Why Compassion, Emotion and Empathy Matter right Now The Team at Emotive Brand in Oakland, California produces some of the best writing I've seen about why brands need to be based on emotion and the importance of compassion and empathy always, but especially right now. They make it simple and clear. If you need some inspiration, this quick read will give you a reset and position you for rich conversations with team members and customers throughout your day. The time for emotion and meaning is now. Come view other BP Home Base content across 5 different categories of interest. Feel free to adapt and share with your team members or customers.