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Builder Resource Content for the week ended 5/1/20

New home builders are proving that even in a global Pandemic, you can deliver joy and comfort to consumers who are ready to create their dream life in a new home. So this week, the theme of our content is Virtual Selling and Customer Care. We love supporting your creativity and inventive ideas for meeting consumers where they are right now.

Perfecting the "Video Interview" - Who to interview? Happy Customers, Inspiring Architects, Creative Designers, School Principals in areas where your Community is being developed. These kinds of interviews can be delivered across all content channels.

Everything you need to use Zoom Webinar for customer engagement

If you have Zoom Pro, you can use it as a webinar! Super easy. Learn how here. This is an under-appreciated virtual selling tool.

Topic Ideas to engage interested home buyers using Zoom Webinars:

  • Invite your Community interest list to hear you interview the Principal of the school that draws home buyers to your area. Talk about their plans for eventually getting kids back to school. Call it "The Principals Office".
    Have a weekend cooking demonstration by a Chef in a local restaurant near your Communities, and feature a recipe everyone can use at home right now. Call it "Kitchen Conversations".
  • If there's an amazing preserve or park near your Community, interview one of the many Instagram photographers from NatGeo, and share ideas about enjoying the great outdoors. Call it a "Blue Sky Summit".
  • All it takes is a topic, an interviewee, and a simple email invite for a webinar-style Zoom.

Using Zoom like a Pro- 13 Tips - Think of Zoom as another sales channel. It's a powerful communication platform you can leverage as a virtual selling tool. Mastering how to use its features is key. And yes, "touch up" really does work!

Podcast - Do you convert with Mike Lyon

Popular this week! As always BDX delivers useful, actionable content for Builders everywhere.
34 Minutes - great lunch break walk n' listen.

5 Key Consumer Shifts

From the team at Burns Consulting. This is a template for creating a meaningful customer experience virtually (or physically). Talk to people in the language of their concerns of the moment. If you didn't catch this in our last newsletter, you will want to view it. (2 min. read).

Is Health the New Luxury?

From a regional Home Builder who is addressing consumers' concerns about healthy home environments.

Curbside Closings 

This is where the virtual experience blends into real human contact...safely. How are you making the experience extra special for consumers? A housewarming gift at this point in the buyer's experience is a little piece of icing-on-the-cake joy. If you'd rather deliver the welcome gift on move-in day, think about an activity book to ease the stress of signing with kids in the back seat. You can brand it "curbside kids". Like a happy meal for the brain.


Leslie is a partner in Builder Promotions Marketing firm, a company devoted to making life better at work for the Marketing professionals who work tirelessly to deliver New Home Communities that provide a place for families to live and thrive. She loves being a Mom and keeps a suitcase packed for the next travel adventure with her family.

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