This just emerged in email traffic from my favorite resource for all things Pay-Per -Click! For Homebuilders, the statistics below are of significant interest because there is now proof that digital shoppers are more likely to connect with you via their mobile device. This post tells you about the one tactic you can test right now - Call-Only Campaigns. Here's the background from Pay-Per-Click wizard, Larry Kim of WordStream.
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Since paid search is now becoming the norm, I've been seeking input from industry thought-leaders so that I can intelligently invest in keyword search that is intuitive to prospects searching for us. And because we live, eat and breathe Builder Marketing,
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I recently interviewed SEO Expert, Julien Brandt, CEO of a successful Digital Agency, Organik SEO, a firm specializing in local search. What got me interested in Julien's perspective is that he has real estate experience. His knowledge about the intersection of Real Estate and Digital Strategy informs
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Have you heard the term, "weekend enabler technology"? I thought it sounded like another soundbite, but I realized that we use technology to enable our weekend fun more than we think! Whether it's Open Table to create a gathering, Fandango to schedule a family movie night or StubHub to get last minute tickets to a game or concert, mobile apps help us create and schedule weekend fun. When digital house hunters reward you by scheduling a visit to your sales center on their busy weekend, you want to be
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When does it pay to reward engagement on the buyer’s journey to becoming a happy homeowner? Ultimately, you decide that, but here’s our list of touchpoints where a well-placed reward might nurture your next happy homeowner.
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The other day our new Production Manager received a call from a builder who had heard Jared Weggeland of Southern Homes, speak about how he is building engagement with home buyer prospects.
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We've launched our business Facebook page where you'll find offers and fresh content! Share generously if you feel so moved! We couldn't do this without our amazing client network. Thank you! Cheers, Leslie Bridges, Chief Blogger
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Knowing when to reward customer engagement can be tricky, in the age of the digital house hunter. Do you reward every conversion or
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Builders are using email marketing to generate leads, and there is no sign that this form of marketing is about to slow down. I've been looking at resources to help our builder clients get the best email marketing results, and I couldn't resist sharing this with you.
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Builder Promotions' clients are building some of the most thoughtfully designed and referral worthy homes in the nation. But when I look at local Google listings for new home communities, it's hard to find a lot of current customer reviews. I have spoken to builder marketers who would like to implement a review system
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