I recently interviewed SEO Expert, Julien Brandt, CEO of a successful Digital Agency, Organik SEO, a firm specializing in local search. What got me interested in Julien's perspective is that he has real estate experience. His knowledge about the intersection of Real Estate and Digital Strategy informs
Read More
Have you heard the term, "weekend enabler technology"? I thought it sounded like another soundbite, but I realized that we use technology to enable our weekend fun more than we think! Whether it's Open Table to create a gathering, Fandango to schedule a family movie night or StubHub to get last minute tickets to a game or concert, mobile apps help us create and schedule weekend fun. When digital house hunters reward you by scheduling a visit to your sales center on their busy weekend, you want to be
Read More
When does it pay to reward engagement on the buyer’s journey to becoming a happy homeowner? Ultimately, you decide that, but here’s our list of touchpoints where a well-placed reward might nurture your next happy homeowner.
Read More
The other day our new Production Manager received a call from a builder who had heard Jared Weggeland of Southern Homes, speak about how he is building engagement with home buyer prospects.
Read More
We've launched our business Facebook page where you'll find offers and fresh content! Share generously if you feel so moved! We couldn't do this without our amazing client network. Thank you! Cheers, Leslie Bridges, Chief Blogger
Read More
Knowing when to reward customer engagement can be tricky, in the age of the digital house hunter. Do you reward every conversion or
Read More
Builders are using email marketing to generate leads, and there is no sign that this form of marketing is about to slow down. I've been looking at resources to help our builder clients get the best email marketing results, and I couldn't resist sharing this with you.
Read More
Builder Promotions' clients are building some of the most thoughtfully designed and referral worthy homes in the nation. But when I look at local Google listings for new home communities, it's hard to find a lot of current customer reviews. I have spoken to builder marketers who would like to implement a review system
Read More
According
to Nielsen’s 2013 “Global Trust in Advertising Survey,” 70% of consumers trust online reviews from people they don’t know, up 15% from four years earlier. Ninety-two percent of consumers
Read More
We're launching today. This is our welcome post! Grab a cup of coffee and join the conversation about Home Builder Marketing.
Read More