4 Event Marketing Ideas to Increase Attendance at Your New Home Community Event

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The time for organizing and hosting a new home community event has come. You are looking for a venue, deciding on the right date, and thinking about ways to get prospective home buyers to attend. Ensuring that plenty of attendees will come is key to a successful event. Here are 4 tips for generating excitement and building traffic for your Communities.

1. Video Trailer Invitation

Visual content is the preferred content format because people notice and remember video content more than other content forms. Create a video trailer about your event that’s smart, interesting, and inviting. Post it on social media and YouTube, share it, sponsor it, and start counting views. If you manage to engage the audience with curated content, you’ll create anticipation for your event.

2. Press Release Promotion

Contact all local bloggers, editors and reporters and ask them to cover your event. There’s also the option of hiring a PR agency that will distribute your press release to all available media outlets and send it to dozens or even hundreds of journalists who write for media in your marketing region.

3. Local Influencers

An influencer is a person who has a massive following on social media (e.g., Twitter, Facebook, and Instagram). Their audience reach is something that you can leverage to promote your event. Contact influencers relevant to your new home community or your city via a private message to invite them to the event. Ask them to share their experience if they have a great time. It’s an excellent way to reach a wider audience and boost attendance at the event, too.

4. Create a Landing Page to Share Content and Event Updates

Sending a persuasive event landing page to prospects is one of the best ways for creating a sense of urgency. Your landing page is where you will explain to them why they should attend your event and what they’ll get from it. The “microsite,” for example, allows you to create a one-page website to present every aspect of your event in one long page with distinct sections. Thanks to the navigation bar at the top, your visitors can jump to the part that interests them within a click.

Builder Promotions offers you memorable gifts that you can use as a tangible marketing tool to strengthen the connection that you make with prospects at your Community Events. You can choose your home buyer gifts according to the type of event you’re hosting at our Event themed e-Stores.

Thanks for stopping by! See you soon.

We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers.

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Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

5 Tips for Brand Refresh

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A brand can be seen as the personification of your business. It is what your customers think and feel about you. A brand has its image and voice, just like a person. And if we can say that building a brand means humanizing your business, it’s also safe to conclude that, like any real person, a brand cannot stay the same forever.

A brand is a dynamic entity which needs to evolve, so every once in a while, companies need to stop and think about whether they need to refresh and update their brands. The most dangerous pitfall to avoid is doing it too often, or else it will send mixed messages to your prospects and customers. Take a look at some of our tips for a successful brand refresh.

1. Logos and Taglines Come First

If you want to tune your company’s visual identity, start from logos, taglines, and your style guide. But remember – if you’re doing it, you’ll need a good reason that will bridge the gap between your old and new brand. On the other hand, if your logo looks like it was designed back in 2002, don’t bother having second thoughts. When you create your new logos and taglines, trademark them as your assets.

2. Update All Other Visual Elements

Before launching a brand refresh, be sure to update all visual elements – signage, uniforms, web assets, photos, and videos. Creating an online brand guide makes is simple for all stakeholders to use updated branding in the appropriate marketing channels.

3. Refine Your Brand Voice

Your brand voice is key to communicating your brand message. It is the voice of your business, so you need to know how to express your brand well. By refining your brand voice and speaking in a language relatable to today’s homebuyers, you can positively influence how your brand image is received, (without any expensive tactical changes).

4. Tune Your Messaging

When you refine your brand voice, think of ways to tune your messaging. Who are you and what is your story? How do you want to tell it and does it resonate with your audience? Take your time to improve the message you want to send, and start communicating it across social media.

When is the right time for a brand refresh? When your brand outgrows its original purpose and evolves, its marketing elements must evolve as well. If they don’t, then they start to conflict and detract from your brand’s reputation.

These are some essential steps to undertake when working to refresh and update your brand. You can also supplement your efforts in other ways, such as launching new products (if you don’t want to change your entire brand architecture but retain your current corporate identity) or trying new marketing channels.

We at Builder Promotions offer you our eStore portal where you can offer your Divisions teams preapproved and brand compliant products that can help you introduce your brand updates. When you are ready to launch your updates, we work as an extension of your brand compliance team and help you create and share your new brand guidelines.

Thanks for stopping by! See you soon.

We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers.

