Knowing when to reward customer engagement can be tricky, in the age of the digital house hunter. Do you reward every conversion or only milestone behaviors like the move from online browser to sales center visitor? What are the most effective touchpoints where a reward might nurture a prospective home buyer one step closer to becoming a happy homeowner? Builder Marketers are testing these kinds of tactics to better define and predict the home selling cycle.
To help you reward customer engagement and keep home buying prospects connected during the sales cycle, we just launched the BP Digital Tech Collection. How many times have you been somewhere and wondered frantically where the nearest socket is so you can charge a device? When we are at the airport, my family begins a quiet race for the nearest electrical outlet to plug-in and charge. As anyone reading this blog knows, there are never enough. I recently solved this problem by
getting a purse-size portable power bank which I love because I have the security of a charge option and connection anywhere. BP Digital features more of these cool compact power banks and other portable tech gifts that help you keep prospective homebuyers connected to your content while they are on-the-go. Wander over and take a look when you're in the mood to shop.
Thanks for stopping by. We'd love to hear your stories about keeping prospects connected along their journey to purchase one of your new homes.
Cheers!
Leslie Bridges, Chief Blogger
Marketing Blueprints is sponsored by Builder Promotions, Inc.