Last week BDX produced a really excellent webinar full of useful tactical tools to help you create leads for new home communities. If you didn't get a chance to watch the webinar, I'm sharing my link here with the recording. This webinar touches on five themes with tons of good tactical detail you can use to generate more leads for 2018. These are the themes they cover. The detail is worth the 45 minutes!
1. Attract new home shoppers with listings.
2. Ways to improve the performance of your listings.
3. Don't forget Real Estate Agents.
4. Invest in your website.
5. Create Unique lead generation content for your website.
Anyone reading this blog knows that I'm a big fan of WordStream's content. Builders are using PPC to drive home shoppers to their websites. WordStream produces rich content, on almost a daily basis, to help us do more with our digital assets to increase leads. I love this guide to landing page success. Are you using landing pages strategically? Maximizing this important piece of digital real estate within a website is a real art and a real science. They cover both here in this guide.
A lot of Builders use their digital agencies to keep abreast of changes that Google makes to PPC advertising which can be very effective in drawing the right leads to your content. If you are a home builder Marketing Manager and you would like a summary of Google's Q4 change and to learn how it impacts your PPC budgeting, read this blog post by the team at WordStream. If you trust your Agency is doing this homework, you can pass on this post. I assume some of our readers are checking up on their Digital partners or using this information to manage their own PPC advertising. WordStream gets to the heart of the matter quickly in this post.
All Marketers are faced with the challenge of helping digital shoppers find their content. The digital world has become as noisy as the real world. We all think about how to attract visitors to our digital real estate, how to educate them with the right content at the right time, when to deliver decision support, how to convert along the way and how to turn them into a loyal enthusiast for our brands. The buyer's journey is paved with a multitude of important tactics and an incredible volume of content to help prospects see your value and decide if your brand is a fit for them. We hope you find these resources useful as you set out to update, improve, design, redesign or create a digital world for prospects that are looking for a home and would consider purchasing in your new home communities.
Look for more resource lists in this blog over the next month to help you make 2018 a success. Next post we'll work with our friends at the Social Media Examiner to share current best practices for Instagram (where your millennial home shoppers are viewing your content).
Thanks for joining in the conversation. Cheers!
Leslie Bridges, Chief Blogger
This blog, Marketing Blueprints, is sponsored by Builder Promotions. Builder Promotions is a builder-centric solution that centralizes and consolidates branded marketing supplies and print collateral used to support the entire new home buyer journey. We enable Corporate Marketing and Divisions Marketing teams to move together seamlessly to create a consistent customer experience in every market. 