BP Custom Shopper™ is a signature service of Builder Promotions, Inc. It’s like a personal shopper and a virtual marketing assistant combined. Clients can quickly brief our BP Custom Shoppers™ with information about their Realtor event, grand opening, closing gifts, new Community launch, etc. BP Custom Shoppers™ generate ideas, shop for enticing products, create custom virtual images and email a digital creative presentation to clients with products they can use to sell new homes. While we are doing this work, our clients are busy attending to the tidal wave of tasks required to market a New Home Community.
What makes this service so popular is that it’s fueled by enthusiastic, creative and dedicated professionals like Anna Jimenez. We recently stopped by Anna’s office and sat with her for an interview about her work with Builder Marketing clients. We thought you’d enjoy getting to know her!
Marketing Blueprints: What’s your favorite part about delivering BP Customer Shopper™ creative services to Builder Marketers?
Anna: I love talking to our clients! And what I love even more is taking their ideas and turning them into something real and amazing. I’ve worked in this business for years, and it is still such fun to see a client’s excitement over the finished product!
Marketing Blueprints: What’s one of the most creative projects you’ve worked on for a client?
Anna: I’ve worked on so many over the years! From custom beach towels to beach kits with towels and custom flip flops to completely custom umbrellas with a full color imprint on both top and bottom. There is a trend in custom packaging right now which gives our clients another creative dimension to deliver their community branding. A lot of our clients are packaging products together to create really beautiful welcome home gifts, too. The wonderful part of this business is that if someone can dream it up, most of the time, we can make it happen.
Marketing Blueprints: How do clients respond to the digital presentation we provide?
Anna: Happiness is what I get most! The idea that you can take our custom graphic presentation and share it at a meeting with Division team members, really excites our clients. We’ve saved them a lot of time and helped them with their job, too. Most of our clients are super busy and if we can provide creative support and save time, they are always really happy.
Marketing Blueprints: What’s the wackiest request you’ve received?
Anna: Flashing Headbands, crazy Mardi gras beads and light up ice cubes. I have great visions of the event where these were distributed!
Marketing Blueprints: Can you share a few things about yourself?
Anna: I am a lucky woman who has a fabulous husband and two of the most amazing children ever (I’m not just saying that, they really are)! I live in San Diego, one of the best places on earth and have two great jobs — one at Builder Promotions and the other (one day a week) at the San Diego Natural History Museum. And lastly, go Dodgers!
Hope you enjoyed getting to know a valued member of our team. You’re in luck because she’s a member of your team too, if you are using the BP Custom Shopper™ service. Thanks for reading our blog, Marketing Blueprints. Come back soon!
Leslie Bridges, Chief Blogger
Marketing Blueprints is sponsored by Builder Promotions, Inc. the leading builder-centric e-Commerce platform and group buying service. Builder Promotions centralizes and consolidates purchases of marketing supplies used to support the entire new home buyer journey. BP Custom Shopper™ is a signature service of Builder Promotions, Inc.