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Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

How to Get Your Sales Reps to Update Their Salesforce Regularly

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Salesforce is one of the most used CRM solutions. It is a cloud computing and SaaS (software-as-a-solution) software that helps organizations handle tasks such as performance analysis, marketing campaign management, sales and spend tracking. It allows Sales teams to contact their leads in real time and close more deals, without missing a potential “hot” lead. However, it takes time to get salespeople to overcome their resistance to a new way of managing prospects and customers.

Why Salespeople Avoid Salesforce?

Sales professionals are hunters by nature, and they would rather make calls than spend time entering data. Using a CRM system is essential for a good sales process, and every business leader knows that. However, salespeople resist it for different reasons - they are action-driven, lack training about the benefits of a CRM to both the company and themselves, or believe that it slows them down from the next sale. It is hard to convince sales reps to use the software if they have this mindset.

Let’s see what managers can do to get their salespeople to use Salesforce and to do it consistently.

1. Sell It to Your Salespeople

First, explain to your salespeople why they need to use the software, and then show them how. Tell them what’s in it both for them as individuals and for the business. Outline the top four reasons they should care and reinforce them in simple bullet points which can be repeated and reinforced in emails, on conference calls and on your internal company branded gear.

2. Demonstrate the Results

Take every opportunity to demonstrate the cause-effect link between Salesforce use and the positive results that it brings. For example, a sales rep got a lead delivered via Salesforce. He or she quickly made a follow-up and closed a sale, which increased lead conversion. Some sales reps are underperforming because they manage their opportunities poorly. With Salesforce, this can be caught and addressed quickly. Be sure to make these things known to the team whenever there’s an opportunity.

3. Provide Support

Whenever a sales rep has a challenge or question about Salesforce, you need to be there to help them and provide support. You can also make an FAQ and roll it out to them to help them address the problems they encounter. It’s important to understand that Salesforce documentation is dynamic and you need to provide clear, simple updates as it evolves.

4. Mention Salesforce in Conversations

Whenever you engage with Salespeople in person or via conference calls, reinforce the benefits of the Salesforce platform. Be prepared with a simple 1-2 sentence overview that reminds Salespeople why it’s important to document their engagement with a qualified buyer at a recent Opening. Let Sales know when their verbal feedback does not coincide with documentation about that prospect in Salesforce. It is proven that if it’s not in Salesforce, the critical Sales follow-up required to close will be far less consistent.

Check out our training tools to promote your Salesforce launch. Builder Promotions can provide you with a set of branded USB drives with preloaded Salesforce training content that can be viewed from any device with a USB port. Visit our Connected Lifestyle e-Storefor tech-related products that provide sales teams with a useful tech tool that promotes the Salesforce URL as a reminder to use it.

Thanks for stopping by and hope to see you soon!

We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers.

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Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

Why Pet-Friendly Marketing Helps Sell New Home Communities

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Children, pets, and equity are significant considerations for today’s homebuyers. Last August, ProBuilder reported that Millennials look for a bit more room for their furry companions when they’re out hunting for their new home. That wasn’t the case before as home sellers used to hide all the traces of their pets when preparing for a home sale. Today, pets have become a plus when it comes to real estate marketing.

In the US: about 65% (roughly 79 million) of households own a pet. When compared to 1988 when pets were found in only 9% of homes, this is a massive increase that changed the home-selling game. So, when a real estate agent wants to sell a home, they need to address the buyer’s pet needs as well.

Why are Pets Helpful to Real Estate Marketing?

The surge in the number of animal owners has undoubtedly contributed to that, but is there more? Well, it’s simple – seeing a cute, fluffy dog touches on our emotions while it doesn’t get too personal. Just go to YouTube and search for “cute dog compilation” or “funny cats,” and the first five video results will have millions of views.

As for the real estate business, it appeals to people’s idea of a happy family – parents, kids, and a dog. That means that the days of hiding a French Bulldog or Great Dane are long gone because the pups will most likely add up to the buyer’s excitement. The things that influence these pet-loving prospects are dog-friendly neighborhoods, nearby parks, and big fenced yards. By adding built-in dog beds, dog houses, and pet showers into the home design, it can tell Millennials about various additions for their pet companions.

Top Pet Amenities for Your New Home

New home builders today need to meet the needs of pet owners in their new home buying process. With some of these great pet amenities don’t require much sacrifice or extra cost but can add a lot of value for Millennial pet owners.

