Who wouldn't want to share this beautiful photo? That's probably what Lennar Homes thought when they posted this lifestyle image for one of their new home communities in Texas. For a lot of us, it's not about the house. It's about what we see through our windows and the spaces outside where we explore with a small child on a Saturday morning or get out for a run after work. These kinds of images cut through the burden of home buying details and give buyers a sense of how it would feel to live in that home. If you are…
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This week I was a participant in one of the best webinars I've seen, bar none. BDX (The Builders Experience) spent 30 minutes showing Builders how to help Realtors bring their clients to see new home communities. I've included a live link to the Slideshare here for anyone who wants to get this information in a quick and concise format. There are some great "aha" moments in 9 information-rich slides.
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We've launched our own Corporate Mobile App to help our clients Search, Shop and Purchase their community marketing supplies from their mobile device. BP clients engage with us in a lot of different ways. Some people LOVE to shop products in our enormous search engine while others delight in the efficiency of our e-commerce platform to make fast purchases for their regular marketing supplies. And we've found that a lot of our clients use gifts as a way to express their creativity and differentiate their communities. I love BP's Mobile App because it lets everyone do what they like and makes…
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2015 has flown by, and I can't believe we've already opened our Holiday Card Pop-up Shop! We've made it easy and fun to select and order your Corporate Holiday Cards with a simple click of your mouse. There are 800+ Corporate Holiday cards to choose from with lots of ways to sort and view on your screen. We are confident that you can find that perfect card to convey your Holiday Greeting to Customers, Realtors, Employees, and Stakeholders. We know Builder Marketing teams are busy closing out the year and getting ready for 2016. By using our Holiday Card Pop-up…
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In an industry that is decentralized and local-buy-design, Local SEO can make a significant difference in the number of leads generated. With 90% of home searches starting online, Builder Marketing Managers need to think about how to differentiate at the "point of search". One very cost-effective way to do this is to ensure that you are optimizing your website for Local Search. Model Home GPS is a Local SEO product packaged and sold by Builder Promotions for the New Home vertical. We deliver Model Home GPS with our Digital Partner, Gotcha Mobile Solutions. I had the opportunity to interview CEO,…
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I am a huge fan of Wordstream and their team of PPC experts because they offer educational content for a dynamic and rapidly changing area of digital marketing. They recently attended SMX East (Search Engine Marketing East) and instantly distributed a list of "must-have" take away statistics
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A Home Builder brand wants to inspire future homeowners to live their best life in a new home and to enjoy the total lifestyle that a planned community offers. Builders want to fit into the ideal of what a new home will offer for home buying prospects. #YourBrandinTheirLife refers to branded products that support consumers in their daily lives. I got to thinking about how our e-Store products integrate into "life" for home buying consumers so that we could give builder marketers one more way to nurture prospects during the home selling process. Branded products tend to be low cost and…
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Companies that sell tangible goods are starting to stake their claim as Digital enterprises. Should Builders follow this trend? Who knows, but it's worth thinking about, considering the tectonic shift to digital house hunting by today's home buying consumers. Several months ago, I read an article about Dominos Pizza transforming itself into a technology company that sells Pizza. It makes perfect sense because
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If you are a home builder, a successful marketing event means you are introducing a prospective buyer or a realtor to your homes (in real time!). You have a chance, in-person, to showcase all the custom options that make buying new such a delight, and people get to experience what it feels like to be in a beautifully designed home. Anyone visiting a new home community also sees how the outdoor environment interplays with your models, and they begin to imagine their life in those spaces and environments. But that's just one day. It's been a successful event, and then everyone…
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I recently did some marketing consulting for a start-up firm who had purchased Salesforce.com. I loved having one central tool for capturing prospect brand touches and engagement, but I was stunned at the cost per subscriber, and unhappy with the price to "customize" for our business. That set me on a search for a CRM partner that would be nimble and easy on the budget. CRM is a business "must-have" when you are managing lots of prospects, and there are many options out there. When, I heard Lars Helgeson, CEO of GreenRope, speak at a Digital Marketers conference,
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