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5 Resources for Mortgage Marketers

By March 7, 2018March 19th, 2018Uncategorized
Before a new homeowner sits down to enjoy the view on the patio of their new home, they have taken a journey that involves waiting for a new home to be built and dealing with all the financing headaches that go along with a home purchase.  The process of financing a home purchase is often stressful, and that's why so many New Home Builders are offering Financing solutions to help make it easy for consumers to combine purchase and financing of their new home under one brand roof. It makes sense that a home buyer who has vested their trust in a Home Builder might extend that trust to a financing product. However, home buying consumers also have many competing offers to finance their new home. They can work with a large financial institution, a regional retail bank or a Mortgage Broker in their market. If they prefer digital engagement, there are plenty of digital Mortgage solutions evolving and they are spending big money on consumer advertising. Mortgage Marketers, like all Marketers are probably spending some time thinking about how to design a "referable experience" for their new home customers. Happy customers are a referral source for both Mortgage products and the new home brand they've purchased. When you think about increasing referrals, you need to back up and think about the experience that produces those referrals. Here are some Marketing resources to help stay top of mind, design referable customer experiences and serve up content that matters to your prospective financing customers. We hope you find some ideas you can integrate into your Mortgage Marketing: 1.) Gather your team for a lunch n' learn to listen to David Cooperstein (former CMO Practice Lead, Forrester Research) discuss Customer Experience design in this 30 minute podcast on Sound Cloud.  If you can't spare time during the work day, pour yourself a glass of wine (or a cup of tea) and learn from this content in the quiet and comfort of your home office over the weekend. Either way, Experience is the new "business currency" and the more you know, the better you can differentiate yours. 2.) Consistent social posts keep people thinking about your Mortgage brand. Marketers sometimes run out of inspirations to create a social post, so we love this 37 Post Ideas for your Mortgage business from Top Left Creative. 3.) Hubspot's case study about how inbound Marketing fuels PennyMac's brand is an inspiration for anyone who thinks they could/should be investing more of their Marketing budget into "Inbound Marketing". We are a huge fan of Hubspot who is known for educating Marketers and Consumers to help them get the most of out of their HubSpot Marketing software. 4.)The challenge of marketing Mortgage products is that it's an information intensive process combined with the stress of one of the biggest financial purchases anyone will ever make. Building trust is an imperative. It's not always easy to build trust digitally so the creative Mortgage professional in this short 15 minute video podcast, started using video to communicate with his customers. Sounds like a lot of work, yet his success makes this idea worth considering,we think. 15 minute video interview discusses using video to guide clients through the mortgage transaction process. 5.) Blog, Blog, Blog is what we hear most about when we are researching ways to increase traffic to our site, grow leads and generate revenues. But blogging takes time and you want to know who your audience is so you can  speak to them with relevant information. It's not always easy when you are targeting home buying consumers who span all ages, lifestyles, life stages, etc. Blogs are about sharing and educating, rather than selling and you have to plan ahead to keep pace with people who are thirsty for content to help them buy a mortgage product. This is a good list of 51 blog ideas for Mortgage professionals. Even if you are a Corporate Mortgage brand with a nicely staffed Marketing team, this is a well-organized list of blog topics that make it easy to provide content that all Mortgage buyers will be interested in. Thanks for stopping by and we hope you are able to use something in this post to enhance your Mortgage Marketing. If you want to offer a tangible brand touch to your customers and prospects, surf on over to our Mortgage Marketing e-Store at A thoughtful brand gift can tell your new customers that you appreciate being able to help them with one of life's biggest purchases. Brand appreciation comes in many forms. Thanks for checking out our content. See you next time! Cheers, Leslie Bridges, Chief Blogger Builder Promotions is a builder-centric solution that consolidates branded marketing supplies and Community print collateral to support the entire new home buyer journey. We are more than our products. We are your Community Marketing Partner. Engage us to discuss your Mortgage Marketing challenges at or talk to us by calling 800.388.3565.  

Leslie is a partner in Builder Promotions Marketing firm, a company devoted to making life better at work for the Marketing professionals who work tirelessly to deliver New Home Communities that provide a place for families to live and thrive. She loves being a Mom and keeps a suitcase packed for the next travel adventure with her family.

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