When was the last time you got a chance to let your mind wander and think about your overall Marketing strategy? It's refreshing and productive to get above the details, but it's often impossible to find the time.
The digital house hunt has upended the way Builder Marketers spend their time at work. Home buyers have reinvented the home buying process using technology to shop when and where they want 24/7. Our amazing and savvy Builder clients are designing buying journeys around home shoppers' preferences for engaging online and on site. As a result, Builder Marketers have had to evolve into Digital Marketing Experts in addition to everything else they do. There is endless content about Marketing and little time to sift through to what is relevant right now for your Communities. We thought we'd share a few resources we like here in today's blog post.
Here are three resources where you can find Marketing Hacks that may save you a little time and help sell New Homes too:
- Email Marketing is a key piece of sales communication with prospective homebuyers. 13 Email Marketing Hacks reminds Marketers to stay focused on the goal of creating leads you can pass along to Sales.
- I love fast hacks. There's just so little time in the day. This e-book from HubSpot has 34 one-paragraph hacks for Content Marketing. Check it out to see what ideas can be easily migrated to New Home Marketing.
- Marketing professionals everywhere are using Buyer Persona tools to help them design customer journeys around people rather than market segments. These Buyer Persona templates from HubSpot jumpstart the process if you've been thinking about using this process to engage prospective home buyers.
