We're sharing fresh new content about outdoor merchandising in this short post! Many of our clients are updating their Community Flags and signage to align with an increasingly more upscale aesthetic in New Home Communities, nationwide. Photos that depict the Community personality and lifestyle work well on high end Avenue Banners. Custom hardware can add a decorative element to brand flags that direct customers to the Sales Center and Models in a New Home Community. Custom branded Community marketing Flags and Avenue Banners do three important jobs for a New Home Community: Attract Prospects in the Area Identify your Brand …
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How do you know when a young millennial couple is shopping your website and dreaming about their first home? You don't, unless they self-identify. How do you encourage them to reach out so you can support their search? That's the topic of our blog post today. We interviewed HubSpot Gold Partner Spencer Powell, with the Builder Funnel about how to develop an effective promotional landing page. "Effective" for purposes of this this article means that a landing page increases inbound leads for New Home Builder brands. The outcome of our interview is this Guide to Premium Content and Landing Page…
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Before a new homeowner sits down to enjoy the view on the patio of their new home, they have taken a journey that involves waiting for a new home to be built and dealing with all the financing headaches that go along with a home purchase. The process of financing a home purchase is often stressful, and that's why so many New Home Builders are offering Financing solutions to help make it easy for consumers to combine purchase and financing of their new home under one brand roof. It makes sense that a home buyer who has vested their trust…
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Over the last few years, many of our clients have asked us if we could help consolidate their print collateral with their branded marketing supplies. To meet that need, we recently launched BP Central Print Hub. We've combined the scale of a national wholesale printer with the personalized Division service our clients have come to expect from us. In this blog post we are sharing 7 questions you want to ask to get the right wholesale printer, if you are looking to consolidate. They are simple questions, but they will reveal a lot about your print partner's capabilities.
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February 14, 2018 This is our "blog bouquet" of appreciation for you.... Whether you love a simple bouquet of pink, a vase of deep red roses, an armful of yellow tulips, or a tiny flower from small child, we hope you feel appreciated, always. Happy Valentine's Day! Here are a few of the reasons we appreciate you. You are genuinely devoted to delivering the American Dream of home ownership to new home buyers. You understand that having a "home" is different than having a house. You know that people love the freedom to choose what works for them in a home. We…
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It's a well known fact that in most markets, Realtors can multiply sales efforts for new home builders. So, how do you engage Realtors and influence them to bring prospects to your new home communities? Builders use every kind of event marketing concept to bring Realtors to their new home communities. As everyone knows, the goal of these events is to help Realtors see why a new home may be the best solution for their buyers and to experience, first-hand, the benefits of a beautifully designed new home community in their marketing area. Now that we're into the new…
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We recently refreshed our homepage at www.builderpromotions.com! We've designed a visual look n' feel that tells new home builders they've arrived at a Marketing eco-system designed for the unique needs of New Home Community Marketing. The idea is that you spend less time managing vendors and more time cultivating new home buying prospects. Our platform is all about consolidation, simplicity and marketing happiness! We'd love to welcome you. Here's a quick tour: Our builder category stores are organized to mirror the new home buyer journey. Website visuals make it easy to see what's in those category stores so you can…
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Last week BDX produced a really excellent webinar full of useful tactical tools to help you create leads for new home communities. If you didn't get a chance to watch the webinar, I'm sharing my link here with the recording. This webinar touches on five themes with tons of good tactical detail you can use to generate more leads for 2018. These are the themes they cover. The detail is worth the 45 minutes! 1. Attract new home shoppers with listings. 2. Ways to improve the performance of your listings. 3. Don't forget Real Estate Agents. 4. Invest in your website.…
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Happy New Year! I love nature images because they are like a visual meditation. Even when you have to tackle a long to-do list to get your year jump-started, a simple image like this can deliver a moment of much needed calm. Our first blog post of 2018 is focused on Builder marketing resources that deliver simple and useful insights and solid tactical marketing know-how. They may even give you a moment of calm because you'll uncover and an insight or an answer about something that has eluded you. Hopefully you can grab a nugget or two and positively impact your…
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We know that our Builder Marketer clients use our platform to consolidate purchases of branded marketing supplies to save time, because they must attend to a long list of digital marketing tasks that are necessary to launching their Communities. This is the second in our blog series about how to use digital marketing tactics to fill your new home community events with lots of prospects. In our first blog post on this topic, we covered the important asset and content building involved in getting ready for your new home marketing event. Spencer Powell, with the Builder Funnel, outlined a simple…
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