The disttance between new home builders and real estate professionals has closed. The fear of decreased profits due to fees and commissions had for too long kept new home builders and realtors from creating successful partnerships. Fortunately, new home builders have come to realize that realtors have the most access to a steady stream of willing buyers and are their best allies when it comes to getting their homes sold. Realtors have also learned that a new home can be a great selling opportunity for the right client. According to a recent National Association of Realtors (NAR) report, 30% of…
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Today’s home buyers are savvier than ever; they’re simply too smart to be advertised to and spend most of their time researching new homes online. If you do content marketing right, you can get Google’s attention and become the go-to resource that delivers engaging content to them at the right time. Not only can you help your prospects with their buyer’s journey, but you also establish yourself as a leader in the space of new home builders. This is exactly why a content-based approach is your best strategy to build brand loyalty. With a powerful content marketing strategy, you can…
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It is no secret that the New Home Builder industry is experiencing a tight labor market. We've been observing that some of our Builder clients are investing more time in employee retention, training and development -- which makes a lot of sense. In any market, employee turnover is expensive. In a tight labor market, the impact of employee turnover is multiplied. So we are devoting today's post to a list of content resources that will enable you to take action (incrementally) to add some more employee retention tactics into your company culture. When labor is tight, it feels like there…
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We're sharing fresh new content about outdoor merchandising in this short post! Many of our clients are updating their Community Flags and signage to align with an increasingly more upscale aesthetic in New Home Communities, nationwide. Photos that depict the Community personality and lifestyle work well on high end Avenue Banners. Custom hardware can add a decorative element to brand flags that direct customers to the Sales Center and Models in a New Home Community. Custom branded Community marketing Flags and Avenue Banners do three important jobs for a New Home Community: Attract Prospects in the Area Identify your Brand …
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How do you know when a young millennial couple is shopping your website and dreaming about their first home? You don't, unless they self-identify. How do you encourage them to reach out so you can support their search? That's the topic of our blog post today. We interviewed HubSpot Gold Partner Spencer Powell, with the Builder Funnel about how to develop an effective promotional landing page. "Effective" for purposes of this this article means that a landing page increases inbound leads for New Home Builder brands. The outcome of our interview is this Guide to Premium Content and Landing Page…
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Before a new homeowner sits down to enjoy the view on the patio of their new home, they have taken a journey that involves waiting for a new home to be built and dealing with all the financing headaches that go along with a home purchase. The process of financing a home purchase is often stressful, and that's why so many New Home Builders are offering Financing solutions to help make it easy for consumers to combine purchase and financing of their new home under one brand roof. It makes sense that a home buyer who has vested their trust…
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Over the last few years, many of our clients have asked us if we could help consolidate their print collateral with their branded marketing supplies. To meet that need, we recently launched BP Central Print Hub. We've combined the scale of a national wholesale printer with the personalized Division service our clients have come to expect from us. In this blog post we are sharing 7 questions you want to ask to get the right wholesale printer, if you are looking to consolidate. They are simple questions, but they will reveal a lot about your print partner's capabilities.
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It's a well known fact that in most markets, Realtors can multiply sales efforts for new home builders. So, how do you engage Realtors and influence them to bring prospects to your new home communities? Builders use every kind of event marketing concept to bring Realtors to their new home communities. As everyone knows, the goal of these events is to help Realtors see why a new home may be the best solution for their buyers and to experience, first-hand, the benefits of a beautifully designed new home community in their marketing area. Now that we're into the new…
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We recently refreshed our homepage at www.builderpromotions.com! We've designed a visual look n' feel that tells new home builders they've arrived at a Marketing eco-system designed for the unique needs of New Home Community Marketing. The idea is that you spend less time managing vendors and more time cultivating new home buying prospects. Our platform is all about consolidation, simplicity and marketing happiness! We'd love to welcome you. Here's a quick tour: Our builder category stores are organized to mirror the new home buyer journey. Website visuals make it easy to see what's in those category stores so you can…
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Last week BDX produced a really excellent webinar full of useful tactical tools to help you create leads for new home communities. If you didn't get a chance to watch the webinar, I'm sharing my link here with the recording. This webinar touches on five themes with tons of good tactical detail you can use to generate more leads for 2018. These are the themes they cover. The detail is worth the 45 minutes! 1. Attract new home shoppers with listings. 2. Ways to improve the performance of your listings. 3. Don't forget Real Estate Agents. 4. Invest in your website.…
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