  • Pet doors. The essential feature that allows pets to enter and exit the house, as well as an invisible fence to keep them at home. That way, residents won’t have to think about letting them in or out.
  • Pet waste management. A pet waste management system is attached to the septic or sewer cleanout and allows pet waste to be deposited directly into the sewer.
  • Hard floors. For indoor pets, hardwood floors are much better than wall-to-wall carpeting. Hardwood floors and ceramic tile are more durable, damage resistant, and easier to clean. Laminate, slate, and wood are close behind. On the other hand, there are also carpets that are stain-resistant and can easily recover from different accidents, messes, and spills. Don’t forget to consider the pet’s hair color if you decide to go with carpeting, and choose the one that will best hide their hairs.
  • Built-in dog bed. Built-ins for dogs are great because pets can spend their time in peace while out of the way in the home. A built-in dog bed is a wonderful place of security that belongs only to one dog, where he can relax and feel safe without feeling anxious or trapped.

Visit the Builder Promotions pet eStore to equip your grand opening events, and welcome-home gift packages with custom branded pet bowls, leashes, apparel and toys. Also, you can download our guide to pet gifts and supplies right here.

Thanks for stopping by! See you soon.

We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers.

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Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

Cultivating New College Graduates into Loyal and Engaged Employees

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Today’s college students have been exposed to the workplace through career fairs and on-campus professional support aimed at getting them ready for work when they graduate. If you’ve hired a college graduate for the position of Division Marketing Coordinator or Marketing Assistant, you need to invest in them to cultivate engagement and loyalty to your company. Take a look at our list of tips for engaging and developing new talent in their early careers.

1. Make Them Feel Welcome

Did you hire several recent college grads? Make them feel welcome at your office first. Add them to your division’s Facebook group, encourage them to stay in touch by email or phone, and make them familiar with your culture. Also, host a special event or hire a catering service and provide a welcome breakfast or lunch.

2. Nurture Your New Talent

With the right kind of support, a fresh graduate has a better chance of succeeding in their job. Assign a few more experienced employees to help the new talent in transitioning to a full-time job position. Set up hands-on training and orientation programs, mentorships, and even job-shadowing to speed up their transition. This is invaluable to them, especially to those graduates who think of themselves as lifelong learners.

3. Promote Collaboration

Millennials favor collaborating in small groups as much as they prefer the freedom to accomplish their own tasks. Also, when working in small groups, they can generate better ideas and be more engaged.

4. Invest in Employee Development

Employee development can be aimed toward improving a particular skill in which an employee needs improvement, or related to their future career goals or new responsibilities. Employee development can be conducted through:

  • On-the-job training programs.
  • Professional organization programs (e.g., attending meetings, workshops, and education conferences).
  • Research opportunities.
  • Increased duties and responsibilities.

Employee development offers many benefits. It helps to develop and retain aspiring employees who are promotable within the organization. Who is better to hire for an open position than your current employees? They are already familiar with your customers and your day-to-day business.

Include these strategies in your employee development plan, and you will manage to nurture your young employees, help them make a transition from University to the business world, and develop them to become engaged and loyal contributors to your team.

Builder Promotions is thrilled to support a whole network of smart and creative Marketing Coordinators and Assistants for New Home Builders everywhere.

Thanks for stopping by! See you soon.

We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers.

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Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

Retaining Your Top Talent in a Tight Job Market

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In new construction, HR departments face issues such as shortage of both construction and professional staff. Many people left the new home building industry in 2008, and when the market stabilized and started growing again, new home builders faced a labor shortage. This kind of environment makes it essential to retain top talent. Everyone knows it’s far more cost-effective to retain great employees than to have to train new ones.

So, what are new home builders doing today to retain their top talent? Take a look at some of the best strategies that will ensure you retain your most qualified in-house talent.

1. Maintaining Overall Job Satisfaction

To create teams who want to remain in a high performing setting and work together, you need to employ staff with both technical and interpersonal skills in mind. The job demand is high, so people employed in construction are not as worried about their job security as they were six years ago. However, that doesn’t mean everyone feels secure about their job. Most employees in today’s market will talk to a Recruiter if they call. You need to provide a good work-life balance, competitive benefits, and healthy team environment to make your staff confident and satisfied with their connection to your company.

2. Provide a Clear Career Path

Unlike passive employees (those satisfied with their current job position), active employees will seek growth opportunities. In other words, they want to see whether there’s room for career advancement. Talk to them about their career plans or goals and create career paths and individual development plans. You need to know where your employees want to go and find ways to help facilitate that growth.

