"Yes is a tiny word that can do big things - say it often." Eric Schmidt, Google During his commencement address at University of California at Berkeley, Google Leader, Eric Schmidt spoke about the magic of saying yes. He summarizes his advice well in this excerpt. "Find a way to say yes to things. Say yes to invitations to a new country. Say yes to meeting new friends. Say yes to learning a new language, picking up a new sport. Yes is how you get your first job, and your next job. Yes is how you find your spouse, and…
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Whether you like a simple bouquet of pink, an elegant vase of velvety red roses, a bundle of yellow tulips, or a spray of wildflowers, we hope you feel appreciated, always. Happy Valentine's Day! Here are a few of the reasons we appreciate you. You are genuinely devoted to delivering the American Dream of home ownership to home buyers. You understand that people love the freedom to choose what works for them in a home. You are authentically interested in understanding and listening to buyers in your markets. You are genuinely curious about what consumers love in a home. You want…
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There are many reasons to be obsessed with Social Media Marketing. For me it all comes down to one word, "Sharing". Social Media provides consumers with a way to quickly share virtually anything, including favorite new home brands. The key for Builder Marketers is delivering "shareable content". The digital house hunt demands that photos, video tours and listings are abundant and well organized for new home shoppers. Builders have invested significantly in digital content for their websites and most of it can be leveraged across Social Media. Where and how you share matters. Larry Kim, with Wordstream just published an informative article…
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Every January I make a New Year's resolution to gain greater perspective about trends that impact our business and our clients' businesses. I am a strong believer in studying content that goes beyond the boundaries of our industry. I think we all benefit from the "change in content scenery" that can lead to new insight. I thought I'd share some of my resources at the beginning of this new year. We know our readers, clients and prospects are avid knowledge seekers on behalf of their brands. Here are five resources I like which cover areas of Marketing that are relevant…
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The team at Builder Promotions feels incredibly grateful for the clients we have and prospective clients who are engaging with us. Our clients are simply amazing. They are doing more with less in today's market. They are digital superstars and real world experts on new home community marketing. We love supporting the Marketing professionals who often email us at 10 pm, squeeze in a conference call even though they are home with a sick child for the day, and regularly work very late because they are completely devoted to delivering the American Dream to homeowners across the USA, for their…
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We have a feeling that it does and we've decided to make "doing good" a part of our business model. We have launched a company campaign to raise money for The Monarch Schools, an accredited K-12 school that serves 100% children impacted by Homelessness. Builder Promotions has been contributing a portion of the proceeds from sales in our Builder marketing e-Stores to this amazing school. We think it's significant that Builder Marketers can purchase Marketing supplies they need to promote their communities and help solve a huge problem that relates to the importance of a Home.
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With the spring selling season well under way, Builder Marketers are thinking about how to keep the crowds coming to visit new home communities during summer months.
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With the Spring Selling season well on it's way, Builder Marketers are thinking about their Summer events. Builder Promotions follows 200+ top Builders on Instagram, and it's clear Instagram is being used by smart builder Marketers to
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Customer Insight is rapidly becoming an area of greater interest for many industries and Builders are no different. We've shifted from a sell-to model of pitching customers a product, to a customer journey model where consumers decide when and where they engage with your company and how they proceed in getting to know you. The average customer travels 70% of their buying journey before
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Company e-Store platforms have burst forth in the procurement world, supporting every possible form of purchasing and enabling enterprises to centralize their spend and operate more profitably. I thought it worth a blog post to talk about how our e-Store Platform helps Builder Marketing Teams use their lean budgets cost-effectively. So here's an overview followed by real life examples of what our clients say about the support they get from their virtual marketing team at Builder Promotions. Builder Promotions has a procurement platform that enables Builder Marketers to purchase all the branded marketing supplies they use throughout the home selling…
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