Skip to main content

Pet Friendly Spaces are important to 33% of Millennial home buying prospects.

By August 1, 2017BP News
millennial-couples-520x370 Professional Builder Magazine published results of recent research about Millennial home buyers this week. The bottom line is that Dogs, Kids and Equity are major considerations for purchasing a new home for this important segment of first time home buyers. Dogs, puppy, park, California aqueduct, people, generic_7641348_ver1.0_640_360 And when it comes to their furry companions, here are three things that influence 33% of millennial home buying prospects:
  • Big fenced yards
  • Nearby Parks
  • Dog-friendly neighborhoods
Do dogs trump Marriage and Kids for this demographic? No they don't. But often they are a first step in making a commitment together. The survey, produced by Sun Trust Mortgage Company, indicates that couples looking for a home are often thinking about more space for their canine friends as part of making that next commitment of home ownership together. Savvy builder Marketers are starting to use pet friendly promotions to highlight pet-friendly benefits of their Homes and Communities.  Here's a short list of products being used by National Home Builders to promote their communities to dog-loving home buying prospects:
  • Dog Treats in customized jar
  • Collapsible water bowls
  • Dog Food Dishes
  • Dog Bandanas
  • Dog Leashes
  • On-the-go dog water bottles
Check out our new Pet Friendly Theme event store to see these and other canine-friendly products you can brand to create a connection with  dog-loving millennial prospects. millennial-pet-owner Thanks for stopping by! Cheers, Leslie Bridges, Chief Blogger Marketing Blueprints is sponsored by Builder Promotions, Inc. the leading builder-centric e-Commerce platform and group buying service. Builder Promotions centralizes and consolidates purchases of marketing supplies used to support the entire new home selling cycle. BP Custom Shopper (tm) and BP GroupBuy (tm) are signature services of Builder Promotions.

Leslie is a partner in Builder Promotions Marketing firm, a company devoted to making life better at work for the Marketing professionals who work tirelessly to deliver New Home Communities that provide a place for families to live and thrive. She loves being a Mom and keeps a suitcase packed for the next travel adventure with her family.

Leave a Reply