This week I was a participant in one of the best webinars I've seen, bar none. BDX (The Builders Experience) spent 30 minutes showing Builders how to help Realtors bring their clients to see new home communities. I've included a live link to the Slideshare here for anyone who wants to get this information in a quick and concise format. There are some great "aha" moments in 9 information-rich slides.
Builder Promotions has been designing Realtor Referral programs for many years. My goal in listening to the Webinar was to get a solid grasp of the specific challenges in cultivating Realtor relationships in today's market. Everyone knows that the digital house hunt has changed the game for Builder Marketers. What I learned is immediately actionable to anyone with a list of Realtors in their market and web content they can repurpose to help educate and engage them.
As a professional with Sales Management background, I was intrigued by the potential to add Realtors to your salesforce for very little upfront investment. Essentially Realtors are asking Builders for education, relationship building and respect that you are sensitive to the part they play in helping their clients navigate the new home buying process. According to experts, Realtors are ultimately representing 89% of all home buyers. They play an important role in new home sales by providing third party validation of Builder product and shepherding their buyers through the new home buying process. They are in your markets working with prospective home buyers already.
How do you reach Realtors currently? Maybe you are doing enough, and maybe you want to test new points of contact. Perhaps you are just beginning to put marketing dollars toward Realtors again now that the market is trending up. Either way, here are 4 examples of solutions you can use to add Realtors to your sales efforts with tools from Builder Promotions.
- New Homes Sales Companion - Realtor Mobile App - $3000 to develop your complete App, and make it available to any Realtors you target in your market. Includes educational content about your new home sales process, convenient access to your listing feed, mobile client registration and key policy documents Realtors need to work effectively with you. There is a click to call or click to email button that Realtors can use to call you on the spot and make an appointment for their client.
- Video Brochure Direct Mail Campaign - $50 per realtor to develop a 5" x 8" dimensional video brochure that marries the power of video with the benefits of print and graphic design. This is aimed at showcasing your new homes with video you already have, like this video tour by Trendmaker Homes. Print design outlines the new home sales process, registration process and key contact information so that Realtors can share it with their prospects. Campaign design support and direct mail included.
- Realtor Referral Digital Platform: Digital gifts pair with a landing page that captures Realtor contact information or survey results, and rewards them with easy-to-redeem digital gifts from your builder branded site. You set the gift budget! Landing page design is $750. Reports on contacts that redeem are FREE. Consult to help define reward structure - no charge.
- Personalized Realtor Promotional Kit: Create a set of cost-effective branded gifts that are personalized for key realtors you are cultivating. Here's an example: a microfiber lens cloth is a product that does double duty as a brochure for new home product. Use it to communicate the basics of the new home buying process and personalize it with the Realtors contact information, "compliments of" your builder brand. $1 each! It's a cost-effective way to educate about the new home sales process. Personalizing these for Realtors let's them reinforce their relationships with their clients, while telling them about new homes sales as an option, too.
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