Articles

The Brand and Marketing Challenges That Don't Show Up on the Term Sheet Twenty-six acquisitions since the start of 2024. If you're tracking the Builder 100, that number isn't news to you. You've watched it happen in real time. M.D.C. folding into Sekisui's portfolio for $4.9 billion. Lennar taking Rausch Coleman and landing near 30% market share in San Antonio in what felt like an afternoon. Meritage picking up Elliott Homes mostly for the 5,500 lots. Dream Finders adding offsite manufacturing capability through Liberty Communities. The deal flow is steady and, by most accounts, it isn't slowing down. What doesn't…

For New Home Builder Marketing Leaders — Acquiring or Being Acquired The items below reflect the specific realities of new home construction marketing: the long purchase cycle, community-level brand investment, the design center experience, realtor relationships, and the buyers who signed contracts and are waiting on a home to be built. Generic M&A checklists don't cover this ground. This one does. 1 — ACTIVE BUYERS: YOUR MOST URGENT AUDIENCE Map every buyer by community, build phase, and months remaining in their wait: pre-start, framing, under roof, pre-close — each phase needs a different messageDraft phase-specific outreach, not a single blast…