday tradition they are enjoying in one of your new homes. You can start the ball rolling with a few employee posts.
  5. Send a Food Tower to your most active Referral sources. Chances are they have a team of people who help influence your referrals, and they would enjoy your delicious gift at the office.(Psst... page 3 of our Gourmet Holiday Goods catalog.) We handle shipping directly to your customers if you don't want to distribute in person.
  6. Host a holiday party with a charitable focus and give customers and prospects a way to impact their local community together. Or run a Digital Fund-Raiser on your Social Media, using one of the easy fund-raising platforms around.  At Builder Promotions, we use Fundly to support a local school for children impacted by Homelessness. It's a great platform to broadcast your charitable focus and super easy to donate for anyone who wants to participate.
  7. Build a home for someone who needs it this holiday. I know, you have to be a pretty big Builder to afford this, but the ripple effect of your giving is infinite when you put a roof over someone's head.
  8. Spread "Mini Miracles". Set a goal for spreading small acts of kindness in your communities. Be creative. Watch this to see what WestJet did last Holiday Season.
Thanks for stopping by. We'd love to hear about your Brand's Holiday traditions. Feel free to share images or stories with us on our FaceBook Page. Cheers! Leslie Bridges, Chief Blogger  

Leslie is a partner in Builder Promotions Marketing firm, a company devoted to making life better at work for the Marketing professionals who work tirelessly to deliver New Home Communities that provide a place for families to live and thrive. She loves being a Mom and keeps a suitcase packed for the next travel adventure with her family.

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