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New Home Builder Marketing Resources to consider during Covid-19

By April 6, 2020April 8th, 2020New Normals for Business
  We want to share some resources to help you with Marketing challenges during the Covid-19 disruption. The BDX webinar, Podcast and Burns Consulting pieces below were published in the last two weeks and share fresh perspectives on the New Home Buyer consumer within the context of Covid-19. The IBS Show was in January. What is relevant now? 100+ sessions to choose from and get inspiration and perhaps some perspective while you are working-from-home, in the link below. If your company attended you have a complimentary subscription to this content for a year. Ask about this and get access! And the FaceBook Live Guidebook is a Hubspot gem published at the end of 2019. We are wondering how you strike the right tone for home tours which often lack a personalized touch, even though they are beautiful to view. FaceBook live offers a way to give a home tour a personal touch. It's also one of the most widely shared forms of video content. Last is a presentation from the IBS 2020 show about "first time buyer preferences", which helps you relate to them through the lens of features they want when you are engaging virtually or at a safe distance in person.   Here's our list of resource links - hope they help as you find ways to let consumers know you understand what they are going through right now.       

Leslie is a partner in Builder Promotions Marketing firm, a company devoted to making life better at work for the Marketing professionals who work tirelessly to deliver New Home Communities that provide a place for families to live and thrive. She loves being a Mom and keeps a suitcase packed for the next travel adventure with her family.

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