Builders are using email marketing to generate leads, and there is no sign that this form of marketing is about to slow down. I've been looking at resources to help our builder clients get the best email marketing results, and I couldn't resist sharing this with you. I think this webinar is worth a look: "How to 2x Your Email Marketing Results with Pay Per Click", by leading PPC innovator, Larry Kim of Wordstream. It took place today, so here are links for the SlideShare and youtube recording. I am obsessed with inbound marketing tactics because they invite digital shoppers to engage with your brand, and they are evolving to provide the majority of presale support. I've followed Larry Kim's company, Wordstream because he's a thought-leader in PPC, and he aligns with our mission to make work-life easy for marketing and sales professionals. There is a reason to be especially interested in Pay-Per-Click (aka google Adwords or PPC) if you are a builder. As some of you may know, one of Google's recent algorithm updates (nicknamed "Pigeon") has had a major impact on real estate related search results. We are now seeing significantly fewer local map search results for real estate related terms and most keywords are only displaying results from the top real estate aggregators. In an upcoming blog post, we'll hear from organic search expert, Julien Brandt who is the founder and CEO of Organik SEO. Julien will discuss the impact of Google's algorithm changes and how they impact real estate rankings. He will also give insights and suggestions on how your digital teams can best adjust in the continually evolving SEO landscape. My recent conversation with Julien got me thinking about the many benefits of PPC in a world where it's getting harder to occupy page one real estate in Google. Do you have a favorite resource? We'd love to hear from you if so. Stop by again for our upcoming series about the unstoppable power of email marketing when it connects to a total CRM eco-system. (Remember if we are talking about CRM, it's simple, centralized and cost-effective). Cheers! Leslie Bridges, Chief Blogger Marketing Blueprints is sponsored by Builder Promotions, a centralized procurement platform to help coordinate the myriad of branding products used throughout the home selling cycle. We deliver work-life simplicity for our clients and brand consistency for their new home communities.