The time for organizing and hosting a new home community event has come. You are looking for a venue, deciding on the right date, and thinking about ways to get prospective home buyers to attend. Ensuring that plenty of attendees will come is key to a successful event. Here are 4 tips for generating excitement and building traffic for your Communities.
1. Video Trailer Invitation
Visual content is the preferred content format because people notice and remember video content more than other content forms. Create a video trailer about your event that’s smart, interesting, and inviting. Post it on social media and YouTube, share it, sponsor it, and start counting views. If you manage to engage the audience with curated content, you’ll create anticipation for your event.
2. Press Release Promotion
Contact all local bloggers, editors and reporters and ask them to cover your event. There’s also the option of hiring a PR agency that will distribute your press release to all available media outlets and send it to dozens or even hundreds of journalists who write for media in your marketing region.
3. Local Influencers
An influencer is a person who has a massive following on social media (e.g., Twitter, Facebook, and Instagram). Their audience reach is something that you can leverage to promote your event. Contact influencers relevant to your new home community or your city via a private message to invite them to the event. Ask them to share their experience if they have a great time. It’s an excellent way to reach a wider audience and boost attendance at the event, too.
4. Create a Landing Page to Share Content and Event Updates
Sending a persuasive event landing page to prospects is one of the best ways for creating a sense of urgency. Your landing page is where you will explain to them why they should attend your event and what they’ll get from it. The “microsite,” for example, allows you to create a one-page website to present every aspect of your event in one long page with distinct sections. Thanks to the navigation bar at the top, your visitors can jump to the part that interests them within a click.
Builder Promotions offers you memorable gifts that you can use as a tangible marketing tool to strengthen the connection that you make with prospects at your Community Events. You can choose your home buyer gifts according to the type of event you’re hosting at our Event themed e-Stores.
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