3. Build a Feedback Culture

Millennials don’t want to spend their working life in a company that is organized top-down. Today it is about clear communication and building and nurturing quality relationships. Be sure to provide honest feedback but also ask for it. It will allow your employees to feel like they’re an integral part of your team and that their opinion matters. Reach out to them for ideas, engage them to help you with initiatives, and you will earn their trust and energy.

4. Empower Your Employees to Succeed

As a leader, you need to find the perfect balance between being the leader and having confidence in your staff to meet and exceed your expectations. With strict timelines and budgets, frequent changes, and many moving parts, this is very difficult. No one likes to be micromanaged, but you can’t avoid it entirely and leave everything unsupervised. Have the protocols in place but also empower and motivate your team to succeed.

5. Praise and Reward

Don’t focus on praising only those who show the best results. In that case, other employees will easily get demotivated and stop giving their best. Give competitive salaries, have your incentives in check, and provide non-cash rewards. Throw a small party, take employees to lunch, or take them for a team building activity.

The construction job market is tight, so you need to be creative and think outside the box to retain your top talent. Competitive benefits and salaries are always among the key factors, but there’s more you can do to inspire employees to stay connected to your brand. Think of ways to improve their work-life balance, provide innovative benefits, build trusting relationships, and work to keep your communications clear and authentic.

Check out www.builderpromotions.com for gifts you can brand to reward and recognize employees and teams who consistently meet their goals or contribute to innovation and growth.

Thanks for stopping by! See you soon.

We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers.

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Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

The Power of Thank You.

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The other day I heard one of our supply chain reps was transitioning to another job. I wanted to send him a thank you note for doing so much to support our company's mission while he managed our account.  He wrote back that he was "speechless" and thanked me for the taking time to say "Thanks". Is it that rare that he is appreciated? I hope not, but it got me thinking about the power of Thank You. It's something that should be on our daily list of priorities.

Small gratitudes are delivered through these two words, and they can create a positive momentum in the workplace and at home. I started thinking about where we have opportunities to say thank you. This is my list  -- what's yours?

  • Thank you is a word you can teach any toddler, and they benefit from the effect it has on parents, teachers and friends alike.
  • Thank you lets the person who held the door open know that you appreciate the gesture and that manners do matter (like their Mother taught them!).
  • Thank you tells an employee you don't take them for granted, and you notice they care about your company or project as much as you do.
  • Thank you, gives hope to an airline employee being tested by demanding travellers during busy summer travel. They want to get home to their family too!
  • Thanking your child for doing their part at home, tells them you noticed their small and important efforts to help.
  • Thanking your friends for hikes, lunch, movies, coffee, golf, good jokes, reinforces the importance of your connection even if you haven't seen them as much as you'd like.
  • Thank anyone who makes it easier for you to deliver value to your customers. You couldn't do your job without them.
  • Thank your Customers. They ARE your business.
  • Thank prospects.  They are your future customers!
  • Thank the property maintenance person at your child's school. They are true unsung heroes and often gentle rockstars of a school community.
  • If you thank people enough, you know that gratitude is contagious, and it creates positive momentum in your day.

So if you have wanted to thank someone for anything, tell them! It's never too late. Email them, send a card, call them, Snapchat them, send a Facebook message, text them, or just look them in the eye and say thank you.  It's good for business, and it's good for life. Practice random acts of gratitude.

The team at Builder Promotions is incredibly grateful to all of our clients and partners nationwide. And, we appreciate every single minute new prospects spend on our website getting to know us too. We would not be where we are without all of you.thank-you-rocks-award

 

We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers, many of whom are very generous with their appreciation.

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Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

 

 

 

How Working Parents Can Gain Better Control and Increase Workplace Productivity

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As a working parent, you’ve got more than one team to collaborate with and who relies on your output. One group waits for you to develop marketing campaigns, and to work with Sales to convert prospects into happy new homeowners. They depend on you to interpret the data from your last market research analysis. And they ask for your opinion on marketing collateral.

Then there’s the other team whose members depend on you to ensure the fridge and pantry are stocked. They ask for your help to build an erupting volcano for their science class. This team also relies on you make sure they make it to soccer practice on time and find their favorite hat. This team supports you most and love you for doing what you do. And it’s this team that makes everything you do every single day worth it.

