We want to share some resources to help you with Marketing challenges during the Covid-19 disruption. The BDX webinar, Podcast and Burns Consulting pieces below were published in the last two weeks and share fresh perspectives on the New Home Buyer consumer within the context of Covid-19. The IBS Show was in January. What is relevant now? 100+ sessions to choose from and get inspiration and perhaps some perspective while you are working-from-home, in the link below. If your company attended you have a complimentary subscription to this content for a year. Ask about this and get access! And the FaceBook Live Guidebook is a Hubspot gem published at the end of 2019. We are wondering how you strike the right tone for home tours which often lack a personalized touch, even though they are beautiful to view. FaceBook live offers a way to give a home tour a personal touch. It's also one of the most widely shared forms of video content. Last is a presentation from the IBS 2020 show about "first time buyer preferences", which helps you relate to them through the lens of features they want when you are engaging virtually or at a safe distance in person.
Here's our list of resource links - hope they help as you find ways to let consumers know you understand what they are going through right now.
- BDX Webinar - 5 Ways to Engage Virtual Shoppers
- April 7th Trends and Insights Around the Industry - BDX Podcast
- Burns Consulting - 5 Key Consumer Shifts Survey
- IBS Show 100+ Sessions from 2020 - Did your company attend? If so, these are free. Find some inspiration.
- FaceBook Live - A Definitive Guide
- What Features First-time Home Buyers Prefer
- Want to see more content from BP Home Base? Feel free to explore here: Welcome to BP Home Base
