Two small but important changes were made to our website this week and I thought it worth reporting because, though they are small, they make a big impact. Why Mobile Responsive Sites Make Life Better When your phone becomes your computer, you expect it to
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This was one of our initial blog posts and a very good interview on a topic of real importance to home builder Marketers - How to turn Happy Homeowners into profitable customer reviews.
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We've written a few blog posts about our expansion into Mobile Engagement through the launch of BP Digital. We thought it would be a good time to introduce our software partner, Kevin Vaughn CEO of iGlobal Apps. Together, Builder Promotions and iGlobal Apps are on a mission to bring simple, user-friendly and cost-effective Mobile Solutions to Builders nationwide. Professional Builder magazine just published an article about how home buyers are using digital tools in the process of purchasing a new home. The digitization of home selling continues to gain momentum, and mobile engagement is going to be a must-have sales…
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Event Marketing enables you to play host to your prospects and make it easy for them to experience your location and home designs. Marketers are doing so many creative things to increase traffic at events; we thought we'd devote a blog post to 4 Event Marketing Categories that get beyond food. Don't get me wrong, food works! Gourmet food trucks, Americana BBQ's, food n wine demos and more, all welcome your Sales Center guests into a festive atmosphere. And, who doesn't love to eat! Everyone is doing it. So how do you differentiate your events? Here are some Event ideas…
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Time is a rare commodity when you are competing for the attention of new homebuyers, showcasing new communities, and building market share for your new home brand. It's no secret that in 2008, Marketing teams shrunk as the industry contracted during the financial crisis. Today's Marketers have reason to be hopeful (and busy) as homebuying trends upward again. What hasn't changed is
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When digital house hunters reward you by scheduling a visit to your sales center on their busy weekend, you want to be mindful
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When a digital prospect converts from online shopper to Sales Model visitor, they experience all the qualities that make new homes stand out in a real estate market dominated by resale product. The Sales Model visit is an ideal time to reward the investment
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This just emerged in email traffic from my favorite resource for all things Pay-Per -Click! For Homebuilders, the statistics below are of significant interest because there is now proof that digital shoppers are more likely to connect with you via their mobile device. This post tells you about the one tactic you can test right now - Call-Only Campaigns. Here's the background from Pay-Per-Click wizard, Larry Kim of WordStream.
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Since paid search is now becoming the norm, I've been seeking input from industry thought-leaders so that I can intelligently invest in keyword search that is intuitive to prospects searching for us. And because we live, eat and breathe Builder Marketing,
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I recently interviewed SEO Expert, Julien Brandt, CEO of a successful Digital Agency, Organik SEO, a firm specializing in local search. What got me interested in Julien's perspective is that he has real estate experience. His knowledge about the intersection of Real Estate and Digital Strategy informs
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