You don’t want to let either team down. Every day, you work through the guilt of not devoting enough time to your kids as much as you wish as well as consistently deliver your best output at work. You take on the challenges of juggling both responsibilities but always battle with the voice in your head that tells you that you should be doing more.

It’s understandable why parents often feel they are losing control. You’re certainly not alone. In fact, according to a Pew study, 41% of working moms said that parenting made it challenging for them to move ahead in their career; 4 out of 10 admitted that they always felt rushed.

Fortunately, there are simple yet powerful techniques that every working parent can adopt to help them stay focused and increase productivity. Here’s how:

Define Your Long-Term Goals

What direction is your personal and professional life headed? Without a goal to work towards, you’re working day to day without any real path which can lead to burnout. Think about what future success means to you; it’s different for everyone.

Be Wise with Your Time

When you have a purpose, you don’t need to clutter your calendar with items that don’t align with meeting your goals. Invest your energy on worthwhile projects. Focus your marketing efforts on channels the analytics show to be most effective. And when it comes to personal errands and household chores, delegate.

Stick to a Schedule

Plan in advance and set guidelines. Explain to your family that it’s important that they respect your time at work. Calls to you when you’re at the office should be limited to what you’ve agreed requires an interruption at work.

As a parent, you might feel weird scheduling time to spend with your kids. However, you will find that it not only helps develop a healthy routine, but it gives your children something to look forward to. Rather than feel embarrassed by it, think of it as a declaration and commitment that no one and nothing, especially anything work-related, can interfere with the time you have devoted to your family.

Keep a List

As a driven person, unfinished tasks will nag you until completed. By keeping a list, you get the satisfaction of ticking off finished items and moving on to the next. Lists help you maintain control. They help you feel fulfilled when you follow them, allowing you to see how much you’ve accomplished.

When it comes to your children and career, evaluate the boundaries and define where the lines of distinction should be established and when you can allow them to blur. There will always be times when your mind momentarily shifts to work when you are at home, or you think of your children while at the office. The key is to try to be present and actively engaged in the moments that align with reaching your personal and professional goals.

Thank for stopping by!

We hope you’ll return to check out our blog, Marketing Blueprints to see what resources we’re sharing to support Builder Marketers, many of whom balance family and work with incredible grace.

We are tweeting, pinning, posting, writing and LinkingIn. Here’s where you can find and follow us if you like.

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Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

5 Ways to Motivate Your New Home Builder Sales Team

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You’ve invested in the right team. Each member is passionate about new home sales. They have what it takes to establish close relationships with top-performing realtors. They know all the right questions to ask their customers while also answering financing concerns like a pro.

However, no matter how enthusiastic your sales team is when they started, they can become demotivated and feel under appreciated. Remember, the sales process can be exhausting. Your sales team is continually engaging with prospects online, at the Sales Center, inside Model Homes and online again. They are fighting for the attention and focus of prospects who have visited a community and go home to search online again. They’re making proposals, offering incentives, and negotiating sales and shepherding new home buyers through the new home building process. And once they’ve closed the deal, their work isn’t done; they need to provide customer care and be of service after the purchase.

Fortunately, there are ways to fortify your sales team. You can reignite their passion while also encouraging them to work together as a team to achieve results rather than stick to an every-man-for-himself mentality. Here’s how:

1. Be Transparent  

When you open up your sales tracking metrics, the entire team sees who is doing well. Not only will it give your top performer a morale boost, but it will inspire the others to achieve that same level of success. When they see that those numbers are achievable, they can’t make excuses for why they’re not hitting them.

2. Offer Incentives

Incentives work for everyone; not just your customers. Incentives can be in the form of a specified percentage per sale, a vacation package, time off, or something else valuable that is worth working towards achieving. The incentive shouldn’t be only one prize that whoever hits the target first wins; it should be something they can all gain once they’ve hit their goal. It ensures no one gives up on meeting their target once someone has already won.

3. Eliminate Ambiguity

You want teams to work together but also don’t want the chaos that comes with confusing who is responsible for what or who gets credit for converting a lead. For example, how do you assign sales reps to leads generated from your social media marketing?

You need a structure defining who can establish the first contact, and make inquiries through post comments or private message. Without this, you would have a situation where everyone will step over each other. In this case, the natural competitive nature of people can cause a rift in the team. To avoid this and to keep your team motivated, be clear about sales territories and what would be considered crossing over boundaries.

