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When do you reward a digital house hunter for engaging with your brand?

When does it pay to reward engagement on the buyer’s journey to becoming a happy homeowner? Ultimately, you decide that, but here’s our list of touchpoints  where a well-placed reward might nurture your next happy homeowner.
  • Reward event registration when you are trying to capture specific segments. (in a previous blog post, we share one Builder's success with this)
  • Thank Realtors who promote new home communities.  They can multiply your sales efforts.
  • Reward digital shoppers who click to call for a model home tour.
  • Host a 48 hour Facebook Event where users share photos of life in their new home.  Reward each entry and make a permanent album for Facebook.
  • Recognize customers who tell their stories in video testimonials. They are credible to digital house hunters browsing your site at 10pm.
  • Ask customers for online reviews and reward them for taking the time.  Google will reward you with better ranking because today’s house hunters expect to validate their findings with reviews.
  • Reward prospects  with a digital gift when they download your Mobile APP.  Your mobile channel is the next new sales channel.
  • Ask new homeowners for a family selfie on move-in day.  Give them a branded selfie stick to inspire a playful photo shoot.  Prospective home buyers want to imagine themselves having a happy life in their new home.
Check out BP Digital Tech Store for cost-effective tech gear that provides the ideal real estate to give prospects an easy way to return to your digital content. Thanks for stopping by! Cheers, Leslie Bridges, Chief Blogger cropped-img_6516_pp.jpg

Leslie is a partner in Builder Promotions Marketing firm, a company devoted to making life better at work for the Marketing professionals who work tirelessly to deliver New Home Communities that provide a place for families to live and thrive. She loves being a Mom and keeps a suitcase packed for the next travel adventure with her family.

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