4. Share Best Practices

When sales reps are too focused on achieving sales superstar status, they become so competitive that they keep their strategies to themselves. It’s up to leadership to manage this behavior and create a company culture that supports each other’s success. It sounds obvious, but many managers are sales-centric rather than customer-centric. If Sales is organized around creating a great customer experience, the team has a common goal and it provides a reason to share best practices which lead to more sales.

While professional training is great, it demands a dedicated budget. Until you have it, your team should meet regularly and share experiences. Role play with sale scenarios. Learn from each other.

5. Make Sales Meetings Fun

There is nothing that motivates more than a meeting that focuses on the targets you have met or exceptional sales performance. You haven’t pulled off a successful sales meeting if no one is cheering about the achievements. Ending meetings on a high note leaves everyone feeling charged and excited to hit their quotas.

Thank for stopping by! See you soon.

Cheers!

Leslie Bridges, Chief Blogger

Marketing Blueprints is sponsored by Builder Promotions. Builder Promotions is a complete solution of branded products and print collateral that support the entire new home buyer journey.

Twitter: @HomebuilderMktg

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Facebook: Facebook.com/builderpromotions

LinkedIn: https://www.linkedin.com/company/builderpromotions/

Our blog is sponsored by Builder Promotions, Inc., a complete solution of builder-centric branded products and print collateral that support the entire new home buyer journey.

6 Great Ways to Promote Your New Home Communities Through Social Media

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Social media platforms such as Facebook, Instagram, Twitter, YouTube, and Pinterest have become valuable marketing tools used by many businesses today. They use these channels to engage with consumers and drive traffic to their websites where they can convert leads into paying customers.

Once believed to be reserved for e-commerce, travel and hospitality brands, social media is now leveraged by companies across all industries – including new home builders who want to promote their communities. By creating an active presence on social media, you can gain the attention of people searching online for their first home, a move up home or an Active Adult Lifestyle Community that inspires them.

Home builders aren't just using social media to promote their brand and drive traffic to their website; they're using it to connect with existing customers and nurture relationships. These homeowners ultimately become brand advocates who go on to speak highly of their experiences, unintentionally marketing your brand for you. And as we all know; word-of-mouth marketing remains the most potent form of marketing. According to a Nielsen Global Trust in Advertising report, 92% of consumers say they trust recommendations made by family and friends, above all other forms of advertising.

Here are six ways you can boost your brand and promote your new home communities through social media:

1. Create Great Visuals

Social media platforms like Instagram and Pinterest are highly-visual. People in the market for a home search these channels to be inspired by a lifestyle. Invest in professional photography that best showcases your rooms and floor plans. Don’t forget to include lifestyle images of the community that will leave a lasting impression on your social media audience and spark their imagination for the life they could live in one of your communities.   

And when you post professional, high-quality images on these platforms, you give your target audience a memorable visual of what life in your community will be like.  

2. Go Behind the Scenes

Use Facebook Live or Instagram Stories to give your audience a peek into what goes on during construction. Give the people behind the success of each home a face by giving them some screen time. Let them talk about their expertise and what they love most about building people’s dream homes. When your audience sees how much positivity goes into each home build, they come to appreciate the process more and realize it takes a community to build a community.

3. Invite Engagement

Asking your follower’s questions sparks interest and gets your audience involved. Invite your audience to tag a friend who might appreciate your post. Use your branded hashtag consistently to help fans find you easily. Add popular hashtags that are relevant to your post which you can also use to find people who you can engage in conversation that will lead them back to your social media profile.  

4. Promote Your Website

Lead traffic to your website by promoting your blogs on social media. Encourage people to click and share by using a compelling headline and a good thumbnail image.

5. Humanize Your Brand

Introduce your social media followers to people who are either already living the dream in one of your communities or waiting for their new home to be built. You can use either user-generated content or ask existing homeowners if you can interview them. It is probably the only time where professional photography shouldn’t be an option. You want to keep these posts honest and genuine.

6. Answer FAQs with Video

Shoot short videos that you can post on YouTube, Twitter, LinkedIn, Facebook, and Instagram. Answer the most frequently asked questions when it comes to buying and building new homes. Talk about the latest trends in design and construction process. Address any concerns people may have.

After each short video, invite your followers to comment questions they want you to answer next and eventually turn it into a regular Q&A series.

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